In recent years, with the continuous improvement of the manufacturing influence in China, more and more domestic brands have made great efforts overseas and laid the international market. As Hisense, a global leader in development, Hisense has risen in the global market with outstanding performance in the market. Especially this year, Hisense washing machine maintained a steady growth momentum in the Spanish market to October 2017 year-on-year sales growth of 37%, higher than the industry average, setting a domestic brand sales success, consolidate the Hisense washing machine in the Spanish market The solid position!
Hisense washing machine market share rising, thanks to Hisense's unrelenting persistence of high-end strategy.Focus on high-end products and core channels to enhance the brand image and the market average, in line with the market perfect from low to high-end transformation, and constantly open up the chain Channels, from smaller stores gradually into a big chain in the product, insist on high-end strategy to large-volume, multi-category products for the fist, and gradually establish a market in the industry to respond quickly, the product of advanced aesthetic, quality, reliable, cost-effective High good reputation, the brand image of the formation of Rally.
Hisense washing machine has entered the Spanish company since 2013, Hisense washing machine has become synonymous with high-end brand in Spain to force pressure on the washing machine brand. Hisense washing machine relevant person in charge, Hisense washing machine has a major chain with Spain's electrical channels - Carrefour reached an important Strategic cooperation to accelerate the advancement of the brand strategy of home appliances market in Spain, up 10kg continue to expand high-end product lineup, down 8kg product sales, after a series of measures to obtain a good sales response.And through the depth of cooperation with Carrefour, Hisense washing machine will From simple product providers, to enhance the combination of the Spanish market and consumer demand, create tailored products for the Spanish market.
In recent years, Hisense washing machine is to accelerate the layout of overseas markets, export sales continued to maintain rapid growth, with footprints all over Spain, Italy, Germany, Britain, France and other countries. Since Hisense Since the establishment of a high-end and international development strategy, on the one hand, Hisense has expanded its brand influence by sponsoring internationally renowned events such as the European Cup and the Australian Open. On the other hand, Hisense has continuously strengthened its capabilities and won recognition from overseas consumers with innovative technologies. With the continuous improvement of customized strategy, I believe the future Hisense washing machine will also seek a broader international market.
