Now, no sooner or later, it is the best time to interpret Pan Yee-jung's new government.

The vast majority of investors in Vantage (SZ002035) seem to be able to sleep well, not only because of Vantage's higher performance after a brief turmoil in 2015 but also because of a series of adjustments and changes since Pan's assumption of office After a premature run-in, it started to make a significant impact on Vantage from the system. Vantage's way of getting along with this society has undergone fundamental changes. Vantage is no longer a pure manufacturer of kitchen and electrical products For the main business enterprises.But through the kitchen, to provide consumers with stylish, smart, international home kitchen lifestyle.

The sponsor and promoter of all this is Pan Yejiang, who took the post of Vantage chairman in September 2015.

Black-rimmed glasses, suits, black T-shirt, jeans, stood in front of the author Pan Yejiang a typical young entrepreneurial, business and yet stylish.

Nearly an hour interview tells us that in words and deeds, he prefers to use actions to show himself to the outside world by way of results. 2016 semi-annual report, annual report, first quarter of 2017, semi-annual report, third quarterly report, Vantage More than a beautiful performance, strike the outside world all the questions.

No argument, the result speaks, distinct Pan style.

Marshal blueprint

The era is the most demanding judge, the market is the most objective arbitration.According to the two, Pan Yejiang was born in 1977, is undoubtedly the most suitable successor after the first generation of Vantage entrepreneurs.

On the one hand, Pan Yejiang came along as an entrepreneur, despite the name of the second-generation wealthy. "Except for the retail industry, everything else, such as factory business, real estate, Especially in the beginning of the venture (1999) with excellent electrical appliances involved in the kitchen and small home appliances industry to later served as chairman of 100 Electric, although in Panye Vatican, but Vantage, kitchen appliances industry is extremely Familiar with .But, multiple resumes and age advantages, making Pan Yejiang in the face of new challenges, there are other candidates are difficult to replace the advantages.

On the other hand, for Vantage, the development of more than two decades, especially since the rise of the Internet economy after 2008 and the historic opportunity of tremendous changes in the overall economic situation, has led Vantage to a conservative development path in the home appliance industry High-end transformation, in the intelligent transition in a slow position.

Stayed in the factory thinking, take the large-scale route Vantage need to rethink the relationship between business and the times, the relationship between business and consumers, and even need to re-examine the significance of the enterprise.

In Pan Yejiang view, the enterprise is the product of the times.Drawn from the era of nutrients, but also to the great momentum of the times.Vantage existence and better existence of the essence is that Vantage can continue to provide consumers with efficient products and service.

This is exactly the foundation of Vantage's new blueprint. 'Continuous' requires corporate profits and demands added value for products. "High efficiency requires both researching consumers and insight into changes in demand, as well as requiring companies to have a more scientific and rigorous management approach.

In other words, Vantage? Vantage to become what kind of Vantage? The choice of what path to achieve the goal?

Based on the kitchen, to be the provider of smart, fashionable and international products and services, and to be the leader of the smart, fashionable and healthy kitchen culture, this is the blueprint for the future of Vantage drawn by Pan Yejiang and his new management team.

Based on the kitchen shows Vantage's professionalism, but compared with before, in the connotation and extension of business products have done a great expansion. Vantage is no longer the traditional heat of the stove to provide the provider, but around the modern kitchen Demand, high quality lifestyle provider.

Wisdom, fashion, international elements, but also to Vantage occupied the current consumer escalation, especially after 85 and even after 95 this group of young consumers demand specific interpretation, there should be such an understanding:

Wisdom is a higher element than intelligence. With the further development of Internet and Internet of Things technologies, this is an irresistible trend.

Fashion is not fashionable, nor luxury. Fashion, it means to grasp the trend of the times, fashion, is higher than the trend, leading the trend. It is both dynamic and always be able to seize the young consumers.

The reason why this plan is called the 'blueprint' is because Pan Ye-jiang's plan actually answered the question of the direction of Vantage's future development based on the insight into the changes in the times and insight into the changes in demand. To Vantage's first gift, but also to Vantage employees, distributors and suppliers, Vantage majority of shareholders and even a commitment to society.

Outline project directory

Vantone chairman Feng Lun widespread remarks about the evaluation of the position of chairman of the board.He believes that the success of the chairman of the board generally do only three things: to see where others can not see, such as opportunities and risks; Accounts, such as short-term revenue can not see the input; do other people can not do things, such as knowledge workers.

From this perspective, although it seems too early to say that Pan is a good chairman, it is no doubt that it has quickly entered the role.

Tailored to the Vantage adjustment and reform is a systematic project.Therefore, a multitude of things, Pan Yejiang idea of ​​the government has become more clear - after the completion of the vantage outline Vantage flag-oriented, through the most basic product strategy adjustment for the Vantage transformation Laid the foundation for the Vantage to increase tension through the connotation of the brand connotation, to enhance the efficiency of Vantage's service delivery through channel optimization, and to increase Vantage through attracting and safeguarding talents.

Enterprises through products and services to establish contact with consumers, no matter how the marketing theory and the actual operation of the iteration, the product is always the cornerstone of the entire marketing, but also the basis for the existence of the enterprise.This actually contains two most basic common sense: the first First, to understand the consumer, insight into the changes in demand.Second, we must closely follow the changes in demand to provide products.Since 2015, Vantage cleans up inventory, replacement of production lines, product quality superposition, smart, fashion and other elements, essentially Is to return to common sense, do a new generation of consumers need products.

Variations in brand positioning essentially imply the transformation of Vantage's strategy.As mentioned above, Vantage is a mid-to-low-end positioning and scale-up route before 2015. Pan's new operational philosophy is to turn Vantage into a fashion, smart, international The world leader in high-end quality kitchen space .Pan Yejiang team is very clear that the brand positioning appears to be corporate behavior, the answer is in the minds of consumers.In order to change consumer awareness, Pan Yejiang spared no expense , Has invited Huang Xiaoming couple, Lin updated, Zhao Liying and other celebrity endorsements Vantage; generous investment young people like all kinds of entertainment, and even the big Hollywood movie "Transformers 5", etc. The return of these inputs seems to be higher than expected In a recent Vantage research report, the star effect of Vantage to bring at least 50% of the help to improve.

Channel optimization and upgrading, in essence, is to change the previous agent, distribution, sellers process, into full involvement by the factory way to enhance the image of the terminal as a means of terminal shipments for the purpose of manufacturers to increase profits together as The purpose of the system engineering.

In the end, all the work of the enterprise needs people to push forward the long-term business success, and Pan Yejiang is extremely profound in his understanding of what kind of talents Vatti needs and how to retain the talents. He is clearer than anyone else. Under the leadership of Pan Yejiang, Han Wei, who has an international corporate background and operating background of major domestic appliance groups, focuses on marketing. Lu Chuqi, who also has international brand experience, is the brand director and assistant to the chairman of the board. He Weijian, with years of R & D experience at Vantage, mainly focuses on products At the same time, in order to implement the strategic plan of Vantage's wisdom, Pan Yejiang has already found a suitable candidate for Vantage, just as the U.S.-based group in Beibei Town has experienced the same concept of employment as Vantage under Pan Yejiang's administration began to unfreeze its vision and to National and global recruitment of talent.

If the success of the work of the chairman of the board simplified into three things: set goals, set a strategy, set people, then change in Vantage, Pan Yejiang has apparently entered the role.Chapter outline, Vantage's new era, with the rapid deployment of personnel and The establishment of various mechanisms is accelerating.

Unfurl

Pan Yat-sen's successor, Vantage has accumulated 23 years. Such a long course of development, which can afford, which should be Kai? What should be broken, which need legislation?

The main method of Pan's New Deal is to adjust and change. This means that the new management led by Pan Yejiang will not negate the accumulation of previous ones, but will break the barriers and establish new rules on the basis of inheritance and development, Everything is subject to the new blueprint of Vantage - it will help Vantage to open its firm reservation of accumulation in a great era, be resolute and resolute in its departure from the development of the times, and decisively establish a new corporate culture and a new system and mechanism to safeguard it.

As early as the 2015 National Dealers Conference, Pan Yejiang clearly expressed the new inheritance and development of Vantage's history to Vantage through "three perseverance" and "four unshakable" speeches, in which the professional brand The development of the road, adhere to the agent system, adhere to the community of interests is the Vatican's stronghold of history and adhere to the high-end, dual-brand operation, set a goal of two billion, but also resolutely create a speech now being addressed as chairman, Published on the official website of Vantage, which shows the strong will to inherit and create.

There is also a lot of common thinking that needs to be broken, and the Vantage Regent has elaborated it before. Whether it is the product, the brand, the marketing reform and the reserve of talents, Pan Yejiang determined and decisive personal style.

There are two typical examples quite worth mentioning that is Pan Yejiang after taking office, Vantage shares of capital operation to get better play.In just September 2016, Vantage issued a private placement program, raised 500 million yuan for marketing Network construction, technological transformation of production lines, dishwasher project construction, etc., to promote the strategic transformation of Vantage.Pan Yeung himself is real money subscribed 64% of the set by the share.Other subscribers Zhuhai Huachang, It is Vantage part of the core dealer to set up a partnership.This fixed increase, in terms of Vantage, absolutely groundbreaking.On the one hand, it marks the Vantage begin adept use of capital markets leverage, on the other hand, the equivalent of open Vantage dealer shareholding plan to open Vantage build community interests era.

Also on April 18, 2016, Vantage's 'Restricted Stock Incentive Plan' was released and 18 directors, senior executives, middle management and core technology (business) backbone personnel have been granted to the Company A total of 4.85 million shares.This is the first time in the history of Vantage development, for the first time.An independent commentator in this regard, 'This is actually Vantage's talent to attract programs and personnel to defend the plan', 'only this one, Pan Yejiang pattern has been Far beyond their fathers'.

There are Cheng Kai, there are broken, with Pan Yejiang as the representative of the younger generation, on the basis of their fathers, want to create a brand new, based on the tide of the times, the international Vantage.

Become a concern

Huawei, Pan Yejiang individuals are more respected enterprises.

'This enterprise never bragged about its own merits, but used products and performance to speak,' said Pan Yejiang. 'More importantly, despite its excellent business, this business is always admirable for its sense of crisis.' ' .

Pan Ye-jiang, as the chairman of the board, has almost no entertaining hobbies other than regular morning joggling, spending a great deal of time thinking and doing things, and despite all the developments in Vantage that are currently planned, there are still urgent Sense of crisis. 'Now is the time to start playing slow, Vantage is not to be able to be a little faster? Our staff can no longer be more proactive? Our thinking can further unite?' Pan Yejiang said to the author and his party 'Sometimes I stop and I'll go along with a job, always thinking of next year or even the year after.'

In his essay entitled "Further Deepening Reform is Imperative" published in the recent WeChat public letter WeChat, Pan Yejiang mentioned in his opening remarks last year that he warned all Vantage people that they should have less sense of existence and more sense of value. In this article, Pan Yejiang vague sense of responsibility to the Vantage still exists in a small area, lack of awareness of the crisis, satisfied with the status quo is not seeking progress, severely criticized and warned.

In Pan Yejiang's opinion, the strategy and the goal are serious matters. Once they are confirmed, they are beyond doubt. To achieve unity of thinking and implementation, they must take the initiative to take on the pressure and face the challenge of work with full enthusiasm.

Obviously, Pan Yejiang will not just talk about a set of new internal assessment system, the target decomposition system has been formed in Vantage.In particular, it is worth mentioning that Pan Yejiang in July this year, Vantage operations management near and medium-term goal into a 'Three years ten billion, six years two billion' compared with the previous goal, the goal of a more clear and specific, but also more directly to the Vantage management team 'pressure.'

Interestingly, after the interview, the author privately asked a Vantage staff 'new boss is not difficult to wait', the staff considered a long time later, I answered the author sentence: 'tired' but because it is Clear what you want to do, will achieve a great sense of accomplishment.

In a word, it shows the hardships and gains of Vantage's transformation over more than two years. Will a word of tiredness make Vantage's investors and users more reassuring?

Quick answer

Asked by: "Aiken appliances"

Respondents: Pan Yejiang

Q: kitchen appliances exist as durable consumer goods for the family, then how could we think of Vedic implantation of fashion genes?

Pan Yejiang: fashion and durable consumer goods are not contradictory. There are a large number of international success stories. In fact, we have to implant Viva's stylish genes, the fundamental reason is because we consumers change. Young consumers like this one element.

Q: Vantage will be how to embody this element of fashion?

Pan Yejiang: a more aesthetic industrial design, more innovative design of the function of consciousness, more sense of quality manufacturing, a more healthy, cheerful and environmentally friendly kitchen culture.

Q: How do you evaluate the previous Vantage?

Pan Yejiang: Created a brilliant. Has accumulated a large number of users and word of mouth, but the new era requires Vantage to be more open, more proactive attitude to embrace the times.

Q: How do you evaluate Vantage these two years?

Pan: 2015, 2016 is Vantage's strategic adjustment year.This year should be the first year of Vantage rapid growth.

Q: You pay more attention to talent. Can you talk about your concept of employment?

Pan Yejiang: The first to recognize the company culture and values. The second to have passion, to be hardworking. I said last year, even the people who did not dare to make mistakes, I do not want to use. .

Q: Your understanding and application of the capital market is rather profound. How will you play this advantage in the future?

Pan Yejiang: Forever to be based on industry Capital is leverage, a tool Capital market even mentioned the concept of market value management, I think, even if there is market value management, but also business performance management.

Q: Hold Vantage two years, what do you think can determine the core reason for Vantage's future development?

Pan Yejiang: The most basic is the people. The most important thing is to gather people together. The cohesion of people together, can only be called the crowd, but can not call the team. I now have to do is to Vantage all the staff, all the supply The idea of ​​merchants and agents is unified under the banner of Vantage to promote the rapid development of Vantage.