According to a recent analysis of iPhone X costs by IHS Markit, a market analyst firm, the 64GB version of iPhone X costs 370.25 U.S. dollars for material at a cost of $ 999. The lower cost of the iPhone 8 and iPhone 8 Plus, Respectively, 247.51 US dollars and 277.66 US dollars.
If you simply count the cost of materials, iPhone X gross margin of 629 US dollars, gross margin of about 63%, while the iPhone 8 and iPhone 8 Plus gross margin were 64.6% and 65.2%, but in fact, this is unscientific , why?
Apple CEO Cook once said that third-party calculated iPhone material costs and the real situation is very large access.For example, in the manufacturing process, you have to consider yield, not all products can pass the test, which In addition, in intellectual property, in addition to hardware procurement, Apple also pay for some of the technology patent costs, Apple because of Qualcomm high patent fees played a lawsuit Moreover, the collection of royalties Can be more than Qualcomm.About sales, Apple's consumers worldwide, which will have to produce freight.In fact, the true cost of consumption far more than the above.
According to the quarterly data released by Apple, its gross profit margin is around 38%, not as much as 60% of the iPhone gross profit margin. If iPhone X is priced at $ 999 at 38% of the gross profit margin, The $ 370.25 material cost, which costs about $ 250 in other areas.
According to a recent analysis of iPhone X costs by IHS Markit, a market analyst firm, the 64GB version of iPhone X costs 370.25 U.S. dollars for material at a cost of $ 999. The lower cost of the iPhone 8 and iPhone 8 Plus, Respectively, 247.51 US dollars and 277.66 US dollars.
If you simply count the cost of materials, iPhone X gross margin of 629 US dollars, gross profit margin of about 63%, while the iPhone 8 and iPhone 8 Plus gross profit margin was 64.6% and 65.2%. But in fact, this is unscientific , why?
Apple CEO Cook once said that third-party calculated iPhone material costs and the real situation is very large access.For example, in the manufacturing process, you have to consider yield, not all products can pass the test, which In addition, in intellectual property, in addition to hardware procurement, Apple also pay for some of the technology patent costs, Apple because of Qualcomm high patent fees played a lawsuit Moreover, the collection of royalties Can be more than Qualcomm.About sales, Apple's consumers worldwide, which will have to produce freight.In fact, the true cost of consumption far more than the above.
According to the quarterly data released by Apple, its gross profit margin is around 38%, not as much as 60% of the iPhone gross profit margin. If iPhone X is priced at $ 999 at 38% of the gross profit margin, The $ 370.25 material cost, which costs about $ 250 in other areas.
