With the rapid economic development, diatom mud industry big data, the great era has come. Now diatom mud industry product homogeneity, lack of diversity, and conventional means of competition in diatom mud enterprises rely on price war alone, resulting in At the expense of quality, which is why the lack of differentiation leads to today's disorderly competition in the diatom mud market, where diatom mud companies should establish their core competencies and diatom mud brand competition as an important part of their core competitiveness. In an increasingly turbulent market conditions, corporate brand has become the key to winning customer loyalty and business long-term survival and growth.
In the global environment, the core competitiveness of modern enterprises has been more and more linked with the competitiveness of product brands, the relationship between the two are mutually constrained and interdependent, which is after joining the WTO, Chinese enterprises Must be awake.
1. Need to establish the core brand competition
The development of the times needs to establish the brand's core competitiveness, and the core competitiveness of the enterprises refers to the key elements that an enterprise depends on for survival and development, such as certain technologies, skills and management mechanisms. A successful and successful enterprise must have its core competencies Need to develop, develop, consolidate and update, because even if the establishment of the core competitiveness, but also may collapse again.
2 how to maintain the competitiveness of enterprises
How to maintain the competitiveness of enterprises has become an important issue in the business management of the brand competitiveness of the competitiveness of enterprises in the market of commercial performance, it can be said that the competitiveness of enterprises performance of the material.
3. Build the brand's core competitiveness
To build the core competitiveness of the brand, we must first build the competitiveness of the industry diatom mud. Become the core competitiveness of enterprises must have something unique, according to industry experts point of view, 'can not buy', 'stolen' , 'Can not be opened up', 'take it away', 'can not slip away', that is to say, diatom mud need to have some of the core resources have such characteristics: no market can buy; have legal protection; resources themselves Complementarity with ability; Organizational, not individual; Sustained competitiveness.
Brand in some sense also represents the core competitiveness of enterprises, the brand is a unique intangible assets, with special added value it belongs to a certain organization, and the corresponding patent and legal protection. To be in a leading position in the industry, we must first go to enhance the core competitiveness of enterprises.