Continental Technology Group is redefining the shopping experience with a physical store. Consumers can now go to the physical store to buy high-grade fresh food, Alibaba's box Ma Xian Health has 20 stores. In the case of horses, customers can directly take the fresh food purchased, choose to deliver to the mansion, or ask the staff to eat after the scene to enjoy. Global E-commerce companies and retailers are promoting the integration of online shopping and physical stores, according to the FT. In this trend, Alibaba bought a number of physical stores, Amazon, the purchase of $13.75 billion to buy Whole Foods supermarket (Whole Foods Market); Traditional retailers such as Wal-Mart have also expanded their online-shopping services, and internet giants such as Google have joined the fray. Box Horse Supermarkets use a variety of new technologies, including customers can pay through the self-service scanning cash registers, but also use mobile phones to scan the shelves of products, without having to put the goods in the shopping cart. Finally, all the goods in the virtual shopping cart can be paid through mobile phone in the cashier area, and the box horse will send the goods to the customers ' home. Alibaba wants to take the initiative in what it calls the new retail sector. Alibaba began buying physical stores from 2014, initially using online and offline hybrid mode as a cargo warehouse and cross data analysis. For example, online selling goods can be placed in a more conspicuous place in a physical store. Alibaba also tries to operate flash shops and other stores that let shoppers try electronic products, clothing and cosmetics. Clothing and cosmetics can be tested in a special mirror. In a Shanghai Clinique (clinique) Flash shop, customers can choose lipstick color on the screen, and the mirror will show the appearance of lipstick. The company is now focusing on fresh food. Market research and adjustment organization IDG estimates that 2017 fresh food sales will reach 1.3 trillion U.S. dollars, including online sales accounted for only $number. Electricity merchants accounted for 18% of the mainland's retail sales. Matthew Crabbe, a consultant Mintel analyst, said the initial focus on mainland online retailing was home appliances and apparel, and recently turned to fresh food. Goldman Sachs analysts said the low threshold and high logistics costs were not good for the companies because of the traditional pop and market-oriented markets. The business model for offline (O2O) is still highly dependent on subsidies. But Alibaba's 20-box horse stores offer upscale food and beverages from around the world, with live seafood from the United States, Australia and Japan. Customers who live within 3 kilometers of the retail store will be able to buy the goods within half an hour. Operating outside the sale, tourism, beauty, ticketing and other network services, the United States Group also entered the physical store, in Beijing set up 1 pilot stores. Chen Shaohui, a senior vice president of Enterprise Development, said the model was a new way of doing business. The company wants to test the purely online shop, the basic goal is still for the line and offline bypass. Jingdong is stepping up cooperation with Wal-Mart to promote promotional activities in physical stores and networks. Jingdong to enter the field of physical stores, to join the direct Camp form, plans to open in 2017 before the end of 300 3C product experience Shop, the next 5 years to open 1 million Beijing-east convenience stores, but also open the unmanned convenience store.
