Today, at the 23rd anniversary celebration with the theme of "New journey, New Future," Wang Chuanfu, Chairman and President of BYD, expressed his hope that BYD will become the next century-old company in the face of more than 1,000 executives.
Wang Chuanfu delivered a speech at the anniversary celebration
Strike to enhance the brand tough fight, 220,000 employees are brand spokesmen and builders
Wang Chuanfu blurted out the painful point of BYD at the ceremony. He said: 'For a long time, our brand reputation is very asymmetrical with our strength and responsibility. This is our biggest problem.'
He stressed the importance of corporate brand building, 'We can not only focus on technology, but also lay a good fight to enhance the brand's battle .Our brand image to our technical status. Those hundred-year-old, after experiencing the ebb and flow still Stand up, BYD hopes to become the next century-old!
Brand building is not overnight, nor is it a small number of people, Wang Chuanfu asked BYD all staff to enhance brand awareness, 'brand building is not a person, a team, a division of things, but here every one, and the whole Group of 220,000 employees, each employee is the brand's spokesperson and builder. '
Organizational restructuring, planning revenue trillion blueprint
In 2025, strive to achieve sales of trillion broken, how to achieve?
According to the plan, BYD will, in accordance with the business division, build the organizational structure of 'Business Group + Business Unit' so that all teams can take advantage of synergetic development and professional expertise to find new profit points and foster new growth points. , Division between divisions, improve BYD's organizational efficiency and market reaction speed.
BYD is no longer a battery company, nor is it just a car company. BYD has clouds, passenger cars, commercial vehicles, electronics, batteries and other business groups, positioned as the "new energy solutions as a whole founder." The organizational structure Restructuring, to the outside world clearly delivered BYD in the new energy industry-wide depth of the layout of the determination.
In the future, BYD will closely focus on the Company's positioning, build its core competitiveness, develop in a coordinated manner and continue to grow stronger and bigger.
Release a new brand mission - with technological innovation to meet people's longing for a better life
The difference between a company and a company is not the size and the profit, but the sense of responsibility and mission. The scale and profit are temporary and the sense of mission can lead us further. Losing the scale and profit, losing a lot; Losing the responsibility and the mission Sense, lose everything.
It is not the fundamental purpose of BYD to become a company with a revenue of one trillion yuan. It is the driving force behind BYD's continuous development to continuously solve social problems and maximize social values.
Wang Chuanfu stressed that it is necessary to find out clearly the historical mission of enterprises under a new era and understand what the society needs in the future What are people's longing for a better life? Around the company's new mission 'To use technologies to meet people's desire for a better life' , Start a new journey in solving the social problems and creating a better life, and create a new future.
Planning revenue trillion blueprint, release a new brand mission to mobilize all employees of the group to participate in brand building ... Wang Chuanfu released at the scene of the three major messages, which greatly encouraged the morale of the staff.In addition to the above three points, Wang Chuanfu also talked about the consolidation of technological innovation , To create a culture of competition, high-pressure anti-corruption and many other new initiatives to demonstrate to the public BYD courage to self-breakthrough, as well as commitment to become a century-old determination.