Millet announced that the former MediaTek co-operation Zhu Shangzu will serve as a partner of Millet Industry Investment department, for the mobile phone industry threw shock bombs, the mainland mobile phone manufacturers continue to take chicken chickens strategy, attempt to win the terminal mobile phone market and upstream 0 components, with the mobile phone brand manufacturers to lift vertical integration war, independent research and development chip war more fierce, Not only the impact of existing mobile phone chip manufacturers, second-tier mobile phone factory is also facing the plight of marginalization. Following Apple (AAPL), Samsung Electronics (Samsung Electronics), Huawei, Millet has also published a high level of independent research and development chip ' surging S1 ', as the world's production of mobile phones and chips, the fourth handset brand manufacturers, showing the integration of millet upstream of the strong intention of the heart, Also set off a new wave of mobile phone brand factory self-developed chip war. Supply chain manufacturers pointed out that, in addition to Huawei has already wide-ranging talent, in recent years, Millet also embraced the world-renowned semiconductor companies related talent, millet this invitation to Zhu Shangzu as investment partner, causing the industry's high concern. Because Huawei, Millet and other mobile phone brand manufacturers have developed chip capabilities, can pull up the supply chain management, 0 component costs, shipments and other control degree, will not be third-party chip supplier progress, supply status, etc., for Qualcomm, MediaTek and other chip factory is not good news, with Huawei, Millet, etc. to obtain favorable competition conditions, unavoidably to Qualcomm, MediaTek and other impact. Supply chain manufacturers believe that mobile phone manufacturers leading the group of Apple, Samsung, Huawei, Millet and other running in the former, and continue to consolidate the market, the global mobile phone market is the eldest brother eat meat, second drink soup situation, mobile phone manufacturers actively to upstream supply chain vertical integration to accumulate long-term competitive advantage, play a greater influence, from the global mobile phone auction to observe, For the second-tier handset factory HTC, Asus and other more unfavorable. To Samsung Electronics as an example, because of the group resources as backing, strong vertical integration, the upstream supply chain to deepen the layout, through their own smart mobile phone to sea, the arch of their own processors, AMOLED panels, memory, etc., in each other pull up, play water to help fish, fish to help water effect. Huawei has already implemented multiple chip supplier strategy, by its own sea-thinking chip, so that Huawei high-end models to expand the diversity of space, the supply chain manufacturers bargaining power is also enhanced. With the development of the mobile phone market, Huawei has also led the Heiss high-end and midrange chip solutions shipments, in the case of the effect of the Huawei Hen chicks, Heiss prospects continue to look Qiao. In the past, the handset brand factory for the cost of austerity, the chip factory is expected to allow, release a better discount, but the chip factory to allow space is difficult to meet the needs of the handset factory, so that the handset factory decided to develop the chip independently. For the resources, the ability of the mobile phone factory, all hope to borrow by the production of their own chips, the expansion of their smartphone competitiveness, or to increase the price and chip factory bargaining chips, no longer subject to Qualcomm, MediaTek, exhibition and other suppliers. As early as 2014, Millet had accumulated enough users and began to consider investing in chips. Millet company chairman, founder and CEO Lei recently stressed that the chip is the commanding point of the mobile phone industry technology, is the pyramid tip technology, if you want to become a great company in this industry, or in the core technology has autonomy, the company can go far.
