A day and night all 'chop hands', people's consumption power once again shocked the world.The major e-commerce often refresh records, the Chinese market, the context of consumer upgrades and the momentum becomes more evident in sales of various products in the ranking, 3C category sales ahead , Home TV is one of the most popular products.
As a leader in the TV industry, Sharp's "Double 11" all-day channel sales exceeded 2.5 billion yuan, an increase of 406% over the same period last year, home appliances sales ranked first, its 60-inch, 70-inch big screen TV sales best. 60-inch large-screen TV sold more than 40,000 units, reaching 160 million yuan in sales, the total sales of Sharp TVs accounted for 21.9%, almost every two seconds to sell a 60-inch large-screen TV. 70-inch large The same in the 'double 11' break 100 million yuan.Industry experts believe that large-screen TVs, represented by 60 inches, 70 inches has become the new standard for home TV in China, is expected to form a new round of consumer spending growth point.
Before this year's "Double 11", many market data predicted that the 55-inch TV will become a popular sales size segment, but in the end the consumer choice has shown a 60-inch, 70-inch TV 'radiant' trend.Chenzhen Guoji, vice president of Foxconn said, Large-size TV is the future market trends, this is not the result of artificial or brand operations, because people are always longing for a better life and higher specification products. "Chen Zhenguo predicts that this year, 60-inch, 70-inch TV rise to Next year will be the mainstream, and usher in the outbreak.
Industry experts, 'double 11' big-screen television sales have two crucial factors.One is the big-screen TV cost price cuts, so that consumers have the ability to choose a large screen.Taking Sharp, for example, since last year Foxconn After injecting capital, Sharp relies on the advantage of Foxconn's industrial chain to restructure the factors of production while maintaining the quality, and greatly reduces the production cost by enhancing the processing efficiency, reducing the supply chain and expanding the mass production, and secondly, the family interaction center from the small cell phone screen Gradually return to the TV as the core of the big screen. Increasingly intelligent, interactive entertainment More and more of the TV as a 'big cell phone', while Internet TV, big screen TV brings theater feel is a small screen can not match The more family members are being pulled back into the living room.
Large TV screen, the living room area requirements have decreased from 2K to 4K to 8K, the most advanced display technology is applied to the big screen TV, people and the distance between the TV can be continuously reduced to 60 inches 4K TV, for example, the viewing distance is about 2.5 meters. In 8K environments, the viewing distance is shortened to 60 cm or 70 cm. The distance between one arm and the TV can be used to interact with the TV. 'The 8K image is not only' Made in China ' 2025 'is also the key to improving the future life of mankind, said Chen.