According to market research firm Counterpoint statistics show that in the third quarter of 2017, Xiaomi successfully ranked fifth in Russia's smart phone brand.
'Millet sales rose 325% from a year earlier, making it the smart phone brand with the fastest-growing sales in Russia online and offline,' said Tarun Pathak, associate director of research at Counterpoint.
In the third quarter of 2017, Russia's smartphone market grew 7% YoY and increased 38% MoM.
In the third quarter, the mainstream retailers set off discounts due to the increased advertising efforts of Chinese mobile phone brands. Coupled with the growth of consumption brought by students returning to school in the new academic year, the sales in the Russian mobile phone market started to surge rapidly Growth, "said Minakshi Sharma, an associate researcher at Counterpoint.
In Russia, sales of smartphones, which make up online sales, increased from 12% a year ago to 15%. In the third quarter, millet and Apple became online salespersons.
In the third quarter, Apple's sales reached a new record, up 56% from the same period last year, thanks in large part to the price-cutting promotions it had made on the older iPhones before the new iPhone was introduced, 'Pasako said.
In the third quarter, Samsung was the leader in the entire mobile phone market and smart phone market in Russia, with market share of 20% and 29% respectively.
In the Russian smartphone market, global brands account for about 58% of the total, with Chinese handset brands accounting for 32% of the total. Xiaomi (325%), Bright & Quick (177%) and Huawei (140%) are China's fastest- Mobile phone brands.
Sales of Russian native smartphone brands such as Tele2 and Prestigio rose 61% and 54% respectively.