2017 Global PC DIY market scale continued to shrink, fortunately the demand for electricity and mining boom outbreak of the increase, some of the overall performance of the card industry is still able to keep flat, and to Asus, MSI Performance is the most robust. It is understood that Asus not only stabilize the brand host Board (MB) year-round city accounted for and profit leading position, drawing card shipments since July also obvious volume, October in the mainland shipments are obviously growing, to repel the second largest market. Looking ahead to 2018, the market expected, despite the overall board card market reduction, however, Asus benefited from the competitive brand strength, coupled with the continued looting of rival market, board card shipments and profit leadership is still difficult to shake. Since April 2017, the price of virtual currencies, such as the Bitcoin, the ether (ether) and the Wright coins, has soared, global big mining boom, driving the decline of the host board and graphics card product shipments trend, especially in the mining hardware configuration of the most important graphics card, more serious shortage and price rise, push up nvidia, Ultra Micro (AMD) with all NVIDIA, Ultra Micro (AMD) Camp graphics card industry to write a new record of profit, among the most active in the purchase of MSI, Gigabyte and the mainland seven rainbow and other performance rose to record highs. And the drawing card city occupies the leading Asus first attitude is more conservative, so that many years of the city's leading position in the challenge of MSI, the end of the goods from July onwards, the 3rd quarter of a big profit performance, in addition to push up shipments greatly increased, also significantly slowing ASUS group 3rd quarter profit decline. Market expectations, despite the decline in the mining boom, the impact of the shipment is enormous, however, Asustek still has another strong point, that is, Rog in the high-level electric Competition Board card battlefield has powerful brand strength, average price (ASP) and Maori, 4th season brand graphics card performance can still slightly grow in the same period of 2016, Asus shipped on the mainland in October to pay off the trend of growth, to repel the second largest market. With the mining peak has been over, the 2018 electricity competition again become the main battlefield, ASUS brand graphics card is expected to continue to keep shipping and profit leading position. Another in the brand motherboard, by the mainland and other global DIY channel demand fell more than expected, such as shocks, combined with a limited mining demand, the main board of 2017 years of shipments are declining or barely force to keep flat, the market is generally expected to be unable to get rid of the loss of two, three-wire factory, by the demand for further reduction and the enemy of the first line of large-scale manufacturers Rob food market , 2018 fear will fade out of the market. It is worth mentioning that, although the global brand motherboard market shrinkage situation exceeded expectations, ASUS own shipments performance also fell in sync, but the benefit of average selling price pull up success, profit performance is passable, now in addition to South Korea, India, has stabilized the global regional market occupies the leading, maintain a certain economic scale, It is estimated that the gap between 2017 and gigabyte shipments has been opened up to about 4 million tablets, and will continue to expand. Looking ahead to 2018, the market expects that the main board will no longer benefit from the mining boom, 2018 would be more than the competitive brand strength, with the biggest rival gigabyte decline, and the global market for the third MSI Gap still maintain 10 million tablets, ASUS in the motherboard industry giant lion status more difficult to shake.
