Run by the endurance, dash rely on the explosive power. For home appliances business, the current endurance, but also explosive, and learn to open up these two forces, change into new competitiveness, the final fight is Business intelligence.
In addition to the scale of victory, profit system tyrants, followed by home appliances business can fight what? Business intelligence.
The face of complex and ever-changing home appliance industry situation, the current for all home appliances, it is necessary to learn to fight protracted war, but also learn to play guerrilla warfare, but also to learn long-time war and guerrilla warfare rapid change defense, to find new Rhythm and the way out.
This is a strategic set of claims.For appliance manufacturers, the current concern is more on the set of tactics landing, that is, quick and effective means, methods, and even hope that through the input of a field activity, will be able to pan Years of marketing tasks.
Strategy is appropriate, but the operation is surgery
From a tactical point of view, appliance manufacturers can grasp the general direction of the more intuitive: that is, to adhere to the long-term business spindle unshakable, such as product leadership, efficiency, user-king, scene experience;
This is not the truth, that is, the specific way to the ground, that is, the only protagonist for the user, the company must establish an effective business rules: product differentiation, quality is the core, operating efficiently and quickly is the support; sales Channel scene, experience in order to break the contradiction between online store and offline store, so that each 'own place.'
In the meantime, in the face of the regional differences and changes in the first-tier markets, we must adopt a more flexible and changeable market management law, that is, we should comprehensively open up various forms of activities such as local promotion, temporary promotion and temporary promotion. We should take the stage play, integrate and make use of the resources and policy resources of the public channels, and be good at self-construction stage and self-dominance, and truly take the initiative in activating the market and activating demand firmly in our own hands.
Really want to learn, go their own way
In this process, there is an immutable business law: how to grasp the balance between change and immolation, which is neither luck nor strength, but a forward-looking business intelligence. Instead of blindly advancing, it should be 'taking advantage of the situation and changing its circumstances in response to changes in circumstances.' Only in this way can we find avenues in the long-term front-line competition, summing up experience, mastering skills and living out ourselves.
For example, the face of the current such a rapid high-end, personalized, differentiated consumer wave, not just a simple high-end hegemony a road, as well as cost-effective, high quality, high differentiation and other roads. Manufacturers to explore their own, definitely not a simple rush to the war peak, continue to follow the path of imitation and follow-up.
Because the corner overtaking from the beginning for all appliance companies, it is a beautiful lie.Throughout the last 20 years of Chinese home appliances, as well as the history of the world's home appliance industry, we can clearly see that: No company is through the corners To overtake to achieve the rise, we must learn to go their own way to find their own cake Moreover, go their own way, not complicated and difficult.
For many home appliance manufacturers, to go their own way, not the system, the global self-rise, but from the most basic promotion, promotion, marketing, pricing, and gradually to the product, channel, brand and other high-level step by step, and gradually Form a set of self-awareness, self-ability and self-adjustment system and method. The key to self-development awareness, to make progress in a little breakthrough.
Can not stop after long-distance running, jogging
After a long run of marathon, it will not stop right away for everyone, on the contrary, you should continue walking in small steps to adapt to the sudden slow down.
For home appliance manufacturers that have been running the 'Rapid Expansion' marathon for more than 20 years, the market decline and sluggish consumption in recent years are also the reason: to take the opportunity to cultivate their own health, to seek change and change their tactics. Falling does not really stop home appliance manufacturers from moving forward.
Transforming tricks is only the first step, because even behind the protracted war and guerrilla warfare, there is even a hidden password, that is, changeable, unchanging, and fair. Whether it is based on the front-line marketing efforts, or based on intelligent manufacturing products detonated, or based on user fan marketing breakthrough, are the ways to try.
These, why not the appliance manufacturers in sight, within reach?