On November 22, 'Grand and Big Future' Beverly New Channel Launched in Nanchang, Jiangxi Province, more than 300 core distributors in Jiangxi Province participated in the launch of this new product tasting event, Lee 'big' duplex washing machine by the market sought after heat.The conference site also brought SIA speed, cold water washing and other Little Swan black technology show, fully demonstrated the Little Swan 39 years washing machine manufacturing, research and development strength, so that more High-net-worth users enjoy the new concept of technology-based smart life.
Domestic washing machine market from the incremental stage into the stock competition cycle, the demand for product replacement is becoming the leading family of four, the three generations of more and more, the main consumer groups there is the demand for family laundry washing, but also for children Washing and family clothing classification Washing in the aging and three generations is the main pain point. Orville cloud analysis, washing machines equipped with frequency conversion, drying, smart, large capacity (≥ 10 kg) retail sales penetration rate Increase from January to October 2017 increased by 81.0%, 21.0%, 41.3% and 18.5% respectively.
Orville cloud line data monitoring, all the Beverly series inverter, smart, capacity of 10 kg and above, Beverly washing and drying machine penetration of 65.4% of retail sales, has been in the forefront of the industry, 'large Duplicate washing machine for its high-end strategy to add floor weight heavyweight.Ovia cloud network analysis director Zhao Meimei said that according to Orville cloud forecast to 2020 only for a few upstart partition washing machine, the market is expected to reach 9 Since the launch of the Beverly 'Grand Duplex' washing machine, the performance of the chain has been spectacular. In 2017, the retail market share of 15,000 yuan in the ultra-high-end market reached 30.3% in 42 weeks in 2017, representing the fastest growing high-end category.
Segment sales data from the existing product point of view, Little Swan washing machine product structure has been upgraded to achieve outstanding results, washing and drying machine penetration penetration rate was 25.0%, an increase of 12.6%; smart products sales penetration 60.5%, an increase of 32.2 %; Penetration rate of sales of variable frequency products 79.0%, an increase of 6.1%; 10 kg and above product penetration penetration rate of 22.2%, up 16.6% .Game Group Washing Machine Jiangxi Product Management Center Manager Wang Mingyi introduction, the industry as a whole sluggish growth, Structure upgrade has become a breakthrough, and wash, wash bake, smart laundry become the mainstream trend, Little Swan quickly enhance the product mix, focusing on the user pain point, in the Little Swan industry in Jiangxi accounted for 29%, the United States accounted for up to 39%.
Dazhong Dazhong district synchronization, highlighting the true colors
In recent years, the continuous upgrading and upgrading of domestic products has formed a strong competitive edge in multi-dimensions of technology, research and development, Cold Water Washing, Water Rubik's Cube, SIA Smart Speed Frequency, etc. Black Technology continues to lead the industry. The 'Grand' duplex washing machine, as a master, has pulled up Beverly's high-end market share ratio after listing and further consolidated its leading position.
Xu Peng, director of Global R & D Center of Washing Machine Division of Midea Group, introduced the guests to the scene with the theme of "focusing on the user: the history of Beverly washing machine." The series of products are designed with one machine and two drums, 3kg pulsator + 12kg drum , The upper washing single, small pieces, the lower wash large pieces, combined with independent balance damping system, mute and efficient, open the 'big wash big drying zone sync' new washing experience. 15kg super-capacity washing area, 8kg drying area, Washing machine maximum washing capacity, the maximum drying capacity of the two industry records.With streamlined stainless steel body and diamond texture door circle design, equipped with 7-inch 3D stereo color screen, you can touch to achieve delivery and intelligent drying control.
Nanchang 'big device big future' Beverly new channel launch of the omnipotent success of the guests were highly unanimously praised the scene, 'Grand' duplex washing machine is not only unique in the high-end washing machine in China, but also one-time solution to partition washing, large Capacity washing and drying and many other pain points for a wide range of family laundry needs to provide the perfect solution to technological innovation to enhance the quality of Chinese family life.
