Art is the beauty of human appreciation of the United States, and works of painting is the perfect human interpretation of the United States, how to make more people to enjoy the beauty? November 14, in Wuhan, Wuhan, staged a wonderful arts and sciences collision!
On November 14, 2017 BOE IPC • 2017 held a grand ceremony in Wuhan, Jiangcheng City. "Letting the arts enter the public - BOE painting screen night" has become the most watched this IPC conference One of the highlight units: BOE Technology Group Senior Vice President, Co-Chief Operating Officer and CEO of Smart Systems Business Group Yao Xiangjun, Vice President of BOE Technology Group and Chief Operating Officer of Smart Retail Business Group Xiao Junfeng and General Manager of Digital Arts Division Lv Jigang 'BOE Eco-painting', Zhao Li from Professor of Central Academy of Fine Arts and famous art artist Leng Jun from China, as well as representatives of strategic partners from all over the country attended the ceremony as a grand ceremony of art collision science and technology night of.
After the ceremony, on the 'BOE draw screen ecology' thinking and patterns and other issues, YORK reporter and Yao Xiangjun, Xiao Junfeng, Lv Jigang and Leng Jun conducted in-depth exchanges.
Break the tradition of painting into 'BOE screen painting ecological' opportunity
From clay painting to paper painting, people's thinking patterns and artistic appreciation styles are constantly changing, so the habit of painting on the screen, I believe that after some time will also be accepted, Mr. Yao Xiangjun said that changing the pattern of painting It may take some time, so BOE first started with changing the painting and promoted the evolution of humankind's habit of using it for thousands of years through science and technology.
BOE as an Internet of Things enterprises, known for display technology, itself superior is the use of technology for users to create a better visual experience.Yao Xiangjun told reporters that through a lot of research and analysis of the Chinese market, the arts can and technology perfect Fusion, beautiful paintings will be expressed through the method of digital creativity, which is the BOE is currently trying to do, and the core of BOE doing this is to let art into the public, spread of good. Yao Xiangjun more hope that art can Be shared by the public.
From the business model point of view, the appreciation of the arts for the general public is also just a need, every family will buy New Year paintings, calendars, or visit galleries, exhibitions, which are people for a pursuit of art; on the other hand , Today's artists rarely have an excellent platform and opportunity to promote themselves.Lv Jigang said BOE provides the public and artists with a platform that allows the public to enjoy the convenience of art, allowing artists to show their beloved artwork More people see, this is also the original intention of BOE screen.
Quality art to provide better customized services
BOE provides users and artists with a platform for displaying paintings and appreciations. Just register to open exhibitions and works tasting, the platform provides a very good service, of course, there are some value-added services.
Mr. Lu Jigang said that the current value-added services are divided into two parts, one is through the screen to achieve online and offline connections. Custom content, custom push art content background. Currently BOE opened exhibitions in Beijing, of course, BOE will build more in the country Most digital art galleries, and the user's home screen will get more and more rich art content push.
The second is customized services, users can customize the content needed through the platform.In the past, many users tend to buy traditional albums, but according to the survey, the sales volume of albums is now dropping dramatically, which also verifies the user does not meet the traditional album, More and more people are more willing to browse through the mobile devices such as mobile phones and draw the screen to solve the art browsing, appreciation, decoration, enlightenment and other issues, is the perfect digital solution.
Dig deep user positioning BOE draw screen market
In many cases, works of art are solicited by artists, while the appearance of screen is to allow more people to enjoy the art! Xiaojun Feng said that any product can not meet all the needs of all users at the same time, BOE screen is no exception , And what BOE does is enable more and more people to feel the art and taste the art in a more economical and convenient way.
BOE screen design at the beginning of the user has been carried out deep mining needs, a BOE screen is a digital art museum, is the art of things, BOE created a new category.At present, the digital art display countries have not yet made the standard, It is reported that the Ministry of Culture will jointly research with the BOE to promote digital art display standards baked, which is a BOE draw screen affirmation!
Technology is the most solid guarantee of art
Technology is the driving force behind the development of BOE screens. Mr. Lv Jigang said that among the products on display at the scene, you will find it very suitable for displaying the texture of oil paintings and Chinese paintings. This is attributed to BOE screens with non-destructive gamma technology, anti-reflection and visual resistance The unique design of fatigue and texture processing technology close to the paper.
In addition, BOE picture screen has been able to restore the texture of the original painting, but also due to the collection of content.Digital capture in a particular environment to collect clearer, the bump texture collected, and BOE has a very high-end display technology, and then the bump texture Restored, which achieved the perfect digital reproduction, the art of technology through the perfect show.
It does not matter to 2C, 2B BOE does only meaningful things
In the era of the Internet of Things, it is no longer possible to define the business model through purely 2C and 2B. Mr. Yao Xiangjun said that the BOE screen only hopes to change people's lives through good technologies and methods.
At present, BOE has cooperated with the China National Art Museum. Mr. Yao Xiangjun said that the museum has great demand for content dissemination. Although it is good, it can not spread nationally, and the digitized branch can break the limitation of time and space. Of course, this also verified from the side, whether it is 2C or 2B, as long as the focus of the user's pain point to solve, will win the final approval of more and more users.
The perfect picture quality BOE screen to bring the arts into the public
As a famous artist, Leng Jun's teacher has the most say in the effect of the BOE screen. Ms. Leng said artists often enjoy each other's work together. In the past, they had to carry their work with them extremely inconveniently and now they have The BOE screen, want to see only need to be transferred out of it, the quality is almost restored the original painting, but for painting this thickness and texture of the paintings can also be very good presentation, it is amazing .
Cold teacher also said BOE draw screen market, is definitely the gospel of the artist, but also the public gospel, he is looking forward to BOE can bring them a more complete painting screen ecology, can make art better into the public.
At the end of the interview, Mr. Yao Xiangjun expressed his hope that in the future, BOE screen will make great contributions in terms of technology and business model in the process of growth. BOE screen in hope of becoming a digital visual art leader, Mr. Yao Xiangjun very confident achieve.
He also disclosed that screen version 2.0 will be available soon, and BOE will continue its cooperation with the Central Academy of Fine Arts, the National Art Museum of China, the Winter Palace, the National Museum of the Netherlands and other artists such as the Cold Army and Zhao Li, and young artists In-depth cooperation, the content will continue to improve, to bring users a better art experience.
As a company with a sense of mission and responsibility, BOE also regards promoting its art aesthetic education as its corporate social responsibility. It vigorously responds to the state's support for the development of the digital art display industry and builds the art display, appreciation, Dissemination and trading in one of the ecological platform to promote the development of the digital art industry, science and technology will bring the arts into the tens of thousands of households, so that the light of science and technology and the arts into the public. We also expect BOE to art and technology for the collision Add sparks!
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