Since last year's worship, ofo took fire to share a bicycle, the shared economy has become a consistent outlet this year. Share umbrellas, shared sleep bureaus and other projects one after another for an instant. And regardless of the market share of these products are not fly, anyway , Even forcibly rub hot spots can bring exposure.
Home sharing rental, in the end how to play?
Since the beginning of this year, the state has introduced policies in a row and set up a multi-pronged housing system that aims to meet the multi-level housing needs of the people. In July this year, 9 ministries and commissions such as the Ministry of Housing and Urban-rural Affairs jointly issued the " City to speed up the development of housing leasing market notice "in the country to speed up the construction of rental housing. 'Buy rent change' the wind is flourishing, a new rental era will come.
Based on this market environment, and now, the home industry is not stand idly by, sharing furniture, home appliances sharpening knife into the public horizons.
5.6 yuan / day, rental sofa, coffee table, dinette, wardrobe, bed, mattress and other six sets, enough to meet the needs of a bedroom furniture configuration. In case of lease expiration, product maintenance and furniture handling and other issues , More personal home maintenance and removal. Save money and peace of mind, which is to enjoy the rent at home to provide 'shared furniture'.
In addition to the main standard package service, the current platform also has a minimalist style of young people like a series of furniture, home appliances rental, all through the rent-at home furniture rental appliances, in material, color, feel, environmental protection, etc. have been In addition, the platform also introduces a credit system, access to sesame credit and sesame loans back, credit points in 650 points or more users can enjoy the deposit-free service . By WeChat order a single user, rent a home will be 72 hours to send furniture installation, and after the lease expires, once the customer no longer needs all or part of the furniture, the home will be responsible for renting these will come home these Furniture shipped away, for three consecutive years to reach the user lease, the furniture is presented to the platform users, no longer continue to charge rent.
On the line in September 2017, 'rent-a-profile home' defines itself as a shared furniture appliance rental service provider. In terms of market expansion, 'rent-a-profile home' Rent - long and short rent apartments & real estate companies - users) model, the future will gather a certain amount of customer traffic in the future will be fully open B2C (enjoy rent - user) mode and spread to the country.
Compared to furniture purchases, shared furniture, monthly payment model can indeed save companies a lot of capital costs and operating costs, a variety of products are also equipped to meet the diversity of tenants to facilitate the layout of life scenes, recently, Elephant Apartment, 8090 Apartment, Starbucks apartments, etc., more than 50 short-term rental apartment platform to enjoy a strategic partnership with the rent-sharing home, hand in hand to share home-sharing model, directly to the rental users to provide furniture, appliance rental services.
Shared home rental industry pain points
According to the "Chain Market Research Report" released by Chain Home Research Institute, the proportion of the population in the country that is solving the housing problem through leasing houses accounts for 12% of the total population. In the first-tier cities, the proportion reaches 30%, and in the future this proportion will exceed 50%.
It is worth noting that in the face of this trillion blue ocean apartment with long-term rental, starting from last year, a number of housing enterprises, including Vanke, Longhu, Sunshine City, Greentown and Poly, have taken the lead in the new round of competition. Different forms involved in the layout.
In the rented population, due to various reasons, the rented room, rent cycle within two years of about 80%, more than two years accounted for 20% .This situation will inevitably lead to many families do not want to rent their own house In the purchase of good quality furniture, because the furniture is larger, for the house is not easy to carry; the other hand, with the improvement of living standards, especially the new generation of young people are generally higher on the quality of life, the landlord left Down the old furniture can not meet the demand of shabby, if you choose to buy their own furniture to 50 square meters of apartment calculation, with new furniture, home appliances costs about 10,000 yuan, the purchase of second-hand furniture, logistics costs nearly 5,000 yuan.
For now, the sharing of furniture rental mode and price is very suitable for the landlord, tenant groups, with the Internet platform rental, greatly reducing the one-time purchase costs, and convenient, low threshold of leasing, flexible lease characteristics for the pursuit The quality of life urban renters provide a solution.
However, the shared furniture industry also faces many challenges. Furniture rental starts monthly, rent is paid monthly, cash flow returns slowly, profitability is lengthened, and furniture belongs to low-frequency durable consumer goods. The procurement cost is high and the circulation rate is low, which is easy to occur A certain amount of inventory, of which the depreciation rate is difficult to assess, but also faced with renovation, logistics and other high costs.
The nature of shared economy or the rental economy
Furniture leasing as a renewable resource has become a global green industry, and in the United States, home leasing has become a norm. Usually, when many employees work in different cities, the furniture is leased out and the home leasing has become An important part of the service industry and its contribution to GDP has exceeded 5%; in Japan, the lack of natural resources in the country, attach great importance to the reuse of resources, and furniture manufacturing as a resource-intensive industries, the furniture and then Recycling is more valued and home leasing has been integrated into everyday life; while in the UK, furniture leasing has been promoted to a national strategic focus.
For domestic shared furniture also have the industry insiders believe that the so-called shared furniture is a name to share, leased to real pseudo-shared ecology, is essentially using the Internet as a new lease to facilitate the entry of products.Industry insiders believe that , If there is no solid share of shared furniture profit model, taking advantage of this stock market quickly spread out, 'come fast, go faster.'
It is understood that the United States has leased furniture 44 billion US dollars market, while China's home market size of nearly 1 trillion yuan, but before the rental market is almost zero, in my opinion, the essence of the domestic home rental in the end is to share the economy Or leasing economy, we can for the time being to avoid talking about, first of all, as the first batch of domestic furniture leasing ask the road march, we should be tolerant of investment leasing attitude, and secondly, as a new member of the shared economy, we should also put the most Good wishes to enjoy the rent, placed in China's business.