We captured a lot of expression on the camera, and this face grid in the big smile on the face belongs to the BSH, Wang Weiqing, senior vice president and chief sales officer, we can feel his heart from the screen smile.
Time goes back to the "China Dishwasher Industry Summit Forum" on October 12, 2017 when Jiang Feng, chairman of China Household Electrical Appliances Association, presented Wang Weiqing with a medal engraved with 'Outstanding Contributions to China's Dishwasher Industry in 2017' When his face filled with a smile can not stop the medal behind, not only for Wang Weiqing personally contribute to the Chinese market dishwasher affirmation, but also adhere to the Bosch home appliances dishwasher market, guardian of the universal access to fire Sure.
Take root in China
In the Bosch appliances Chuzhou appliance industry park, a new water automation plant has been installed, 'This is our new dishwasher automation production line is expected to be officially put into operation in January 2018 is expected to produce an annual output of 600,000 dishwashers The plant uses a lot of automation equipment, and the entire plant needs about 45 workers to complete the assembly of a dishwasher every 30 seconds. "Dr. Zhou Xiaotian, Senior Vice President and Chief Operating Officer of BSH, said: The dishwasher products in this factory will mainly supply the Chinese market, and comply with the needs of Chinese households for dishwashing in terms of basket design, washing mode and exterior design of the products. At present, we are positioning China as a domestic market The second largest market.
Beginning with the release of the first compact dishwasher in 1964, BOSHIX Appliances has grown to be one of the largest dishwasher manufacturers in the world with a market share of approximately one-quarter of the global dishwasher market and more than 4,000 Items and dishwasher-related patented technology, for the study of dishwasher products, the advantages of BSH home appliances look back.
Bossi Appliances introduced dishwasher products into China in 2002, becoming the earliest appliance manufacturer selling dishwashers in the Chinese market.As early as entering China, BOSI has developed its own R & D strategy for China. At that time, the dishwasher was not popular in China, but every year, BSH will send a large number of Chinese pots and pans and ingredients to assist in the research and development of the dishwasher laboratory in Germany.Wang Weiqing said: 'We have been in the dishwasher market in China Full of confidence, although the specific eruption nodes for us is still unknown, but this hope supports us to go all the way .In a few other brands into the Chinese dishwasher market, the company always stick to China Dishwasher Market In 2012, Bossi Home Appliances developed a 'Chinese bowl and basket' suitable for Chinese tableware, which solved the big problem of placing Chinese tableware in a dishwasher. And adoption, but also for the development of China's dishwasher industry provides a new perspective.
In November 2015, the Bosch Appliance Dishwasher R & D Center settled in Nanjing. In the same year, the Chuzhou Dishwasher Factory broke ground. The factory is scheduled to be put into operation in early 2018 with an initial annual production plan of 600,000 units.
Bossi home appliances in the Chinese market has been fully recognized staff development.Busi dishwasher factory official said: 'In 2016 to commemorate the 20th anniversary of the establishment of Bosi Chuzhou family day, I saw a lot 20 years old working in Bossi staff, some still husband and wife files, people are very moving!
Recognition of BSH appliances is not limited to their own employees, as well as the vast majority of market consumers. 'Decide to install dishwasher at home, the first consideration is that Siemens dishwasher and Bosch dishwasher, with rest assured.' In the Chinese market, the two brands of Bosch appliances and Siemens appliances, which are owned by Bosch Appliances, have always been representatives of high-end and high-quality products, and the maintenance of such an image can not be achieved without the Boschians' Appliance market plowing.
Standard setter
Boshi appliances actively participated in the development of national standards for domestic appliances, and set the standard. In the formulation of the industry standard "Household and similar electric dishwashers" promulgated in 2014, Boshi Appliances has always been an important task undertaking unit of the working group. Dishwasher industry standards or the formulation of the 90s of last century, completely mechanically applied foreign standards, and the new standard to join a large number of the latest, more complete data, but also closer to the Chinese user's use of the scene. 'The standard is actually an evolving dynamic Process.In 2014 dishwasher standards, the new water, electricity technical requirements and test methods to achieve the main performance of the dishwasher level indicators, a clear deviation indicators and antibacterial, sterilization technical requirements Etc., "Bossi Appliances, an engineer who participated in the standard-setting, told us: 'In the future, standards will further evolve with the emergence of innovative technologies and practical application scenarios. Now we are participating in the IEC standard for dishwashers The revision process, the future, these amendments will gradually introduce the domestic standard framework.
In addition to participating in the formulation and revision of basic performance standards for dishwashers, BOSI also actively participates in the standardization and revision of the whole cabinet industry standard related to dishwashers and smart home appliances.
Wang Weiqing believes that the dishwasher is part of the overall renovation of the kitchen, this integrity should not be divided with the Chinese families as a whole, open the kitchen to accept the corresponding cabinet standards should be unified as the modern kitchen industry associations in Germany AMK One of the members, Bossi home appliances in the reference, the introduction of foreign experience has a first mover advantage, but also has a huge consumer market in China rely on consumer data, the standard in the development of China's kitchen cabinets have a heavyweight voice.
In addition, as a founding member of the Smart Home Appliances Interoperability Standards Working Group, Bossi Home Appliances has also gained valuable experience in setting standards for smart home appliances in China.
Weaving wire, it is the standard of this article, outlines the prototype of China's dishwasher products and markets; as an important member of the standard formulation, Bosch appliances in the Chinese dishwasher market share has always been at the forefront.
Start the dishwasher market flywheel
In 2016, the year as the first year of China's dishwashers, it is a year for the development of the market of dishwashers, and the sticking of the outlet before it is even more valuable.
In November 2011, Unilever Siemens held a press conference on the status of China's kitchen hygiene survey titled 'Little Rag, Big Question'. After three months of research, the dishwasher was thoroughly prepared for sterilization testing , Siemens home appliances at the press conference for everyone introduced water-saving dishwasher performance, health status of Chinese kitchen, dishwasher technology structure, the Chinese kitchen architectural planning and other rich content, for the popularity of the dishwasher spare no effort.
This event is just the tip of the iceberg where Boss appliances are popularized and popularized in China.People Peter Drucker, a strategist of strategic management, believes that the pioneer of a new industry is often thankless because it has to face All the uncertainty of new things, but also shouldering the responsibility of 'educated' consumers, the upfront investment is huge; fast followers tend to be the ones who benefit most because they enjoy the benefits without paying too much up front costs For 15 years, Posh Electronics has been the 'preacher' of dishwashers' consumption - and consistently explains to consumers the changes they can make to their dishwashing machines.
Wei - Qing Wang bluntly: 'This stick to the very tired, there are many colleagues walked in and out.But lucky we finally saw the arrival of China' s dishwasher market outlet!
In Wang Weiqing's eyes, launching the dishwasher market in China is like pushing a huge, heavy flywheel that starts with a difficult anomaly, but everyone will feel relaxed once the force is large enough and the flywheel turns and has inertia.
With the advent of the dishwasher outlet, the flywheel in this market has finally turned up.
Bring together colleagues in the industry when many new companies will be honored as Bossi appliances called 'Brother.' But when we asked Wang Weiqing to introduce what Bosch appliances for the Chinese market dishwasher made outstanding contributions, he was humble Talking about: 'We set up a dishwasher R & D center in Nanjing and set up a dishwasher factory in Chuzhou. We have developed a Crystal Dryer, 5D Spray, automatic detergent dispenser system, We are involved in the standardization of dishwashers, promotion of dishwashers, and we have done a lot of hard work, but they are accumulated day by day, not worth boasting. Leave the industry and consumers to evaluate it!