Bill Ford's answer may be part of a competitive strategy that does not want to reveal too much information about rivals in other automotive segments or it may be that Ford's management is still understanding how to plan the future of self-driving. A new business model is being set up to move toward a low-cycle, low-cost, high-margin, and highly-tolerant future if it is the right direction.
Earlier, Ford announced that it gained $ 1.6 billion from its North American truck sales, in line with Ford's lead by Jim Hugett, its chief executive, in May. Hackett also plans to cut $ 14 billion in operating costs over the next five years.
Ford and other depots have been repeatedly criticized by analysts for failing to set a clear direction for the future and also suggesting that both Ford and General Motors could boost their value by accelerating self-driving car sales as Morgan Stanley points out , Ford can change its business with 12 potential moves.
One of them, including accelerating the listing of vehicles with low self-driving ratings such as advanced driver assistance systems, indicates that though it may cause some profit loss in the short term, it will enable Ford to collect valuable information first through the car networking technology, And against the risk of phase-out in the medium to long term.
Analysts at Goldman Sachs recently downgraded GM shares from 'Neutral' to 'Sell', saying that if GM can accelerate the pace of self-driving, more positive results will be obtained.
In this regard, Bill Ford said it will be the right time to disclose clear information to investors, market players think more well will eventually win, people do not feel that they are associated with the car now, and car dealers in the Improper timing Strong emphasis on new technologies will only make people feel frustrated.