Apple is the world's most profitable handset maker, Apple once won 100 percent of the mobile industry profits, all the opponents into a loss or breakeven.But according to foreign media latest news, the situation is changing, Samsung Electronics and Huawei's profit ratio has risen to 30% of the total profit of the industry.
Earlier, according to financial institutions, Apple recorded a market share of just over 10% in the global smartphone market in the third quarter of 2016, but the company gained more than 100% profit (other manufacturers lost more than 100%). It should be pointed out that, pointed out that in the third quarter, Samsung introduced the flagship mobile phone Note 7, resulting in a battery of spontaneous combustion, Samsung announced the recall of products, has caused its own 5.3 billion U.S. dollars in economic losses.
According to the Forbes Web site, according to Michael Walkley, an analyst at Canaccord Genuity, a financial company, Apple's share of global handset profits has been reduced to 72% in the third quarter of this year, no longer in dominance, But still ahead of 24% of Samsung Electronics.
According to the analyst, Apple made 50% of sales in the smartphone industry last year, but profits accounted for 83% of the total.
In the first three quarters of this year, Apple's profit accounted for 84%, 68%, and 72% respectively, and Apple's smartphone sales accounted for 51%, 38% and 42% respectively.
It is not difficult to see that Apple's mobile phone market, the proportion of profits and revenues have declined.
Meanwhile, Apple's veteran Samsung Electronics has seen a clear rebound in both profits and revenue.
Samsung accounted for 16% of profits and 27% of mobile revenue in 2015. Last year, the two ratios were 18% and 29% respectively.
For the first three quarters of this year, Samsung Electronics accounted for 15%, 25% and 24% of the profits, respectively, and accounted for 29%, 37% and 35% of the sales revenue respectively.
Huawei is the only profitable first-line handset manufacturer, and Huawei's profit ratio is moving from zero to higher level.
In 2014, Huawei's mobile phone revenue accounted for 4% of the entire industry and its profit accounted for 0. Last year, its revenue share increased to 9% and its profit share climbed to 5%.
In the first three quarters of this year, the profit of Huawei handsets accounted for 5%, 8% and 7% respectively, with sales revenue accounting for 10%, 15% and 12% respectively.
Due to the reasons for the disclosure of data, OPPO, vivo and other Chinese mobile phone manufacturers profitability and sales revenue data is unknown.
Overall, the share of Apple, Samsung and Huawei is approaching 7: 2: 1 in terms of the profitability of the global smartphones, and Apple is in a downward trend.
According to the statistics released by the IDC, the market research consultancy in the United States, Apple's market share in the global smartphone market was 12.5% in the third quarter and 22.3% and 10.5% respectively for Samsung Electronics and Huawei.
Obviously, relying on 12.5% share of sales gained 72% of the profits, Apple's mobile phone profit margins are still far ahead in the industry.
However, the profit and market share is a contradiction. Excessive profits and prices, has affected the market share of Apple's mobile phone.In the past few years, Apple's iOS market share in the world has been shrinking, has now dropped to 15% or so.Android system developed by Google (microblogging) accounted for 85% of the dominance.
Consumers in developing markets such as India and Africa favor Android phones that are cost-effective. The price of Apple mobile phones is simply an astronomical figure for them, further driving down the share of iOS.
It is worth mentioning that under the control of Cook, Apple's product strategy began to change, including the introduction of new products, Apple still retains a large number of models of old phones, and lower prices, such as the third quarter of this year, iPhone 7 old After the mobile phone price cuts to 550 dollars, appeared in many countries the sales surpasses iPhone 8 the unusual phenomenon.
According to an agency's market report, in Russia, cheap old models, such as the iPhone 6 and iPhone SE, are among the best-selling Apple products, and in India the older models such as the iPhone 5S gained a great deal last year after a discount Sales.
Obviously, the hot sales of old-fashioned handsets continued to drive down the sales revenue and profits of the Apple handsets.
In addition, according to institutional dismantling analysis, Apple's new handset this year, iPhone X, gross margin and iPhone 8 is basically the same, up to two-thirds.This phone affects Apple's industry share of profits, depends on the fourth quarter foundry Supply and sales volume how.