At present, Matsushita Electric Industrial Co., Ltd. is responsible for the research and development of clamshell mobile phones. The mobile phone will be equipped with a 2-inch front and rear LCD panel, retaining only the most basic call and text messaging capabilities. Egypt, South Africa, Nigeria, Kenya and the Middle East countries.
According to consulting firm IDC recently released data
In the first half of this year, Chinese handset maker Transsion Holdings, which sold more than 50 million handsets in Africa, including 11 million smartphones, surpassed Samsung as the largest smartphone seller in Africa.
In the face of audio-visual, Samsung and other competitors have already entered the African market, Panasonic main low-cost strategy.Autophobia retail sales in Africa, the retail price of 100 dollars, while the price of Panasonic phones only 1500-2000 yen (About 87-116 yuan.) In the view of Matsushita, although smart phones are the trend, but due to poor infrastructure such as high-speed communications networks in African countries, only provide the most basic services, low-cost functional machine still has the market.
The ultimate purpose of selling low-cost function machine is: through the mobile phone to expand the brand awareness of Panasonic appliances, in a country with 900 million people in Africa, the huge potential for growth in the home appliance market.
Matsushita in recent years, frequent moves in the African market, has in August 2015, August 2017 commissioned local businesses in Nigeria and Egypt, Panasonic LCD TV and air conditioning; in order to expand sales, Panasonic also in April 2016 in South Africa to establish a home appliance sales Company, while India became the rear base for Matsushita into the African market, and the Indian factory will expand its exports of home appliances to Africa.
At present, 55% of Matsushita Group's sales come from overseas markets and they hope to increase this proportion to 60% by 2020. The less competitive African market is quite important to Matsushita, but in Africa, Matsushita still can not get around Samsung and a public competition among Chinese home appliance enterprises.
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