Foreign medical institutions into the Chinese market

Medical network November 21 hearing 'Lung cancer incidence in China is very high, some people with better financial strength want to introduce us to the United States hospital to see a doctor, but I told them that it is entirely possible to get the appropriate treatment in China and do not have to go to the United States "There are many good treatment options in China." Sigal Atzmon, Medix's CEO, recently said in an interview with 21st Century Business Herald: 'They need to find the tools and methods to make the most informed medical decisions.'

With the advent of cross-border medical treatment, overseas medical treatment has gradually become an option for Chinese to seek medical treatment of high quality with economic strength. There are also more and more service agencies such as Shengnuo One, Magnolia Ark and Mei Jia Overseas Medical; meanwhile, More and more foreign medical and regulatory agencies have come to see the Chinese market with their large resources of patients.

This is due to China and developed countries in the diagnosis, treatment, drug As well as the accumulation of wealth among the affluent Chinese families, which can not meet the needs of some patients, especially the major diseases such as cancer, heart, nervous system and hepatitis C

The US consultancy TransparencyMarketResearch report predicts that by 2019 the global healthcare travel market will rise from the current $ 10 billion to $ 30 billion and the global healthcare tourism industry will maintain a CAGR of 17.9% from 2013 to 2019.

Foreign medical institutions have gradually deepened their participation in the Chinese market. One of the new cross-border medical models is that overseas medical institutions cooperate with local private medical institutions, insurance companies and medical doctors to develop new models such as establishing hospitals and managing patients so that doctors and patients Resources.

Recently, Jiahui International Hospital multi-disciplinary clinic platform was launched in Shanghai, while Shanghai Jiahui International Hospital officially opened after eight years of preparatory work. The hospital is located in Caohejing Hi-tech Zone in Xuhui District, covering an area of ​​3.2 hectares with 500 approved beds.

The hospital was initiated by the U.S. heart specialist Hu Yingzhou. At the 2011 Sino-US Economic and Trade Cooperation Forum, the hospital and the Massachusetts General Hospital affiliated to Harvard Medical School reached a long-term strategic cooperation covering overall hospital planning, operation and management, healthcare training and clinical research. Jointly listed at the same time, the hospital also with Shanghai Renji Hospital, Xinhua Hospital and other domestic top three hospitals.

Jiahui Medical was established in 2009 as a Sino-foreign joint venture model, with the exception of the hospital, there are currently "Jiahui clinics." In the Jiahui Medical and Mass General Hospital signed a strategic cooperation agreement, Massachusetts General Hospital Dean PeterSlavin The 21st Century Business Herald told reporters that cooperation with the Chia-Hui cooperation is its first landing cooperation project in China and is the largest overseas cooperation project outside the United States. Based on the cooperation of the past six years, "We are in the medical health Areas have very similar visions and goals and will work together in the area of ​​nursing and cancer treatment in the future. '

In the 21st Century Business Herald, GeFeng, chief executive officer of GEG Medical, said: '90% of overseas Chinese medical institutions are related to cancer, but the problems are very big, such as the process is chaotic and there is no standard Cases, the quality of translation is also a problem, surgery, case reports are not etc .. After all, the agency is not a medical institution, can only do the material collection and organization.And Jiahui is a medical institution, the entire process of patient diagnosis and treatment.

'Good will not only locate high-income groups, which we can see from the pricing.' Ge Feng introduction, Jiahui in the commercial insurance management system rating as 'expensive hospital', pricing reference to commercial health insurance mechanism, reported Relevant departments to approve the approval of the formulation, outpatient fees, medical expenses, etc., Jiahui pricing and the three special needs are basically the same. 'To general out-patient, for example, depending on the complexity of the consultation fee, concentrated in 300, 500, 800 yuan Stalls, standards of medical service processes are in line with the Massachusetts General Hospital, in line with international standards.

In addition to working with local private medical institutions, foreign medical service agencies also aim at the large cake of doctor-patient resources.

Founded in 2006, Medix is ​​a global healthcare provider with regional headquarters in London, Hong Kong and Tel Aviv. With more than 2 million members from 90 countries, Medix provides individual case management for proper diagnosis and better treatment ; Prevention services; healthcare management services to avoid misuse or abuse of medical procedures; and e-health services in partnership with the Medix Ventures Venture Capital Fund.

Medix does not directly target customers for the general public. Its business model is to work with large insurance companies, banks, credit cards and other financial institutions.

'In the future, we also work with large insurers in mainland China to provide commercial insurance services to our patients, and our clients have direct access to Medix services through the purchase of commercial insurance. To enter the market in B2C mode, Efficient. "SigalAtzmon told 21st Century Business Herald that Medix is ​​using the B2B model to reach end-customers as more and more Chinese buy health insurance and life insurance.

At present, Medix's major clients come from Europe and the United States, but in the past three years, Asia contributed more than 35% of the business, a large proportion of which came from mainland China.

In addition to the huge patient resources, policy promotion and domestic enterprise "The challenge in the future is access to medical and medical information, and the Chinese healthcare system lacks a long-term, large-scale infrastructure support." However, SigalAtzmon believes that opportunities in the Chinese market outweigh the challenges, and that " The U.S. medical system faces many problems as well, and in some ways, the inherent problems inherited are hard to solve. The problems facing China are even more light -headed for us. "

Organizations that want to seize the Chinese market and resources for doctors and patients have taken a variety of models and Medix prefers to keep the patients home and work with local teams to work with local doctors to save time and money for patients, From the point of view, it is more in line with the demand for charge control.

Some American big hospital , Large medical institutions have entered China and established many joint ventures or offices in China to obtain more patients from China that can be sent to the United States.But Medix is ​​the opposite, try not to "export" patients to seek medical treatment abroad, But introduce global expertise and capabilities into China. "SigalAtzmon explained that some well-known US medical brands often have the highest profit margins, so they want to tap into the Chinese market to further profit margins, 'provide second consultation in the Chinese market for Chinese patients More treatment options, send them to the United States for treatment.