The Ninth China High-end Home Appliance Trends and Red Top Awards Ceremony is approaching, after half the Internet voting session is over, the red top awards finally came to the media review session .2011 on the participation of 28 After several intense discussions, the media jury finally selected three products for each category, the result of the comprehensive network of votes will produce the final shortlisted results for each category. In the shortlisted products, who won the highest honor in the industry top red crown? December 22, held in Beijing, the Ninth China High-end home appliances trend release and the red top awards ceremony will be staged the ultimate competition.
Over time, the Red Jackpot has been in its ninth year since its founding. In the process, the top-tier corporate engagement and industry attention continued to grow, and it gradually became the trend of the high-end home appliance market in China Benchmarking ', and for this reason, each of the Red Top Awards is regarded as a phased display of the achievements in high-end and quality-oriented transformation of China's home appliance products and is highly valued by participating enterprises and industries.
The ninth China high-end home appliances trend release and top awards media review session
While the influence of the industry continues to expand, the process of reviewing the top award is more rigorous. Professional media review is the newly added reviewing section of the top award, intended to fully reflect the objective and impartial nature of the top prize. Ma Ding, vice president of China National Grid, accredited by the HongTop Media, said that the judges of the media jury scored the top three products in comprehensive ranking and had a very high degree of coincidence with the results of the online voting. Among them, 15 categories were completely matched, The two SKUs coincide with nine categories without any inconsistencies between consumer votes and media juries views both the seriousness of consumers participating in the Red Top Voting Award and the fact that Excellent products both in the industry or consumers mind is fair.
In the process of communication, the media jury also gave a high evaluation of the Grand Prize. Chinese enterprises reported that Xuyi strongly believes that the only way out for high-end transformation of Chinese home appliances is to create high-tech, high value-added and original products and new products , The value of the red top award lies in perseverance on the Chinese market for a series of annual selection and recognition of new products, so as to many home appliance enterprises product upgrade iteration, provides a benchmark for reference and reference.
The ninth China high-end home appliances trend release and top awards media review session
Mr. Ding, founder of Nail Technology, believes that the Red Top Award is not only one of the most authoritative awards in the field of high-end home appliances in China, but also plays an active role in promoting the high-end upgrade of the relevant brands, technologies and products in China's home appliance industry. This year's selection has increased The selection of professional media weight, reflects the selection process of this award more scientific, rigorous, but also more authoritative.
The selection of the previous Top Awards are all locked in the new products that went on sale in that year. Compared with the previous Top Awards, the categories of this year's Top Award products were further expanded. With the constant penetration of consumer upgrades and the strength of 'new middle class' Rising, consumers can bring happiness and greatly improved the quality of life products favored, new products such as dryers, duplex washing machines, the United States and health products, smart toilet seats have also been included in the selection of the Red Top Award range.
The Internet voting, high-end consumer surveys and media review the end of the three sessions, the next step will enter the final assessment session, the industry's most authoritative expert jury will be based on the results of previous consumer votes, high-end consumer survey results, the media Jury opinion, and then from the technological advancement, skills, environmental protection, design, market influence, user experience five dimensions of the finalists comprehensive assessment of the product, after layers of screening, and ultimately each sub-category only the red top awards will Birth.
'In fact, the Red Top Award for nine years has been committed to promoting the transformation of China's home appliances in the high-end, with more and better products to meet the pursuit of a better life for consumers.' Red Top Award Organizing Committee Lu Shenghua said: 'Red The Top Prize is already the 9th year of this year, and is about to open its 10-year trip. For the past nine years, the Grand Prix has focused mainly on enhancing its influence in the home appliance industry. In the next decade, the Grand Prix will be devoted to From this point of view, we will try to find more partners this year to enhance the top prize in consumer mind. '