Household Appliances Business Group to be more decentralized and fully participate in market competition. "On November 21, at the 2017 (the 15th) Annual Competitiveness of Chinese Enterprises organized by the China Business Press, Lu Jian, Executive Vice President of Konka Group Multimedia Industry Division, accepted In an interview, the reporter said that the restructuring of Konka Group in 2017 achieved remarkable results. Despite the market fluctuations, the Company's growth remained steady.
Turning to this ongoing change, Lu Jian said: 'We all want to do well.In the new economy, we must first have a strong desire to win, we must put the status of Konka brand up from the top leadership to the grass-roots staff Have reached a consensus, which is the core issue throughout Konka.
Lu Jian pointed out that Konka Group made a great adjustment after the minority shareholder's incident. 'We have such a statement internally that we should respond to changes in the outside world with our own changes.' 'According to Lv Jian, the group is going to transform itself into an investment holding Platform, one is to expand the new product line to find new room for growth, the second is through investment and mergers and acquisitions to achieve expansion.
In April 2017, Konka set up a multi-media industry headquarters integrating R & D, supply chain, marketing, after-sales and other resources to realize the overall synergy of the entire color TV business. The original three divisions - Overseas Business Unit, Division, manufacturing division into one integrated into the reason to make such adjustments, Lu Jian pointed out that each division have research and development, procurement, leading to each division's premium ability to be dispersed.Especially the full color TV The competitive industry is no longer suitable for market changes. '
November 17, Konka announced that it intends to spend 1 billion yuan to set up Konka Multimedia Co., Ltd., as the company's color TV business and other multimedia-related business operators.In addition, Konka Multimedia Co., Ltd. was established, it will invest 700 million yuan to set up multimedia domestic sales The company and invested 300 million yuan to set up two wholly-owned subsidiary of multimedia export companies, respectively, responsible for the company's multimedia products such as color TV domestic sales and export business.
Lu Jian pointed out that the adjustment of the appliance sector to the company-based 'for the home appliance business this one, the Group decentralization as much as possible to allow them to participate in more intense market competition and the most fundamental reason is to Konka brand more glow Vitality
In fact, as a whole, the sales in China's color TV market showed a downward trend.Ovia's cloud network (AVC) recently released the "third quarter of 2017 China Color TV Market Summary Report" shows that the third quarter of the TV market, the retail volume of 1041 million units, up Down 12.9%; sales area of 6.89 million square meters, down 7.3%.
Nevertheless, Konka Group still maintained a steady growth in 2017, in the opinion of Lu Jian Jian Konka Group's color TV business is not subject to the constraints of the upper reaches of the supply chain, Konka prices remain competitive in the case of panel prices.
'China's color TV market is still promising.' Lu Jian believes that in the Chinese market, color TV annual sales of up to 50 million units, if calculated on average 2,000 yuan each, the market size of 100 billion. 'But it is undeniable that, There is no fixed rules of the game in the industry. Endless bashing at low prices hit the market and pulled prices too low, resulting in lower overall profitability.
Lu Jian even pointed out that the Chinese color TV market has a certain scale, but the development is more difficult, which is normal. 'In order to obtain greater return on investment, Konka continue to adjust the product line, appliance future will be positioned as the leading family of smart home, with family as the core , With large screen link family entrance. 'Lv Jian said Konka and Jingdong cooperation completely opened up the shopping channel.
With the general trend of consumer upgrades, the major home appliance enterprises to increase the layout of high-end consumer market, Lu Jian believes that channels are changing, the impact of online and offline is inevitable, and the line is going down the line, Konka have to meet this Kind of trend
'At present the main sales or online, the survival of the line is the high-end value.' Lv Jian said the online average price may be only half of the line offline if you do not take the high-end, totally worthless, forcing enterprises to upgrade Product, there is no second way out.
It is foreseeable future competition in the industry will become more intense, in the view of Lu Jian, the entrance is the key to competition in the color TV market. 'In the context of building a smart city, Konka's color TV business will focus on smart communities, with smart home as the core, Create peripheral products.If the color TV business does not occupy this entrance, there is no future. "Lu Jian said.
It is worth mentioning that, with the rapid economic development, the fulfillment of social responsibility is more and more important to the enterprise.Lv Jian pointed out that as a state-controlled enterprise, Konka has a more extensive understanding of social responsibility and Konka's social responsibility is more than just right 30,000 employees responsible for the entire industrial chain are in the performance of social responsibility, a high degree of environmental awareness.
In the meantime, Konka is also active in various public welfare activities. "Konka has a fund where employees either take one day to do public welfare or donate one day's wages to do public welfare."