Quality consumption boost industrial upgrading | High-end dryers to open up a new high-end blue ocean

In recent years, the high pace of urbanization and harsh environmental problems have caused urban life to face an 'escalation crisis' and 'health' has become the key word for people's quality of life in recent years. Under such circumstances, traditional household appliances Manufacturers how to layout to meet consumer health and quality of life concept? Rui Samsung Samsung Super Drying Machine (Guangzhou) Tasting, the appliance industry experts, Wu Haitao, assistant director of China Household Electrical Research Institute elaborated his point of view .

Wu Haitao believes that from the concept of quality of life conveyed point of view, this category of clothes dryer conveyed by the high-end family care concept of clothing and currently respected high-end lifestyle is highly consistent. 'High-end dryer market has ushered in the rapid development The key period, or white-market will become an important hinterland of large-scale development.

With the rapid rise of the middle class and the intensification of the integration of Chinese and Western cultures, the concept of social consumption as a whole is increasingly becoming more and more quality oriented while the new four, centered on 'new rich people, mass affluent sectors, high net worth individuals and ultra-high net worth individuals' The birth of a large wealth of people, then the high-end, subdivision of the appliance market has injected new impetus and enterprise product development and technological innovation put forward higher requirements.

High-end dryer market ushered in the critical period of eruption

Wu Haitao said that with the improvement of people's health awareness, people have begun to pay more attention to the climate such as haze, mildew and tide, and the "healthy shopping demand" due to the climate has begun to occupy a dominant position. In recent years, the severe fog and haze caused by urbanization and the greenhouse effect have caused a rare "November return to southern sky" in southern China represented by Guangzhou. This in turn has led to greater drying capacity and higher Drying efficiency, better drying effect of the high-end dryer market outbreak.

According to Aowei cloud network released the latest offline monitoring data show that the lower reaches of the Yangtze River in Jiangsu and Zhejiang as the representative of the Yangtze River due to climate reasons, the washing machine drying function began to increase demand.According to Zhongyi Data Research Center recently released market Forecast data show that in 2017 the scale of China's dryer market is expected to reach 192,000 units, an increase of 42%, retail sales will reach 680 million yuan, an increase of 81.2% .Due to offline channels force, dryer online market Growth momentum will be more rapid.

Smart and innovative ideas to achieve high-end home experience

In the increasingly popular smart home today, the 'experience' has become the key to building a smart home ecology.For the development of the dryer market, from the early hanger-type drying clothes to the subsequent drum-type drying clothes, Condensation drying technology, to the current heat cycle, low-temperature care clothing, heat pump low temperature drying technology, the dryer market is 'user experience' as the core and showed a more humane, interactive, scene-oriented high-end development path.

Wu Haitao frankly, for those who suffer from the "back to the south of the humid" users in southern China, the dryer on them undoubtedly has the meaning of customized solutions, the product features dry clothes design, user experience also has more demanding Requirements from this point of speaking, Samsung's new launch of new clothes dryer - Samsung Rui Mu • net speed dryer was undoubtedly the birth of the subversive concept of the traditional drying clothes benchmarking significance.

As the strength of the dryer community, Samsung Rui Mu • net speed dryers designed to meet the growing needs of the middle class and is committed to creating a higher quality of smart home for consumers experience through carrying heat pump low-temperature clothing Technology, excellent excellent smart dry system and other cutting-edge advantages of technology, Samsung Rui Mu • net speed to achieve a complete professional low-temperature drying effect of its innovative research and development of 9kg large drying capacity, hot air fresh technology, Functional design, but also to help consumers effectively solve the weather back to the South drying clothes, sterilization and other problems for consumers to achieve a new breakthrough in home laundry experience.

In the intelligent experience of the dryer, Samsung innovation to achieve a remote monitoring system through SMART HOME APP, consumers can be smart phones and dryers through the Internet to achieve 'over baking protection' The monitoring function automatically pauses when the desired dryness of the garment is reached and has the 'best dry' experience anytime, anywhere.

With the white electric industry into the critical period of upgrading the industrial structure, can create a more high-end, more intelligent home lifestyle has also gradually become a measure of appliance manufacturers R & D strength of the 'new standard.' From Samsung New Clothes dryer Of the market and its layout for high-end smart home ecology, we may be able to pry out: accurate insight into consumer demand, innovation and research and development advantages, continue to break through the bottleneck of technology is the appliance industry occupy the industry outlet, an important solution to the transformation and upgrading.