Recently a news on the hands of the United States, a leading home appliance giant Country Garden, Evergrande and other real estate giants aroused widespread discussion in the home appliance industry, home appliances companies together real estate giants Baotuan heating measures are believed to have a multiplication effect. Appliance manufacturers and real estate developers It is not always a fresh thing to cooperate with each other. In the past, it was mostly a cooperation pre-installed on kitchen appliances and air conditioners, and now it is accelerating the integration of win-win and win-win ways.
As part of the real estate industry chain, home appliances benefit from strong sales boosted demand for real estate, but with frequent regulatory policies, the urgent need to transform home appliances smart home companies have to pull back a regulation of the real estate prices. Such cooperation is conducive to Appliance manufacturers channel laying, bid farewell to endogenous growth alone, is conducive to the appliance sales, brand access and expansion, housing prices can be embedded in the appliance manufacturers products, and appliance manufacturers do not have to open their own smart home Strategy, work together to accelerate the popularity of embedded appliances and smart home construction, so as to achieve a win-win situation of positive game.
Although many home appliances businesses have real estate business, but as the sprint smart home demand, the real estate projects of home appliance companies only as supporting the construction of their own products, is far from enough to compete with the top real estate giants, the choice of cooperation is undoubtedly a Good and harmless things.
Appliance manufacturers and real estate enterprises to accelerate the scene to achieve integration and work together to create smart communities and even smart cities, which means that the scope of cooperation has moved from a simple first floor, into a city a community, from selling products to pay later Service change.More than just the sales and layout of smart appliances, but also the collision of different scenarios solution fusion, which includes the acquisition through the set of mining, retail home improvement, data sharing platform, cooperative technology and results display, product research and development of joint programs deep cooperation.
For the housing prices, wholesale quantities of household appliances can be purchased at wholesale prices, which will be more affordable than the purchase of home buyers.In this case, the housing prices in the decoration can be embedded in accordance with the layout of the appliance line, leaving the embedded wall Size, but also in accordance with the two sides reached for the construction of smart home units plan to carry out housing design, renovation and decorating work.
Although the former real estate and household appliances industry, although there is a mutual promotion role, but only for the real estate to promote the needs of home appliances, and people do not think about buying a house for a home appliance.Now, home appliance companies and realtors no longer each As smart home will become standard equipment hardcover, people may make a purchase decision for a set of smart home, which is the common efforts of the enterprises and home appliances enterprises.
Appliance companies and real estate developers have always had cooperation, and every time the re-cooperation means that each other's 'intimate relationship' once again be refreshed, and touched on the area will be different, it is no longer limited to a room Office of the cooperation, also no longer stay in a purchase of electrical appliances, but to jointly promote the smart community and smart city strategy partner.At present, people's lives are from the material and cultural needs for a better life needs to be built, household electrical appliance enterprises and real estate Industry actively hand in hand toward a better life needs change, from the real estate control point of view, there is still room pressure on rising prices, instead of the house positioning the consumer goods speculators, and smart home should no longer float in the concept of real estate from the real estate back to let Appliance return to practical.