The forthcoming 2018 coincides with the 40th anniversary of China's reform and opening up, and its economy has undergone tremendous changes in the past 40 years, a vast and splendid social backdrop that is also a background for the growth of Chinese businesses and entrepreneurs from generation to generation.

Regardless of the ambitious ideology and social structure proposition, the growth and evolution of a single enterprise after another, and the survival and development of a single enterprise year after year, are just the process in which the entire social and economic development returns to common sense .

For enterprises, the first common sense is to respect human nature.Have a deep and complex theory of human nature, human nature is essentially the basic attributes of human nature need to survive, have social identity needs, self-identity needs, more important Is that this need is to continuously improve and progress. Corresponding to the economic level facing the enterprise, it is necessary to attach importance to consumer upgrades, emphasis on employee benefits. To respect human nature, external, enterprises should continue to create products and services to meet consumers Changing, and constantly improving the needs of domestic and business enterprises to respect the needs of employees, and constantly improve the treatment and enhance incentives.

If ten or twenty years ago, the challenges enterprises face in their operation and management are still not clear, then today, with the 85th, 95th and even future full boarding on the stage after 00, The pursuit of individual rights is by no means restrained and repressed as the emphasis of collectivism by the generation of fathers, who, when they are consumers, will resolutely pursue their individuality and quality with firmness and determination; when they are employees, they will be resolutely determined In pursuit of individual rights and value recognition.

It should be said that the manifestation of human nature is a social progress, and respect for human nature is the basic common sense that enterprises should have. From the society to the individual, the fight against this trend will eventually be eliminated by the trend.

For enterprises, the second common sense is to respect efficiency.For enterprises, efficiency is to use the smallest possible resources within the scope of inputs, to maximize their value.This can be both production efficiency, but also can be channel efficiency; Either on the value-added to a single product can also be reversed for the advantages of scale-based single product resource consumption advantages.Enterprise competition, essentially, is the premise of sustainable efficiency competition.Moreover, as the market economy continues Such efficiency competition will be more direct and obvious, for example, the large-scale use of robotic arms in the production workshop and the flattening of the channels will be more and more obvious, for example, promotion, asymmetric information, regional differences, local protection, industrial monopoly and so on will be gradually weakened or eliminated. , Online and offline the same price, etc., are all rushing to improve efficiency.

Article 3 The most common sense that needs to be respected is law-abiding management. It is not trivial that the last item of the three common sense is precisely because "law is the last line of defense for maintaining social order." This is because 'Market economy is the essence of the rule of law economy.' A company that has a flagrant moral sense has no future, but a company that has a loophole in its law-abiding business may lose an instant now. "This is not an alarmist step by step Sound today, in the context of such a convenient information transfer, illegal is to take the life of the enterprise as a bet.

The reason why common sense is common sense is that it is the most basic and superficial law and must be taken as its starting point no matter what kind of innovation or change is made, otherwise it will be costly, and the faster we go, the more we respect it. Go faster and more stable.