This year double 11 during the spam attack volume doubled, e-commerce platform, e-commerce platform is the main spammers spammers, a total of 47.9%
What is the reason for spam SMS resurgence? Consumer promotional SMS helpless?
'Double 11 with the same price, missed double 11 Do not miss this time, plus shopping cart lottery win gold pendants ... ...' Zhang Yang (a pseudonym) pick up the phone is vibrating, and a promotional message pops up.
She did not view the entire contents of the information directly press the delete button: 'are over double 11, and how there are promotional text messages? These text messages are basically I have been shopping businesses sent from double 11 the previous week 'Bombed' around. '
Publicity is not a case of publicity, recently, 360 company released the "2017 Eleven Chinese online shopping safety special report" shows that this year 'double 11' double the amount of spam attacks during the period, e-commerce platform, e-commerce platform, the business is The main sender of spam messages, accounting for a total of 47.9%.
What is the reason for spam SMS resurgence? Consumer promotional SMS helpless?
Consumers have a "front option"
Pulls out the mobile phone text messages, regular online shopping Li Rui counted the number of promotional messages he received, double 11 eve received a total of more than 10 messages, and double 11 received nearly 30 promotional messages the same day.
'The information content are similar, from pet supplies to home appliances, shops that I had never bought me forgotten.' Li Rui bitter laugh.
In fact, for the promotion of SMS text messaging specifications, laws and regulations have been clearly requested.
As early as the end of 2012, the "Decision on Strengthening the Protection of Network Information" promulgated by the Standing Committee of the National People's Congress stipulated that no organization or individual may, without the prior consent or request of the recipient of electronic information or the explicit refusal of the recipient of electronic information, Its fixed-line, mobile phone or personal e-mail to send commercial electronic information.
'The revised Consumer Protection Act of October 2013 also introduced the protection of the consumer's right of tranquility, which states that: The operator shall not be sent to the commercial without the consumer's consent or request, or the consumer explicitly expressed refusal Sex information. "China Institute of Information Communications, Internet Law Research Center, deputy director Fang Yu told the rule of law weekend reporter, merchants if you want to get through the e-commerce platform mobile phone number to send promotional information, you must seek prior user consent.
In accordance with the requirements of the "Rules for the Administration of Short Message Services" (hereinafter referred to as the "Provisions") promulgated by the Ministry of Industry and Information Technology in 2015, short message service providers and short message content providers shall not send commercial short messages without the user's consent or request Information; short message service providers, short message content providers to request the user to agree to receive commercial short messages, should be sent to describe the type, frequency and duration of commercial short messages and other information; the user does not reply, as not agree to receive .
'Did receive the promotional SMS will be accompanied by a' back to TD unsubscribe ', but even in response to TD words, I have not received any one business to give unsubscription progress feedback.' Zhang Yang believes that unsubscribe is only useless, 'the hair They send the same message.
How to really 'unsubscribe' e-commerce platform to send business promotional SMS? Taobao customer service prompts, the reporter learned that, for receiving promotional SMS, consumers have a 'pre-option': Login Taobao page Version, enter the personal account management, select the site to remind a marketing reminder column, the 'sellers take the initiative to send promotional information, please notify me' column mobile phone receiving options to cancel.
Reporter further experience found that in the terminal, Xiaohong and other e-commerce platform, also have similar marketing reminder options for the user to choose, but the default option is 'can receive' promotional information, if you do not want to receive such information , Users need to reset.
'This implied setting unreasonable, in accordance with the relevant provisions of the marketing information needs of consumers express consent, and e-commerce platform to consumers related information to the business should be clearly informed consumers.' Fang Yu pointed out From the nature of e-commerce, merchants collecting user's mobile phone number from e-commerce platform should only be used in express service. After users receive the goods, they should not continue to use the user's personal information, and should even delete the user's personal Information, otherwise it violates the "necessary" principle stipulated by the Cyber Security Law.
SMS bulk returns considerable
From the publicity promotional message received before see, most of these messages are 106 at the beginning.
'106 is the beginning of the message sent using the SMS port, this type of information is the most common public spam messages sent through the carrier platform, the current number is 1069 this number segment, the number of triple play SMS channel number 'Communication industry observers Xiang Ligang (microblogging) told reporters.
Rule of law weekend reporters through the Baidu to 'SMS bulk' or 'SMS platform' and other key words search and found that there are a large number of short message port to mass SMS sites.Reporter named a random named 'Easy Network' customer relationship SMS maintenance platform ', The other customer service said' Send more than ten thousand messages for each 6 cents', more recharge more concessions.
'6 cents a word, the profit is 4 cents, send 10,000 messages can not be completed within 10 minutes, which means that mass SMS can make a net profit of less than 10 minutes 400.' A reluctance to be named Insiders told reporters.
In response, Xiang Ligang said the SMS group has a high return on profits, despite the current port spam control methods have matured, but in the face of high profits, "regulation" in the telecommunications regulatory agencies may impose a ceiling of 3 Ten thousand yuan fine can be described as 'every tick itch'.
The industry said frankly, for port spam management, as early as in 2008 the Ministry of Industry launched a special operation, but has never been able to cure. In recent years to hear complaints about spam reduction to reduce the main reason is the development of mobile Internet, text messaging Features are continuously marginalized, reducing the frequency of use of SMS, the greatest usefulness of the current message is to receive a variety of App sent to the verification code.
12321 Spam SMS Reporting Center released the "2016 Spam Report" shows that in 2016 spam was the lowest reported history, but 67.6% of the spam content allegedly illegal.
Spam still exist to define the difficulties
'Companies that can carry out bulk messaging services are subject to the approval of the telecommunications department, qualified for qualification and the issuance of telecommunications value-added services licenses, but because of the difficult definition of spam, many business companies to evade supervision of the advertising task of the business. For example, the insiders said, 'What do you think is spam, but what merchants think is to provide customers with discount information is hard to define.'
Xiang Ligang also believes that in the promotion of SMS, there are some point-to-point SMS sent by businesses, for consumers, the relevant product or service information mobile ads, may increase the purchase options, saving the purchase decision-making time costs, which Class information is difficult to define the commercial or service nature.
'At present, the most direct and effective way to shield spam users or download mobile security software.' Xiang Ligang added.
Fang Yu believes that for sellers to send promotional information, it is difficult to achieve management, it is recommended e-commerce platform can take advantage of taxi software platform through technical means to block the user's true phone number practices to protect the user's personal information is not unauthorized Access, use or disclosure.
'In front of the double 11 carnival days of turnover, the user's mobile phone spam seems to be negligible, but the basic legal value of personal information protection, such as the user's right of tranquility, the user's informed consent, can not be measured by monetary wealth alone, To some extent shows the level of development of social civilization. 'Fang Yu laments.