The newly revised "Unfair Competition Law" explicitly prohibits the electricity supplier 'brush speculation single letter', such acts are false propaganda. Double eleven passed, Competent Enforcement Bureau of the State Administration for Industry Yang Hongcan accepted an interview with the Chinese government network, said, For the media exposure of the brush single fried letter, delete bad rating behavior, business has been out of 200,000 tickets.
Yang Hongcan said in answering the related questions, brush single fried letter refers to the seller in the e-commerce platform in general, by arranging brushstrokes for false transactions, improve product sales, favorable rates and reputation of the store, thereby enhancing the retrieval of goods or stores ranking , To increase the behavior of the consumer choice of trading opportunities. 'To put it bluntly, the purpose of the brush single speculation letter is to get more trading opportunities .In fact, the single brush is profitable, but consumers are This is clearly an unfair competitive act.
He pointed out that with the rapid development of the online shopping market in our country, the behavior of 'brush single speculation letter' has even started to become a commercialized, large-scale and industrialized operation from the original acquaintance operation, resulting in a large number of 'brush single groups' Platform ', meticulous division of labor, concealed operation, forming a complete gray industry chain, including a single brush platform, courier companies, and even breeding breeding MLM, fraud hotbed.
Yang Hongcan said that the act of "brushing a single" not only infringes the consumers' right to information, but also regulates the "Consumer Protection Law" and gives unfair competitive advantages to brush-order businesses, so that there is no credit card integrity Businesses lost part of the trading opportunities, disrupted the market order, so it is clearly in the "Unfair Competition Law" as a form of unfair competition.
According to the provisions of the new law, a fine of more than 200,000 yuan and not more than 1 million yuan will be imposed on 'speculation of brushstroke' and 'speculation of brushstrokes'; if the circumstances are serious, a fine of more than 1 million yuan The following fines or even revocation of business license.This can well protect the legitimate rights and interests of consumers, in fact, also protect the legitimate rights and interests of operators.
Yang Hongcan said that the introduction of the new regulations shows that China's rectification platform for electronic commerce is determined to brush a single chaos.On the 11th of the same day, some media exposed the enterprise brushstrokes of speculation and deletion of bad comments, and immediately set up an investigation team and Issued a 200,000 tickets on the 14th. 'I think this is a very good start. Through the "Anti-Unfair Competition Law" regulation, I think later such behavior will be less and less, as law enforcement agencies , We will investigate and punish according to law '.
In addition, Mr Yeung said that 'Pong big brand' is also a form of unfair competition. 'Pong big brand' is actually some operators through the counterfeit of others have some market influence, consumer recognition of the way the business logo, consumption It is also the target of the regulation and blow of the Anti-Unfair Competition Law that causes confusion and mis-purchase so as to seek unfair competition of trading opportunities.