Recently, Mackay Chi made IPO guidance announcement, marking the company formally entered the IPO stage.Announcement said the company has recently submitted to the Fujian Securities Regulatory Commission, the initial public offering of shares and listing counseling filing materials, is currently being counseled in Dongguan Securities , The counseling period will start from November 14, 2017. In the future, once the company submits the application materials for initial public offering to the CSRC and is accepted, the Company will apply for a suspension of trading in the stock transfer system.
As of November 16, this year a total of 341 new three board companies listed on the guidance, of which 10 terminated counseling.
According to the "New Third Board +" App AiLab, Mackay Group is involved in the automotive manufacturing business and is principally engaged in the R & D, production and sales of child car seats. The company has been listed on the New Third Board since December 15, 2015 The first half of the revenue 83,153,400 yuan, net profit 14,931,400 yuan, of which children car seat sales revenue 46,395,100 yuan, accounting for 62.4% of total revenue; kids toys The revenue was 25.5317 million yuan, accounting for 34.3% of the total revenue. The revenue of children's carts was 2.4478 million yuan, accounting for 3.3% of the total revenue.
(Source: 'New Third Board +' App AiLab)
From the financial report point of view, although the performance of the company growth stage, but with the red line compared with the IPO financial performance is not bright .In 2014-2016, the company achieved revenues of 52,672,300, 60,670,700, 74,375,500; respectively, net profit 953.2 million, 1104.39 million, 1501.06 million.
From the corporate risk point of view, 'the new board +' found that the company had a change of chairman.
On August 18, 2017, Chen Qun-huang, the chairman of the company, submitted his resignation due to personal reasons. Mr. Chen Qunhuang held 10.8 million shares of the company, accounting for 25.36% of the company's share capital. After resigning, he continued to hold the post of director of the company. Long, Mr. Chen Zhiyu holds 10.4 million shares of the company, accounting for 24.42% of the company's share capital.
In addition, the company also exists the risk of market competition and product safety risks.
From the perspective of the environment, in recent years, with the national legislation and social concern for the safety of children traveling by car, the whole Child safety seat The competition pattern in the industry is diversified day by day, showing the characteristics of large number of enterprises, small scale and low market concentration, meanwhile, compared with well-known foreign brands, domestic brands still have a big gap in product quality and market influence. Domestic enterprises have a certain scale and competitiveness in middle and low-end products, but the high-end market is occupied by well-known foreign brands. As foreign well-known brands enter the Chinese market in large numbers and seize market share, the competition will become more fierce.
The main function of the child safety seat is to provide passive safety protection for children. However, due to improper operation or even wrong operation of the child safety seat for the parents to install, fix or adjust, the child safety seat can not be Proper use, resulting in improper use of products caused by the security risk.In the event of a major traffic accident, resulting in child injury, consumers often blame the child safety seat on the product itself, that child safety seat to protect children by Vehicle safety is ineffective, resulting in a lack of trust in the child safety seat industry and the refusal to use child safety seats, thereby increasing the difficulty of marketing child safety seats and adversely affecting the company.
According to statistics, in the new three board a total of five engaged in child safety seat enterprises, namely: Mackay Chi, Hong Bei technology, Fortune, Bo Cong shares, Global Dolls which, Mackay made 83,153,400 the first half of the year Leading revenue and 14.9314 million net profit leader, the industry leader.