In the era of consumer upgrades and all-man-made festival, Double 11 is no longer a simple online shopping festival, more like an entertainment feast, deeply affecting the consumer lifestyle, at the same time, how in this A dazzling online carnival to attract the attention of consumers, is the key to winning traffic.
This year, Midea introduced the theme of 'warm, cold, warm, warm and love' this year. It precisely summed up the relationship between the characteristics of its refrigerators and consumer demand. It sparked sparks during the double-11 period and promoted Midea's Lynx flagship store line for 15 minutes Within the already broken billion, two-hour turnover surpassed last year's double-11 turnover, the final day of the United States refrigerator sales of 436 million yuan.
Precision marketing, insight into the user well-being
During the pre-warming period of October 11, Midea Refrigerator released a series of videos featuring the theme of 'Cool, Warm, Warm and Love'. Through the warmth and detail of family with jokes and tenderness, Impressed, paving the way for the double eleven war.
According to the statistics of the double refrigerators in the United States during the double-11 statistics, the fastest payment time is double 11:00:00 and 0 seconds. The cities with the highest spending power are Guangzhou, Shanghai and Hangzhou, and the farthest orders come from Kashgar. Among them, the female consumers account for 45.11%, 53.89% of men, accounting for 32.56% of users aged 26-30 years.
In addition, on the 11th of October, the total search volume of the refrigerator in the United States reached an astonishing 200 million times, meaning that on average every 7 Chinese people have searched for a refrigerator on this day.
Unconventional warmhearted move so that the United States refrigerator in the double eleven World War II small test chopper, which are derived from the refrigerator to the United States as the carrier, digging deeply user from the heart of the family, accompanied by the desire of relatives as a starting point, Help everyone with a new perspective on life, in order to continue to inject fresh energy for the family, triggering the user's resonance, the final output is to refresh the record sales data.
Product upgrades, build brand temperature
Not only for the United States refrigerator marketing, for products more self-perseverance this year's double 11 US refrigerator sales data show that dual-11 sales of high-end models accounted for 58%, an increase of 73%, which means that many Brand intent to use double eleven clean up inventory, low-end machine with a single brush, the United States refrigerator online has also taken the road to product upgrades.
French four-door refrigerators and high-end cross refrigerators are appearing on this year's Double-11-line platform of the United States. The BCD-468WTPM (E) and the BCD-639WKGPZM (E) 428WTPZM (E) as an example, 639 models with crystal glass panels, with 'five-dimensional lock fresh' technology, you can achieve full protection of the ingredients; and 428 is a cross-refrigerator, equipped with the latest Temperature and humidity control technology, can be adjusted for different ingredients food ingredients required temperature and humidity, so that food preservation more durable.
To be sure, 'cold and warm, warm love' theme will not terminate with the end of double eleven, the United States will always uphold the refrigerator will keep lasting fresh mission to continuously explore the true feelings of the user's real resonance, The upgrading of the refrigerator into the more users and the community care, display corporate social responsibility at the same time, let the brand of the United States deeply rooted in the refrigerator.
