Skyworth Digital released its FY18 / 18 interim report

In November, Skyworth Digital Holdings Limited ("Skyworth" and its subsidiaries collectively referred to as the "Group") (SEHK: 00751) announced in Hong Kong for the six months ended September 30, 2017 During the Reporting Period, the turnover of the Group was HK $ 21,489 million, an increase of 5.9% as compared with the same period of last year; the overall gross profit margin was 15.8%.

Mr. Liu Tongzhi, Chief Executive of Skyworth Group, said that in the first half of 2017/18, the Group enjoyed a good momentum in the overseas market of color TV sets. As the popularity and reputation of 'Skyworth' and 'Metz' dual-brand brands in overseas markets continued to rise, during the reporting period, The market turnover increased year-on-year. Secondly, the market share and market coverage of Skyworth Digital have further been enhanced due to the multi-functional convergence and intelligent upgrade of set-top boxes, iteration and the demand of actively responding to the market expansion of operators. Yes, with the continuous improvement and in-depth development of Skyworth in the layout of smart appliances, high-end products continue to be updated iteratively, sales and turnover have achieved steady growth.

The overseas market of color TV business has progressed well, and the dual-brand strategy has accelerated the pace of expansion

During the reporting period, the turnover from overseas markets accounted for 35.3% of the Group's total revenue, an increase of 21.1% from the same period of last year, mainly due to the well-developed overseas market of color TV sets and the Group's grasping of the strategy of the "One Belt and One Road" As a result of the enormous business opportunities and opportunities brought by it, we are committed to improving the global distribution through the strategy of "internationalization." With the popularity and exposure of its proprietary brand Skyworth in overseas markets continued to rise, its business volume increased rapidly. During the reporting period , Own brand 'Skyworth' turnover up 13.1%.

Since the acquisition of Metz in 2015, the Group has implemented "Skyworth + Metz" dual-brand strategy in Europe to speed up its expansion. Now it has entered the markets of more than 10 European countries such as France, Belgium and Italy. In the future, with the market In-depth development, as well as the further promotion of high-end OLED products, the Group's business in Europe will continue to maintain the momentum of rapid growth.

Digital set-top boxes and LCD modules market both at home and abroad go hand in hand, sales revenue double growth

In the reporting period, the turnover of digital set top box and LCD module business in the mainland China market was HK $ 2,412 million, up from the same period of last year Up by 30.3%. The turnover in overseas markets increased by 31.3% to HK $ 1,422 million.

The group's Skyworth figures of the Group continued to gain traction in the broadcasting and television industry for 19 years, ranking the first among domestic broadcasting and television operators for 9 years in a row. Benefiting from the rapid expansion of the domestic telecommunications operator market, Skyworth's market share and market coverage have been further enhanced. In overseas markets, Group set-top box sales still maintain a leading position. Skyworth Digital has entered the first-line operator market in North America. Its Caldero team has successfully received orders from high-end operators. Subsidiary Strong has also acquired OTT smart terminal products in Europe It is noteworthy that, Skyworth digital domestic Internet OTT own brand and LCD module business has achieved good development, the current online sales of own-brand OTT remained the top three in the country, offline sales share in the vast majority of domestic market Ranked the first; and the LCD module business to create a cluster of high-end customer structure, developed based on the ultra-thin, ultra-narrow, high color gamut, low power consumption, low screen accounted for the proportion of mobile phone, tablet and wearable liquid crystal display module Another group has overcome the visual under the sun, naked eye 3D, quantum dot film and other technical difficulties, the future will gradually mass production.

Continued to force the white area, seize the opportunity to achieve 'cornering overtaking'

In terms of white goods, the smart home appliances continued to improve its layout and continued its efforts in energy saving, mute, intelligent and self-cleaning technologies etc. During the Reporting Period, the turnover of the Group's white goods products in the mainland China market was HK $ 1,055 million, The same period last year rose 5.0%.

At present, the consumer electronics market has obvious trend of consumer upgrade. White is moving towards automation, high-end and intelligent transformation and upgrade. The Group seized the opportunity to achieve 'overtaking' and released a number of smart and innovative products such as Android OS intelligent control system, Inverter technology, constant temperature and humidity double preservation technology, smart instantaneous cooling technology TouchScreen multi-door touch screen refrigerator, as well as the use of Skyworth new generation of blue drive frequency control technology of the air-to-one smart wall-mounted air conditioning and other new products. While meeting the needs of individual users and enhancing consumer experience, the Group will continue to strengthen R & D in artificial intelligence and further demonstrate the R & D results of the Group's artificial intelligence products in the future. In the future, the Group will continue to exert its efforts in the production of white-emitting products, Will further enhance the sales of Skyworth White House and consolidate its market position.

Seize the opportunity of industrial upgrading and consumption upgrade, the Group is expected to enter the benign and orderly ecosystem in the future

During the reporting period, the Group's color TV revenue recorded a total turnover of HK $ 8,764 million, a decrease of 6.5% over the same period of last year.

The reasons for the unsatisfactory interim results report, the Group believes that this situation is not unrelated to the general environment, with the upper screen prices swallowed the profits of brand-name TV, as well as the saturation of the domestic market brought intense market competition in the first three quarters of this year , The overall performance of the color TV industry are not ideal, Skyworth, Hisense, TCL multimedia TV industry's top three revenue and profits generally unsatisfactory.In addition, the market entered a number of new Internet TV brands by virtue of capital facilities from the convenience of financing , Using hardware free, low-cost tactics and other tactics frequently carry out 'price war', this unconventional market unconventional means 'disrupt' the ecological color TV, hurt the normal development of brand TV.

Fortunately, the unfavorable situation is changing: In the fourth quarter, the price of large-size panels is on a downward trend and the prices of LCD TV panels are falling, which is conducive to the rebound in profits of brand TV sets such as Skyworth. Liu Tongji optimistically estimates that the entire color TV industry will enter a healthier and Benign orbit, the situation in 2018 will be greatly alleviated and improved. As the leading brand in the color TV industry, Skyworth has nearly 25 million smart TV active users. The future is bright and brilliant.

Currently, under the leadership of the new leadership team headed by Chairman Lai Weide and President Liu Tongzhi, the Group is firmly implementing the strategy of "intelligentizing, refining and internationalizing the new three modernizations". In the future, the Group will actively embrace the industrial upgrading and upgrading of consumption , To increase technical innovation and R & D investment in artificial intelligence and other aspects, improve product quality, enhance production efficiency and develop more intelligent products such as smart washing machines and smart refrigerators; at the same time, it will also step up its expansion in the international market, And adjust the industrial structure, in the smart home, smart real estate and other fields continue to expand.

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