Qilu Petrochemical Plastic Factory adhere to the implementation of the strategy of optimizing the product structure of the effectiveness of the development, focusing on doing new products output, strong drive 'optimization scheduling, deep development, market development' three wheels, won the development and production of new opportunities, in the fierce market From January to October, the output of new products will reach 91,000 tons, and the goal of development and production for the year will be completed two months in advance, creating significant economic and social benefits.
'Bite the target' scheduled production
In the first half of this year, due to major overhaul of equipment, the actual output of new products of the plant appears to be 'catch-up' from the full-year target value. "" Quickly add more whips, "and the established work must be completed well and should be done in every way Complete the annual mission goal! ', For a time, this has become an important consensus of the whole plant.
'Inverted' schedule 'to ensure that the new year.' Since the second half, 'next twelve minutes' do a good job of new products to optimize the scheduling of the plant to be done every month, 'homework' in order to better ensure that new varieties And production.At the beginning of each month, technical quality department and other related professional departments to proceed to collect customer needs and inventory information of new products, combined with the needs of new product development, new product efficiency and device operating conditions, put forward monthly new product scheduling recommendations. 'Zhuge Liang Will 'is also essential every month, that is, the plant promptly organize relevant departments and workshops to fully discuss the production recommendations, and further optimize the formation of monthly new product scheduling plan.
'In line with the principle of' getting started early and taking care of the whole situation ', we do a good job of optimizing new products, not only taking into account the output and benefits, but also taking care of customer needs and market cultivation. Sinopec North China Branch to participate in sales organized by the monthly sales plan matchmaking, will focus on new product scheduling recommendations.
With the strong support and support from Qilu Petrochemical Science and Technology Department, Planning Department, Marketing Department and Sinopec Sales Company, the monthly output and actual output of new products of plastic factory are more than 10,000 tons from July, of which 10 months Production reached 17,600 tons, accounting for 28.93% of the total polyolefin products that month, the highest annual new high this month, only the linear device output 5000S new products on the efficiency of 1 million yuan. 'Plastic Factory Technology Quality Division, head of the pleasure to say.
'Tough break' by the variety
It is not enough to rely solely on the original new varieties to create new and high-yielding innovations on a larger area, and new varieties must be continually developed, which is also difficult to ensure the stable operation of the plant and to balance upstream ethylene capacity Think of it.
'This year, we overcome the problems of short production cycle of new metallocene catalyst products, low load and easy caked parking. We successfully developed and manufactured QHM32F metallocene pipe material and 4 kinds of metallocene film materials, which not only filled the domestic blank, but also Achieve the smooth transition between different catalysts, access to new breakthroughs in production technology, in order to effectively replace the import and achieve product innovation has played an important role. "The plant's chief engineer, director of high-density polyethylene shop Wang proudly said. In October, the HDPE workshop produced a total of 11,000 tons of metallocene series of new products, of which 7 were produced in October, and the output reached 3,800 tons.
Linear low-density polyethylene plant belongs to the linear and No. 2 high-density two sets of production equipment development and production this year to develop eight new varieties, a total of 60,000 tons of new products of various types, accounting for 65.93% of the total plant new products. 'Although the new products The development and production brought the brand switching frequently, which increased the difficulty and risk of device production. However, it was finally rewarded by the wisdom and effort of cadres and staff. "Shi Xinqiang, director of the chemical process of linear workshop, said.
This year, the plant's new product development 'fruitful.' 1-10 months, 5 sets of polyolefin devices have developed a total of metallocene pipe material and membrane materials, photovoltaic bucket of special materials, antimicrobial polypropylene materials, high rigidity roll plastics 18 new products, of which 50% brand has achieved mass production.
'Brainstorming' to expand the market
'This year, the plastic factory developed a large number of new products, as soon as possible to these products to the market, allowing customers to recognize and use of new products to play a pioneering function, is an important task.' 'Sinopec sales in North China Branch Qilu management Xiong Guohui, deputy manager of the Department said.
According to Qilu's technical requirements of quality, quantity and sales, the plastic factory strengthens the linkage mechanism of production, marketing and research to fully explore the market and continuously increase the market share of its products, among which, the market of high-pressure polyethylene products in Shandong Rate increased by 3 percentage points over last year.
'This year I plant for more than 20 customers across the country sent a free trial of new product testing materials, is the largest in recent years.' The plant of new product quality technical director Sui Li Fan said, 'and commissioned a number of corporate research institute completed New product performance test, which provides an important technical support for marketing 'at the same time, the plant participated in the monthly chemical industry in Qilu Petrochemical Marketing Department' s occupation of Shandong market regular meeting with the company's authorities, the Institute and Sinopec Sales Qilu Sales Department to jointly analyze the market, the implementation of 'one product one policy' work measures to discuss jointly explore the market, increase market share and improve the efficiency of new products and effective ways.
The plant and the research, sales and other departments to implement 'strong combination' strategy, each month, 'multi-division' together 'go south, find new customers, promote new products,' pry open 'the door of some well-known domestic enterprises' , Easy processing of metallurgical products QHM32F, antimicrobial polypropylene QP73NKJ and other new products have gradually become the market 'demand.' At the same time, new product innovation capability continues to increase this year, only rolling plastic products have synergy more than 3000 million.