Global technology giant arch VR applications, including VR helmets, VR / augmented reality (AR) glasses, have the opportunity to succeed smart phones, become the mainstream products of the next wave of mobile devices market, the industry flocked ahead, the current main product points A low-end VR box for phones, a built-in display screen, and high-end VR products from companies such as HTC.
The industry said that HTC, Oculus, Sony and other industries have introduced high-end VR helmet products, so that the VR market into the first year of development, in fact, the previous launch of Google Cardboard, since 2014, there will be more than a number of businesses into simple version VR helmet production, according to statistics, in January 2016, just about the mainland market about 350 brand factory into the VR retail market, which in turn introduced the simple version of VR box majority.
At present, the VR box in the mainland still wins about half of the global market. However, in the face of the richer and more diversified performance of one-machine products, the price of high-end VR helmets continues to drop and the functions of VR boxes in different brands are almost none The difference will allow non-competitive players to gradually withdraw from the market. The industry estimates that the number of VR brands sold in mainland China in recent years has dropped to nearly 190.
Smartphone brand owners also face the same fate in the mainland market. Due to the high homogeneity of medium and low-end handsets, cost performance and brand reputation have become the main considerations for consumer purchasing while handset shipments by Huawei, Oppo, Vivo and Xiaomi have also increased , Allowing them to have better bargaining and cost advantages of components and make the number of mobile phone brands in the mainland market continue to shrink. According to statistics, there are over 200 smartphone brands sold online in September 2016, leaving only about 120.
However, the industry is not pessimistic about the development prospects of VR and believes that in the past, consumers were subject to lack of VR experience, product cost still need time to improve, the VR industry life cycle is in its infancy, the future with the 3A VR game masterpiece listing, VR Helmet prices continue to decline, and mobile VR to enhance consumer experience, will help the VR industry into a steady rise stage.
In terms of smartphones, even though the overall market is likely to mature, handset shipments may slow down. However, taking into consideration the upcoming launch of the 5G generation in commercial operations in 2020, the switch-cycle of handset replacement products will accelerate and new technologies and applications will continue to evolve, Continued good prospects for the mobile phone market.
The industry believes that the companies that run handsets and VR products fall into the same predicament. However, withdrawing from the market is not a bad thing for the development of the entire industry. Those who lack core competitiveness have been eliminated, which will be conducive to market supply and demand and value order Maintain stability, and turn more benign and healthy direction.