The process of business transformation must be painful, because self-denial first and foremost is a painful process, and then a path that fits the business needs to be explored in a competitive environment. '
Technical capacity can also operate Shanghai Machine Tool Plant to speed up the release of 'new kinetic energy'
Zeng Yue, party secretary and executive director of Shanghai Machine Tool Works Co., Ltd., said on the China Industry Daily that the demand for growth and transformation put forward in the 19th National Congress of the Communist Party of China (NPC) has changed from a phase of rapid growth to a period of high-quality development. He believes that this shows that enterprises must first adhere to the quality first, the effectiveness of priority; second, we must deepen the supply-side structural reforms to promote quality change, efficiency change and dynamic change, improve total factor productivity; Finally, to build the real economy, science and technology innovation, modern Financial, human resources and the synergic development of industrial system.
Had pleasure to say, looking at the past, there are two types of business transformation: a forced transition, when the problem is concentrated to not solve the problem, forcing the enterprise restructuring, this transition cost a lot and very painful.The second is a predictive transformation , Is a strategic insight into the business leaders market changes, layout in advance, adjust the product mix, but often successful entrepreneurs are rare.
Product conditioning to keep fit
As the vice president of the board of directors, deputy secretary of the Party committee, Lu Hua deeply felt the responsibility.
On the one hand, in the past five years, with the sluggish international economy to a slow recovery, the machine tool market also went down and entered a new normal. In fact, as the market changes in this round, the industry as early as the end of 2012 industry The basic judgments, but the total decline in the amount of structural upgrades or faster than the industry-wide expectations.Data show that from 2012 to 2016, the metal cutting machine tool market fell 40.6%, but on the machine where the grinder subdivision Industry, the market fell even deeper .2012, China's grinder sales of 9.5 billion yuan, and by the end of 2016, the figure becomes 43 billion yuan, fell to more than half of the body mass. And of this, the domestic consumption of grinder products from Sales in 2012 were 4.53 billion, falling to 2 billion in 2016.
'In the past we used to say that we need to be on the spot, and now it is dangerous!' Reah Hua stressed that the machine tool industry is a perfectly competitive market, which means more brutal pressure to survive the market as the market shrinks. Only when circumstances change can we survive the fittest! '
On the other hand, as China's largest manufacturer of precision grinding machines, currently serving as Vice Chairman of China Machine Tool Association and Chairman of China Grinder Branch, how to deal with the current crisis on the machine will also bring far-reaching impact to the industry.
We know that as a pioneer and leader in the precision grinding machine industry in China, we have been in development for more than 70 years and have been praised as the '18 Arhats' and 'Two Peoples' of China's machine tool industry. Most types of grinding machines in China The first product is built by it.70s last century, China's first MGB1432 mirror grinding machine; 80s of last century, China's first grinding 2m diameter Y70200 large gear grinding machine; the first grinding 8m long, M12225 rotary large diameter crankshaft grinder, the first M84160 large roll grinder; to fill the domestic blank diameter 800mm, roundness 0.001mm high precision universal grinder MG1480 / H, the smallest nano-precision CNC micro-grinding machine Elite; MK84250, the largest CNC mill grinder for top-grinding 250 tons of workpieces, and MK8220 / SD, the first dual-wheel crankshaft follow-up crankshaft grinding machine to enter the engine production line of automobile main engine factories in China.
However, these are just the tip of the iceberg of the machine factory. It is reported that the company now has more than 10 kinds of major categories, more than 400 kinds of series of products, covering the outer circle, plane, roll, crankshaft, double face, spline shaft , Gear, thread, camshaft and other types of ordinary, large, sophisticated, dedicated, CNC grinder and other varieties.
'These products have witnessed the history of the development of the machine, but also the embodiment of the technological strength of enterprises.However, one of the effects caused by too broad product range is the overall process of upgrading the product structure to enhance the slow, the key is difficult to highlight.' Asahi admitted frankly, the machine Not suitable for the development of large-scale industries, not only because their own conditions do not have, but also the layout of Shanghai's industrial structure determined.
For the future development of enterprises, Lu Hua told the China Industry News reporter, they will be a product of the overall sort of product platform. And user-oriented, with a focus on the automotive and processing, energy, railway equipment, do Specialized, so refined, highlighting large-scale high-precision, cylindrical grinder.
Wu Xiaojian, deputy general manager of the boarding machine, said that in the future, the machine tool manufacturing industry will have the following characteristics: smaller output, higher technical level, higher unit price of products and lower processing cost of a single part. Wu Xiaojian said: "The key to industrial competition lies in the quality of products. The key lies in quality and technology leadership." He explained that quality and reliability are well understood, that is, they must be effective, durable and practical. The impression they leave to customers is quality assurance and ease of use , No worries.And the meaning of 'leading technology' is not purely technical indicators, but also includes product reliability, environmental adaptability, safety, maintainability, controllability, economy and good user experience.
Crisis-driven innovation
Undoubtedly, innovation driving is the top priority in the process of enterprise transformation.Novification is not only the product structure, but also the soft power, such as the efficiency of enterprises and the technical reserve capacity.
The profound accumulation of technology and the continuous application of new technologies are the confidence of the leaders of the computer industry on the successful transformation of the enterprise. In 2012, the machine was the enterprise with the largest number of national science and technology major projects in the single machine tool manufacturing enterprise nationwide. In recent years, Is the successful declaration of the 'sleeve precision CNC grinding machine', 'CNC surface grinder', 'NC NC track grinding machine', 'high-precision ball screw and nut complete sets of grinding equipment', 'double-grinder NC Cut point tracking crankshaft grinder 'and other major national and municipal projects.
It is worth mentioning that, as a result of national major project 'MK8220 / SD double-track tangent NC track grinding machine' has been successfully applied to Shanghai General Motors Co., Ltd., the key components of the car engine crankshaft processing is reported It is also the first CNC grinder in China that can enter the engine production line of the main engine plant in China.
The requirements of the machine tool for automobile engine processing lines are high efficiency, high precision and high reliability. The grinding machine takes on the last key step of machining all the industrial parts - grinding, taking the great responsibility of ensuring the precision and finish of the processing. Therefore, before General Motors and the entire domestic automobile industry has been importing German made grinders to undertake this task.
'Delivered to customers' use from 4, 2016, the machine has been used on the general engine crankshaft LGE production line for more than a year and has met all of their expectations. "Ashikaga told reporters even more proud of him , The other party on the machine expressed gratitude, on the line soon, negotiate the German machine failure, timely grinding on the machine overhead, smooth and production line, to undertake and quality and quantity of the completion of a large number of grinding tasks to avoid delivery lag During the R & D period, the machine factory and General Motors are closely linked, with the assistance of General Motors, in-depth study of automotive companies, enterprise standards, processing technology and other information, so after delivery to Quick and parallel production, with the foreign machine tool to compete on the same stage, 'how scientific research ability into productive forces is our important thinking of this issue.
Different from the transformation of scientific research achievements in colleges and universities, most scientific research achievements on the machine have landed, but the bottleneck is still relatively weak industrialization promotion .Lu Hua also said that there are both environmental factors, there is not enough promotion of their own business, but also For example, some of the technical indicators are pursuing 'high, refined and special', ignoring the actual needs of customers, so in the future marketing, the results must be adjusted for the second time to cater to the market demand.
In his opinion, the company has the technical superiority. If the company wants to turn crises into danger and save the day with danger, the most important thing is the change in ideology and concept. The change from the extensive growth mode to the technical efficient growth mode in the past should not only shift the production focus to high Technical content, high value-added large-scale, special CNC machine tools, but also can make more efforts in manufacturing services. 'From the supply side, the next five years, China's service industries and high-end manufacturing, especially high-tech industries, strategic emerging The proportion of the industry will continue to improve, product added value, service quality are continuously improved.
Lu Hua said that service capability and service quality are the soft power of the enterprise and also the carrier of the enterprise's "technology leadership." Therefore, the company will try to revitalize the existing technological capabilities of the enterprise and export it as a new product in the future. , The machine's parent company Shanghai Electric Group has a large number of machine tools need maintenance, but did not set full-time technical service staff, then this is a potential market.It is reported that the current machine has been prepared to deploy the staff of various divisions to The formation of the project team forms the technical service force.
Inheritance of fine co-innovation
'Grinder market capacity is small, but essential, indispensable' Lu Hua stressed that the machine started with a grinder, high precision in the industry well-known, which is the basis for the survival of the machine on the basis of development, we must inherit and develop.
However, in the new era and in the new period, we need to pay close attention to changes in user needs, tap the pain points of their production, creatively improve the original machine tool products, innovatively integrate existing products, and implement the most simplistic production process so that for the next period of time, Our mission is to keep track of key customer needs, to provide a high level of dedicated grinder that reflects our own unique features and core technologies, and to 'focus on the combination of user needs and product sophistication' Focus on the development of the industry and its industrial chain, tap the user needs, combined with personalized configuration to meet the technical requirements of different users, service users, to achieve user value, so as to truly consolidate the market leader in the machine '.
In persistent dedication to continuous innovation and innovation, which is the fierce market competition on the inevitable requirement of the enterprise, otherwise unsustainable; and in innovation and innovation can adhere to adherence, it is determined to squeeze into the global grinder 'first-tier' enterprises Essential Quality. Indeed, the transformation is painful, the mouth is sweet, because tasted the sweetness of the transformation of the judgment criteria, it is necessary to reflect the core competencies of scientific and technological capabilities, competitiveness, profitability indicators, etc. For these, Shanghai Machine Tool Plant Co., Ltd. as early as a few years ago has already started, but still on the road.