As of 12:00 on November 12 this year, Jingdong Double 11 created a total of 127.1 billion sales from November 1 to November 11 of the new record, of which mobile users accounted for 89% of sales also on November 11 21 When breaking the 618 total 18 days this year, the total order.
According to the statistics, the top five categories of order quantity of Jingdong platform are mobile phones, flat-panel TVs, air conditioners, notebook computers, washing machines, etc. From the three lists of mobile phones, computers and digital devices, we will find people's perception of consumption Has quietly changed, from the pursuit of cost-effective to boutique, to further illustrate the people's demand for 3C products are not satisfied with 'enough', but also with 'cool.'
In the double 11 day, the mobile phone racing stand out Jedi counterattack drama in the last 5 minutes, has been ranked second glory suddenly force, surpassing Apple to grab the first list, and this even includes 618, double 11 Chinese brands outnumbered Apple for the first time.
Well-known market research firm GfK released a report after double 11, Jingdong 3C with more than 50% market share continued to sit tight 3C category online retail top spot. From IDC data show that during the double 11 Jingdong notebook sales in the country The proportion of e-commerce channels was as high as 87.9%, and the proportion of branded desktop computers was as high as 94.7%. Out of the total sales of e-commerce channels in the mobile phone retail market, Jingdong ranked first with 73.1% of the total sales volume and 10 online units sold Nearly 8 of the handsets come from Jingdong; Jingdong has occupied a market share of nearly 70% in the retail market of tablet computers and smart watch bracelets, and is also in a leading position.
From the above data we can see the advantages of Jingdong in the field of 3C, more and more people are not buying the phone to ask the people around or to 3C stores waiting to be fooled, directly in Jingdong choose their own purchase price, the need Function, Jingdong we will filter out the most suitable one before the people buy a mobile phone is the thousand machine is the main market share, after all, the flagship machine is the minority choice.
However, by this Jingdong double 11 mobile phone list point of view, the importance of thousands of machines have been greatly degraded, the price of 360 phones characterized by a more position in the rankings, in addition to the Apple iPhone a ride, the glory, Millet two brands of mobile phones in 1500-2500 this market has a large share.
In addition to mobile phones, the purchase of computers is also one of the most easily fooled products online channels, compared to mobile phones, notebook models more complex, a little careless will fall pit.Jingdong advantage of purchasing suddenly come up, double ten A carnival lying on the horizon, Lenovo notebook / games / desktops and other products, and continue to create and refresh the sales record. Lenovo double eleven 24 hours the whole network sales break 1.8 billion; 11.1 ~ 11 days, 11 days the whole network Not only that, in the Jingdong brand rankings, Lenovo notebook 11-day cumulative sales dominate the entire network, worthy of the title of PC makers!
In the substantial growth of e-commerce channels in the process of overall, Jingdong platform come out on top, with far superior to the absolute superiority of other e-commerce led the growth of e-commerce channels.From the report data, notebook sales in the first half of 2017 e-commerce channels accounted for the national notebook 49.8% of the retail market, an increase of 28.6% over the same period of the previous year. Among them, JDO's POP + business accounted for 73.8% of the total e-commerce channels, and its strength led the online sales.
In addition Jingdong brand desktop sales in the share of e-commerce channel share is as high as 93.6%, which is bound to increase Jingdong in PC makers and the entire market the right to speak, which also reflects the products, Lenovo, Dell and other major brands Manufacturers, 'Jingdong customized models' compared to the market version of the public version, the configuration will be higher, the price also have some discount, which is very affordable for the user one thing, from the data point of view, people on the computer This bulky product line under the direction of the trend to buy online obviously, it seems Jingdong slogan replaced 'buy computer Jingdong' more appropriate.
Double XI is already an all-round competitive event, facing more and more discerning consumers, the development of e-commerce has a long way to go. In the future, how to maintain rapid growth in a relatively stable market structure and how to provide a wider range of users The best quality service will be Jingdong 3C to continue its efforts.
Hu Shengli said the finale appearance, Jingdong 3C text brigade did not just double 11 as a big boost, but through this year's dual 11 to build a multilateral win-win platform he quoted a poem 'to see Wanshan popular, storied Diffuse; diffuse Jiangbi Bai, Baigezhengliu. Eagle hit the sky, fish Xiang shallow, all kinds of frost-free competition. 'To describe the various vendors in Jingdong platform common development environment.
As of 12:00 on November 12 this year, Jingdong Double 11 created a total of 127.1 billion sales from November 1 to November 11 of the new record, of which mobile users accounted for 89% of sales also on November 11 21 When breaking the 618 total 18 days this year, the total order.
According to the statistics, the top five categories of order quantity of Jingdong platform are mobile phones, flat-panel TVs, air conditioners, notebook computers, washing machines, etc. From the three lists of mobile phones, computers and digital devices, we will find people's perception of consumption Has quietly changed, from the pursuit of cost-effective to boutique, to further illustrate the people's demand for 3C products are not satisfied with 'enough', but also with 'cool.'
In the double 11 day, the mobile phone racing stand out Jedi counterattack drama in the last 5 minutes, has been ranked second glory suddenly force, surpassing Apple to grab the first list, and this even includes 618, double 11 Chinese brands outnumbered Apple for the first time.
Well-known market research firm GfK released a report after double 11, Jingdong 3C with more than 50% market share continued to sit tight 3C category online retail top spot. From IDC data show that during the double 11 Jingdong notebook sales in the country The proportion of e-commerce channels was as high as 87.9%, and the proportion of branded desktop computers was as high as 94.7%. Out of the total sales of e-commerce channels in the mobile phone retail market, Jingdong ranked first with 73.1% of the total sales volume and 10 online units sold Nearly 8 of the handsets come from Jingdong; Jingdong has occupied a market share of nearly 70% in the retail market of tablet computers and smart watch bracelets, and is also in a leading position.
From the above data we can see the advantages of Jingdong in the field of 3C, more and more people are not buying the phone to ask the people around or to 3C stores waiting to be fooled, directly in Jingdong choose their own purchase price, the need Function, Jingdong we will filter out the most suitable one before the people buy a mobile phone is the thousand machine is the main market share, after all, the flagship machine is the minority choice.
However, by this Jingdong double 11 mobile phone list point of view, the importance of thousands of machines have been greatly degraded, the price of 360 phones characterized by a more position in the rankings, in addition to the Apple iPhone a ride, the glory, Millet two brands of mobile phones in 1500-2500 this market has a large share.
In addition to mobile phones, the purchase of computers is also one of the most easily fooled products online channels, compared to mobile phones, notebook models more complex, a little careless will fall pit.Jingdong advantage of purchasing suddenly come up, double ten A carnival lying on the horizon, Lenovo notebook / games / desktops and other products, and continue to create and refresh the sales record. Lenovo double eleven 24 hours the whole network sales break 1.8 billion; 11.1 ~ 11 days, 11 days the whole network Not only that, in the Jingdong brand rankings, Lenovo notebook 11-day cumulative sales dominate the entire network, worthy of the title of PC makers!
In the substantial growth of e-commerce channels in the process of overall, Jingdong platform come out on top, with far superior to the absolute superiority of other e-commerce led the growth of e-commerce channels.From the report data, notebook sales in the first half of 2017 e-commerce channels accounted for the national notebook 49.8% of the retail market, an increase of 28.6% over the same period of the previous year. Among them, JDO's POP + business accounted for 73.8% of the total e-commerce channels, and its strength led the online sales.
In addition Jingdong brand desktop sales in the share of e-commerce channel share is as high as 93.6%, which is bound to increase Jingdong in PC makers and the entire market the right to speak, which also reflects the products, Lenovo, Dell and other major brands Manufacturers, 'Jingdong customized models' compared to the market version of the public version, the configuration will be higher, the price also have some discount, which is very affordable for the user one thing, from the data point of view, people on the computer This bulky product line under the direction of the trend to buy online obviously, it seems Jingdong slogan replaced 'buy computer Jingdong' more appropriate.
Double XI is already an all-round competitive event, facing more and more discerning consumers, the development of e-commerce has a long way to go. In the future, how to maintain rapid growth in a relatively stable market structure and how to provide a wider range of users The best quality service will be Jingdong 3C to continue its efforts.
Hu Shengli said the finale appearance, Jingdong 3C text brigade did not just double 11 as a big boost, but through this year's dual 11 to build a multilateral win-win platform he quoted a poem 'to see Wanshan popular, storied Diffuse; diffuse Jiangbi Bai, Baigezhengliu. Eagle hit the sky, fish Xiang shallow, all kinds of frost-free competition. 'To describe the various vendors in Jingdong platform common development environment.
