As the key target of air pollution control, paint industry is not only walking out of an environment-friendly and water-based transformation path, but also keeping up with the trend of the times and constantly upgrading its marketing mode.
Although it is not a FMCG, coatings have long been "touched off." Early coatings suppliers rely on the traditional e-commerce sales model, but can not break the limitations of sales, packaging, logistics, after-sales, etc. Subsequently, Slowly explore their own sales model - the 'refresh service' and sales combined.Nowadays, environmentally friendly coatings are increasingly favored by consumers, the network sales model continues to upgrade.
According to insiders revealed that this year's 'double eleven' war, China's leading paint maker Chen Yang water paint only 1 minute and 25 seconds, sales will break 100 million, less than ten hours, then exceeded 10 million, the final 2650 With a total sales volume of 1 million in sales of coatings, Chenyang Water-based paints have been leading the industry in sales with excellent quality and excellent service since 2015.
Earlier, China Water Paint Research Institute released the "2017 China Water Paints Consumer Trends Survey" has shown that nearly 60% of respondents in the home decoration decoration tend to paint products.Now, morning Yang water paint sold well again Confirmed the healthy and environmentally friendly paint gradually become the mainstream, more consumers recognized.
It is understood that the morning sun paint new service mode O2O, online and offline combination of ways to greatly enhance the satisfaction of consumers.On the one hand, online promotions, access to passenger flow, easy to buy; At the same time, play stores, rest assured that the stores all over the country's offline advantage to achieve the same day delivery, fast delivery.This model breaks the consumer concerns about traditional e-commerce platform shopping, to better meet the market for high quality, heterogeneity, Experiential consumption needs.
Ms. Lin, who had personally experienced this model, told reporters: 'My family was ready to decorate and repaint. I never imagined that I could handle' double eleven 'and chop my hand to the right coating online, and the delivery and follow-up services were quite satisfactory. , Really good product, good service!
Paint industry trend of environmental protection is also popular, but also need excellent marketing model to promote the market.From the monthly 'paint day' to 'Green Nest billion family' activities, and now the 'double 11' sales model , Morning sun paint ingenuity, so that environmental protection paint breakthrough marketing limitations, into the homes of ordinary people.