As the first Sino-foreign joint venture project approved in China after its accession to the WTO, Beijing Hyundai has gone through 15 years of history and once set a 'modern speed' that surprised the entire auto industry. However, after entering 2017, Korean car sales in China high and low, the market performance of some erratic.
Is willing to mediocrity or create new products to create new glories? Beijing Hyundai Guangzhou Motor Show held during the next generation of ix35 media test drive continuously, the market release, the auto show released three heavyweight activities, the entire automotive industry sent a clear signal: the new 15 Years, Beijing Hyundai to start a new chapter in the development.
Outside the 'brave' within 'Chi', a new generation of ix35 highlight tough character
November 14, Beijing Hyundai ix35 media test drive a new generation of activities in Guangzhou Conghua. In time for the Guangzhou Auto Show before the opening, the media first contact with a new generation of ix35.
Based on the family fluid sculpture 2.0 design language foundation, a new generation of ix35 into a more cutting-edge Cliff hardcore exterior design style, full of masculine and tough.In the first part of the face, the new car through a large thick front face, with a very aggressive The nature of the ice waterfall design style grille and sculptured bumper, aggressive powerful wild feeling almost certain.
In the car part, vigorous waistline, large heavy C-pillar, prominent high-pitch luggage rack, sketched out a new generation of ix35 body full of tension contour, as the 'tough guy' shape shaping the car end to a straight line Shape dynamic LED taillights combined with a large area surrounded by echoed the front of the masculine and tough.It is worth mentioning that the LED taillight design inspired by the architectural structure of the Beijing Bird's Nest to create a beautiful light after the irregular interweaving shiny , For the tough body shape dot.
The appearance of a new generation of ix35 also full of wisdom.New generation ix35 in the industry for the first time at the same time equipped with Baidu's intelligent network system and Bluelink system and equipped with support for both CarPlay and CarLife smartphone interconnection system can achieve online maps, Vehicle security, mobile phone investment screen, such as the highest level of intelligent people and vehicles interactive experience.
As a hardcore SUV models, a new generation of ix35 powertrain and four-wheel drive system, is also noteworthy.In the actual driving experience, 2.0L + second generation 6-speed automatic manual transmission with a stable, reliable, low-profile full of features revealed Undoubtedly, whether it is wading, muddy, gravel, slippery pavement, the powertrain can be instantaneous preparation of large torque under the accelerator pedal, only to the driver gently move, you can get ready to go through non-stop Pavement full of fun.
Although the new generation of ix35 four-wheel drive system is not harsh off-road, but the multi-chip clutch structure with the help of electronic equipment, still able to support its smooth through the forest road.Even occasionally encounter the formation of cross-axis mortar pits, the Four-wheel drive system can also ensure that the vehicle successfully passed the test.
'Chi' respect the new era, a new generation of i.99 priced at 119,900
November 15, Beijing Hyundai a new generation of ix35 officially listed in Guangzhou, a total of 5 models released 2.0L displacement models, priced at 11.99-16.19 million. A new generation of ix35 positioned as 'a new generation of hardcore smart network of SUV' in the heritage of Beijing Modern SUV family of excellent genes, based on the product features of both brainy and brave, fully meet the dual pursuit of young consumers of personality and practical.
Beijing Automotive Group Co., Ltd. Deputy General Manager, Beijing Hyundai Motor Co., Ltd. Director Li Feng at the conference scene also made it clear that the new generation of ix35 launch of the meaning: 'a new generation of ix35 is Beijing's Hyundai 2.0 strategy for the opening of the book. Beijing Hyundai will Open a new chapter.
A new generation of ix35 designers recently joined Beijing Hyundai Ross Simmons, Rosimeng also appeared in the launch conference site.Although it is a foreigner, with many such as Rolls Royce, Bentley and other super luxury brand design experience, but important Is that he has been focusing on the study of consumer trends in China for the past 10 years and has accumulated rich experience in the design of domestic models in China's proprietary and global models.
Although the new generation ix35 features a number of 'black technology' in one, driving more fun, but did not ignore the safety and protection.New generation ix35 equipped with 'intellectual heart unity' system, through the integration of six cutting-edge ADAS intelligent driving Technology to upgrade the safety of vehicles to a new level of smart driving.Among them, the FCA front collision warning system can brake automatically in the front of the crisis, effectively avoiding potential safety hazards caused by driver distraction. LDWS lane departure Early warning system, you can not turn the lights in the vehicle when the driver and remind the driver to reduce the line and the occurrence of vehicle traffic accidents; DAW driver fatigue reminder system is practical enough, the system can automatically detect the deflection of the steering wheel, accelerator pedal depth analysis , To determine whether the driver is in a state of fatigue, and promptly prompt to avoid the potential safety hazard caused by fatigue driving; BVM blind area display system can provide drivers with video images of the blind area, to avoid the probability of traffic accidents; parking radar plus reversing Video system, allowing users to stop in the narrow parking spaces even more handy.
Open new 15-year Beijing Hyundai brand new strategy release
At the press conference, Beijing Hyundai announced a brand new brand strategy of 'Quality Modern Intelligence Future', opening up a brand new journey for the next 15 years under the new era of intelligence and networking.
Nowadays, with the young crowd of '80 and after 90 'gradually becoming the main force of automobile consumption, the Chinese automobile market is ushering in a new round of transformation and upgrading - the development trend of intelligent network, driverless and new energy is increasingly significant Based on the original mission of serving local users better, as well as the foresight and forecast of market trends and their own development, the second 15-year brand new strategy, 'Quality Modern Intelligence Futures,' officially came into being in this general trend. Based on the localization of 2.0 strategy to create 'intellectual' creativity, Beijing Hyundai will be the full range of quality assurance and application of smart technologies for consumers to create unprecedented 'very' quality | Chi 'convenient' mobile experience new life.
Nine million consumer users can not do without the support of Beijing Hyundai based on the strict implementation of 'quality management' and respond to changes in the Chinese market 'localization strategy' and the rapidly changing market changes and consumer demand to promote the automobile OEMs from the past focus on production Sales of cars into integrated mobile travel solutions.In response to this structural change to strengthen the leadership in the automotive market, Beijing Hyundai will continue to strengthen the 'brand management' to the user as the center, in addition to providing consumers with vehicles outside, But also around the car lifestyle to provide a full range of travel programs to enable consumers to travel more convenient and more comfortable.To this end, Beijing Hyundai Motor Co., general manager Tan Daodong said that Beijing Hyundai will be 'very' quality / Chi 'convenience' put in effort.
Under the new brand strategy, high-end, large-scale and intelligent will become the research and development directions of Beijing Hyundai's future products. Beijing Hyundai will rely on Hyundai Motor's big data center in China while accelerating its cooperation with leading internet technology companies in China Intelligent network technology into the world, for customers to create a full range of smart travel experience. Services, Beijing Hyundai will 'enjoy what you do not want' wisdom service brand comprehensive integration of customer car needs and life needs to provide efficient, intelligent, sharing, As well as personalized and customized smart life experiences.During the new journey, Beijing Hyundai will further forge its core competitiveness and create a new label of "Smart Hyundai" based on its superiority in quality.
Tan Daodong said that in the next 15 years, Beijing Hyundai will speed up the introduction of cutting-edge technologies such as self-driving, smart travel and health care programs for Hyundai Motor Company and continuously strengthen the technological level of products to create a full range of smart travel experience for customers.