Nov. 10, 'zero move heart' Sakura snow kitchen and electrical 2017 new conference was held in Chongqing Grand Metropark Hotel Grand. 3 new grand release, representing Sakura snow brand in Chongqing's second rise, as a As an opportunity to declare the market will usher in a new revolution in Chongqing.I believe that in the new partner - Chongqing Yi-day Trading Company efficient team operation, cherry snow sales officers in the efforts and cooperation, by 2020, Sakura kitchen and electricity at Chongqing market Will achieve retail breakthrough 1 billion goal.
This conference was the first large-scale conference jointly held by Sakura Group and its new partners and the first strategic meeting for Chongqing market to embark on a new journey with milestone significance. Chairman Li Rongkun, Vice President and General Manager of Marketing Chen Ying Of the common presence, reflects the cherry snow group attaches great importance to the Chongqing market and support.In addition, the leadership of the conference also attended Chongqing Baoyu Heng Intelligent Electronics Co., Ltd. Yang Xiao, Chongqing Yizhutian Business Co., Ltd. Corporate Governance Min right General Manager Tan Meilong, Executive Director Qin Jie, Sakura Snow Group Vice Minister of Marketing Guo Li, Chongqing Regional Sales Director Zhang Wenzhi, the General Assembly also solemnly invited industry representatives and important media in Chongqing to witness Sakura snow double zero technology debut.
As a typical terminal model market of Sakura snow kitchen and electric appliance, Chongqing is dominated by KA stores in the whole country and KA stores in local areas, and relies on KA and specialty stores to drive the development of the entire area. After years of effort and precipitation, Kitchen KA in the local sales of the scale has also become the industry's top five, a well-known local brands. Sakura kitchen and electrical carrying dual zero-year annual heavyweight new products in Chongqing this initiative, not only on behalf of cherry snow brand in Chongqing market Will usher in new opportunities, but also fully demonstrated the zero-zero smoke stoves and zero-water-fired gas water heaters to bring the ultimate experience to users, highlighting the zero-zero technology is about to promote the upgrading of the appliance market in Chongqing quality.
Shining double zero technology
Sakura Kitchen assembled the latest dual-zero technology products, to users a comprehensive solution to the problem of hot water and kitchen fumes bathroom, but also for users to create a more stylish, smart and safe home environment.
Zero zero new products in the "zero fumes" intelligent frequency conversion music smoke machine in addition to using the first DC inverter technology as a powerplant, instantaneous suction blast volume up to 23m3 / min, auxiliary smokesticks linkage technology and intelligent temperature sensing technology , The greater the suction), so hood more use and intelligent, in addition to entertainment applications, an increase of 7-inch TFT LCD screen and surround sound, touch screen you can easily start the smart kitchen life: the realization of intelligent video Entertainment Move Multimedia Into Your Kitchen, Thousands of Recipes Read The Easy Control Of The Gourmet, Connect The App And Get A Glimpse Of Kitchen Cooking Over The Distance. Add Laser Dust Air Sensors For Perfect Monitoring Of Air Quality, Haze Prevention, And People A fresh kitchen.
In the past, people are always inevitably bathing the first 20-30 seconds to put cold water, not only time-consuming, catch in the winter so very easy to catch a cold this conference launched a subversive cherry snow can 'zero cold water 'L9 comfortable bath water heater, thoroughly solve the user pain points waiting painstakingly, but also the first to carry CO monitoring sensor, CO leak monitoring and alarm at any time to ensure user safety, the shower experience truly become a pleasure.
User demand-oriented Chinese kitchen electric boutique
Taken together, the current appliance industry presents four new trends: brand consumption to quality consumption, a new round of consumer upgrades began, the rapid growth of high-end market; rooted in new categories and development, especially in kitchen, living room, living and other new scenarios Under the new category; to further enhance the brand concentration, the third and fourth tier markets are developing to brand consumption, the future concentration of the appliance industry will be further concentrated, non-mainstream brands survive more and more difficult; globalization of home appliances into a new era, the Chinese home appliance leader Rushed into the world's first-line brand will be significantly accelerated.
However, with the constant promotion of structural reforms on the supply side of the government, the continuous enhancement of environmental supervision and the constant competition among brands, which eventually led to the continuous shrinkage and disappearance of small brands, Li Rongkun, chairman of Sakura Group, pointed out: Product is the key to winning the market, who seized the market demand, who seize the wealth. Cherry snow kitchen and electrical power was able to compete in such a highly competitive market environment contrarian development, the key lies in our products to the maximum extent to meet The rising consumer demand.
New retail, new cherry snow, new products and new terminal
Cherry Snow Group, Deputy General Manager and Marketing Manager, Ms. Chen Ying Ying at the General Assembly from the new retail, the new cherry snow, new products and new terminals and other aspects of a wonderful speech.Her pointed out that China's retail channels are under integration, online The overall concept of offline + service + logistics is changing the market. In the face of this situation, our agents must change to service providers. To this end, she proposed to create a consumer-centric 'Sakura new service providers' concept.
At the conference, Ying Ying also proposed four new product strategies of Sakura snow: concept strategy, industrial design, pain point strategy and difference strategy, and again stressed Sakura snow kitchen and electrical appliances will be added in 2018 dishwasher, integrated stove, water purifier In addition, the face of e-commerce giants Jingdong, Ali, Suning Tesco layout of rural areas have the competitive status quo .Yan Ying always pointed out that 'in order to take the lead in the occupation of the rural market, we must profoundly understand that in Rural market, kitchen and toilet price target is not the store, stores, grocery stores but electricity providers, then this requires that all dealers must start from the transformation of the husband and wife shop.
Lastly, she emphasized the importance of the new terminal for Sakushin's marketing business. The terminal efficiency of the new terminal mainly lies in the following aspects: the uniform image efficiency, the efficiency of displaying the core product SEZs, the efficiency of new product stories and the efficiency of scene-based store upgrades.
Butterfly change sail to create the future
Chongqing Yizhutian Trading Co., Ltd. has a highly efficient team to control the market, with the changes in Chongqing market, as Sakura snow kitchen and electrical in Chongqing in the new agent, corporate legal person Min Zhiquan pointed out in the General Assembly, Chongqing Yi 飏Days will continue to work to build business marketers team, the core dealer team, shopping guide team and after-sales service team, so that Sakura snow kitchen brand in Chongqing market roots, blossom everywhere. By the end of 2018, cherry snow products will stationed in Chongqing All districts and counties, to achieve full coverage.At the same time covering the main town of Chongqing around the key township.The number of stores reached 40, part of the county to achieve a city 2 stores to 3 stores.In addition, in the promotion of activities, he pointed out that where monopoly Store city, each year by the company to carry out at least not less than two promotional activities, at the same time the company supports core customers around the participation of local Union activities, the celebration, opening activities, holidays and activities.
Of course, Sakura snow kitchen and electrical rooted in Chongqing, can not do without the support of the majority of dealer partners.In order to thank them for their efforts and contribution to the Chongqing market, Li Dong personally Sakura snow for 17 years to send a second-level business Set of zero smoke series of super magic 007 stove products, let the family and their experience with the new technology Sakura snow.
Sakura snow kitchen and electric after 19 years of accumulated technology and brand accumulation, has made a certain status in the industry. 'Zero move' cherry snow kitchen and electrical 2017 Chongqing high-end new conference held successfully demonstrated as China's kitchen The courage and strength of the industry's first-line brand, the convening of this meeting, highly embodies the Sakura Group's emphasis on the Chongqing market, but also represents the cherry snow and Chongqing partners in new business toward a new starting point and height.
