Huawei Mate10 Porsche version last week, sale will be bereaten, the channel was soared to 30,000 yuan, the limelight straight appearance of the iPhone X. Recently there are netizens joked than Porsche is also hard to grab. Why Huawei mobile phone can sell such a high premium ?
On the day of sale on November 15, this originally priced at 8999 yuan luxury mobile phones almost seconds in the official channels. Free fish on the quotations are more than 20,000 yuan, the highest reported 29,999 yuan. Beijing a retail channel offer 29,800 yuan. Even to Last weekend, the channel is still speculation fare increase at least 2,000 yuan more than the original price.
Contrast is the iPhone X. November 3, the first million in sales of this apple also encountered cattle stir, but the same day from 20,000 yuan outcry all the way to low, the final increase of hundreds of pieces can buy, So that high-priced stockpile cattle are bewildered.You know, the grand occasion to increase the price of the Apple flagship mobile phone was the honor, but also the cattle often shot the category.
Why Huawei cell phone channels by love? It is understood that the previous generation of Mate9 Porsche version has also been favorable channel, a machine hard to find.
The Patek Philippe is the biggest selling point of the Mate10 Porsche version: the eye-catching 'Porsche Design' at the bottom of the screen ) 'LOGO, contour sports car streamlined design, exclusive packaging, exclusive UI design, exclusive VIP service, and the world's limited.
In fact, Huawei's explorations in the high-end handset market have been fruitful and gradually hit the brand premium.Data show that in the first three quarters of this year, Huawei handsets sold 112 million units, surpassing Apple for the first time, promoted to the global mobile phone market ranked second.Although with Apple Not much difference, some agencies also doubt this statement, but the momentum of Huawei's mobile phone is still rising rapidly.
In the industry, in just a few years, the strength of Huawei handsets with Apple and Samsung was largely due to the successful breakthroughs in mid- and high-end products. The branded premium is the dream of many handset makers. However, Not shouting slogans, playing ads, by one or two products can be done, behind the accumulation of many years of excellent quality endorsement.
In fact, now the pyramidal ten thousand yuan machine market is becoming a crowded place.While the million yuan machine market despite the lucrative, it is the Chinese mobile phone brand can not be expected high ground, there is active with Vertu, Samsung and other very few Brand Apple also entered the market this year, the iPhone X is the most expensive iPhone in history two years ago, 8848 played Gogo Jin, Motorola, have also entered the battle, the main high-end custom concept.
However, take the Mate10 Porsche version 'show off' be careful when its official maintenance costs staggering: the screen components for 2150 yuan, the motherboard price of 5499 yuan, the rear camera 350 yuan, the battery 65 yuan, the back cover 1600 yuan , Which also do not include labor costs.