In recent years, Haier, the United States, Gree accelerated the development of the global market, Haier to build the world's 6 major brand matrix continued to consolidate the 'global white brand', the United States began to transform small appliances cluster 'Technology Group', Gree rely on the advantages of air conditioning 'Master core technology' brand image ... ... the three brands have strived to become science and technology enterprises in accordance with their own brand demands.Today, the technological strength of the three major enterprises to what extent, we have just completed the publicity of the Chinese patent award Situation to see.
November 19, the 19th China Patent Award review results publicity, the four categories of patent awards include: 20 patents gold, 5 gold design patents, patent excellence awards 804, 68 design excellence awards.
Among them, Haier has become the only home appliance enterprise that obtained the patent gold medal with "Linear Compressor Technology." Meanwhile, Haier also obtained two design patents Gold Award; transformation of the United States to do science and technology group also performed well, won a gold medal in design patents.In addition, Haier, the United States, Gree have won the Patent Excellence Award.
The selection of China's patent award, Haier, the United States, Gree have achieved gains in the awards, by comparing the current gold medal, the previous patent gold, patent accounted for three indicators, we can more intuitively see the three major home appliance companies Technology focus.
First, China Patent Award: Haier won the total number of home appliance companies in the first prize
The China Patent Award is the only government department award in China that awards rewards for the invention of patents. It has been endorsed by the United Nations World Intellectual Property Organization (WIPO) and has a very high international influence. It is equivalent to the ' Oscars'. The China Patent Awards are divided into four categories: Gold for Patent, Gold for Design Patent, Excellent Patent Award, and Design Excellence Award, which represents the innovation capability of enterprises in various fields such as R & D and design. Meanwhile, The difference, also can reflect the enterprise in the product center competitiveness difference.
According to the award-winning situation, as the total number of outstanding awards and design awards this year, up to a total of 872, so the next focus we look at the award-winning gold.
Chart 1
As can be seen in Chart 1, Haier is the only home appliance company that has won the patent gold award in terms of gold medal, which shows Haier's patent strength is the strongest. Meanwhile, Haier also won two double drum washing machines and air conditioner cabinets Item design patent gold medal; the United States with the 'rice cooker (MB-FZ4094)' received a design patent gold medal, which also reflects the beauty of small home appliances started firmly grasp the advantages of starting.
Second, the previous Chinese patent gold medal (the highest award): Haier home appliance enterprises the only award, 2 times!
In China, the Chinese Patent Award for Participation in China is recommended by the local Intellectual Property Office, national industry associations, academicians of the Chinese Academy of Sciences, academicians of the Chinese Academy of Engineering, etc. and reviewed by a professional jury. Finally, it is reviewed by the State Intellectual Property Office and the World Intellectual Property Organization.
Among them, the 'China Patent Gold Prize' is based on the evaluation of invention patents of enterprises for scientific and technological innovation and is the highest award presented by the Chinese government in the field of patents. It is also the highest standard for measuring the quality of an enterprise's patents.
This year a total of more than 1,200 enterprises applied to participate in the China Patent Award, only 20 companies such as Haier won the highest honor on behalf of 'China Patent Gold Award'.
Chart 2
From the data of chart 2, Haier is the only gold medal in the selection of Chinese patent in the past years, and is also the home appliance enterprise with 2 gold medals in the patent awarding ceremony.In the 9th China Patent Award, Haier's "double-power washing machine" Won the gold medal in the first patented appliance business 2 times won the highest patent award, indicating that Haier more emphasis on practical and disruptive areas of scientific and technological innovation.
In the calendar year China Patent Award gold medal, the United States received a total of 3, Gree obtained a total of 2, are the gold medal in design patents.
Third, the proportion of patents, Haier focus on major appliances, the United States focused on small appliances
Chart 3
According to public information, Haier won the China Patent Award in the past 5 years, accounting for 93.33% of large appliances winning, the United States was 54.17%. Small appliances accounted for the proportion of early home appliances to the United States accounted for 45.83% of the United States This also reflects from the side, the two companies have a greater focus on science and technology, large Haier appliance origin in the technological content of the patent more dominant.
It can be said that the original intention of setting up the China Patent Award is to encourage Chinese enterprises to promote social and economic development through technological innovations and design innovations, and at the same time, enterprises can also enhance their market competitiveness through patents .Especially in the crucial period where Chinese home appliance enterprises are going global, As high-quality patent projects can become a 'sharp weapon' for enterprises to expand their markets, just as China's high-speed rail is sweeping the world in a safe and efficient manner and China's Beidou system accelerates to cover the world, Chinese household electrical appliance enterprises must play an important role in the global arena and inevitably rely on independent innovation Firmly grasp the power of discourse, continue to create disruptive products by enhancing technological innovation, we can truly represent China's leading global appliance revolution.