Business is the product of the times, always relying on the times, deriving nutrients from the times and giving tremendous momentum to the times.

Vantage moment, but also what kind of time? And how to account for this era?

This is a totally different era from the past, surpassing and being surpassed, subverting and being subversive, every day the wonderful things are happening, and there are endless opportunities at every moment, which also contain the risks beyond redemption.

Globalization is accelerating, and we can no longer look at the world in terms of partial security. At present, the elemental market has already moved around the world. The market at home is already a global market, which is something we must accept. Since reform and opening up nearly 40 years , China's rapid economic development has grown into the world's second-largest economy.The establishment of China's position, it is including many industries, including home appliances, economic impetus.From TCL, until now the United States, Haier, Gree and other home appliances industry Group, to the world, to establish a global business thinking, has become an inevitable choice for contemporary Chinese enterprises.Especially for the kitchen and electrical appliances industry, in the process of globalization, more unique advantages - a huge consumer market base, complex and volatile Of the market level, special cooking habits, forced out of domestic technical indicators is much higher than the world standard, so that China's kitchen electrical industry rely on technology rather than rely on the scale quickly dominated.Even the kitchen and electrical industry, the operation of the domestic market, In a sense it is operating a global market.

The deepening promotion of the Internet + is changing the basic face of this society and the existing rules of the game. The traditional experience is deconstructed, the inherent barriers are broken, the gully is filled, and the world becomes flat under the impact of the Internet. However, the surface The new path, new barriers, new ravines, new rules of the game are under formation.Consumers want to face consumers, the channel structure to be faced, the production organization to be faced, Faced with the mode of transmission, are producing dramatic changes.

Labor markets, technology markets, information markets, financial markets, raw material markets, real estate markets, etc., are overwhelmingly different from ten years ago, completely different from five years ago, and quite different from two years ago, in the factor markets that constitute the existence of enterprises.

In the aspect of enterprise operation, such new alternations between old and new make the traditional concepts of production, brand concept, communication concept, channel model and even the experience of internal staff management completely or mostly invalid.

Brand new needs are on the stage, and this demand is shaped by a whole new generation of consumers and the rising middle class, on the one hand, and the new generation, 95, after another, In fact, the brand new meaning is that this generation of consumers was born in a period of great material life, they have not experienced material deprivation, and they are the backbone of family consumption, saying they are young consumers and can not accurately summarize their characteristics. Especially those in the developed coastal cities, who enjoy superior physical life and aboriginal identities, broaden their thinking and horizons, choose more personalities, refuse to be inculcated, and refuse to ' , Emphasizing both personalization and high quality are the needs of this generation.

On the other hand, a considerable part of the vast majority of Internet immigrants, 70 and 85, have acquired certain material status and social status and are now releasing some of their potential for escalation from consumer goods. According to the CASS survey data, as of March 2017, there are more than 300 million middle-income people in China, which is still growing rapidly.

It is also in response to this change that the major policy at the national level is to first readjust the structure from the supply side and to amend the original discourse on basic contradictions from the need of a growing physical and cultural life in the 19-party report Longing for a better life "- this is an important node, which may mean more policy benefits afterwards.

As mentioned at the beginning of this article, Vantage in such an era, how to learn from this era of nutrients? And how to turn this time how to answer?

The 1992 birth of Vantage coincided with Deng's southern tour speech, which was another epoch-making historic year in the domestic market since the establishment of the policy of reform and opening up in 1978. To strengthen the market economy and deepen the reform has become a consensus Vantage So benefit, and get great development.

Also as mentioned at the beginning of this article, the rapid development in recent 40 years, the accumulation of national wealth and the evolution of the times have already taken us into a brand new era. Every subject of market competition is constantly faced with a huge challenge. And irreversible changes in the face of slow action that is backward, stand still even backwards.

Especially after 2008, the rapid changes in the connotation and extension of the kitchen appliance industry - including high-end, intelligent and rising emerging categories - require enterprises to have a broader perspective and accurate and timely strategic readjustment.

In this sense, the acquisition of Vantage stake in Pan Ye Jiang is actually a choice of two kinds of development ideas: one is the Vanguard 'seven gentlemen' (founder of the Vantage's seven veterans, , Which is dominated by industrialized production and centered on the mid-end brand positioning. One is advocated by Pan Yejiang as the second generation. It closely follows the pulse of the times and operates in an international way. It also gives Vantage the high brand Differentiation of the value of the line.

Both want to give Vantage a better future, but the times will choose a more suitable for their own party.In this sense, it is not so much Pan-River Vantage Holdings acquired the power, it is better time to choose a better Vantage Pan Yejiang future wide.

In terms of Vantage, Marshal on stage, the weather is different naturally.

Inheritance and opening up, breaking and establishing the Vantage in the past two years have changed their style of painting, opening large doors, decisive sharp .Perhaps only the new top management led by Pan Yejiang understand, but only in this way, before the loss of Vantage Time, and once again make Vantage to the top of the wave of the times.Vantage to become a smart gene, a stylish, international high-end kitchen appliances brand, everything must be done in a down-to-earth, and unspeakable, can not be tolerant.

A new era, Vantage era, is opening.