Mobile Internet era, people are chasing the 'vents' Lei Jun had a 'stand on the outlet, pigs can fly' is even more widespread.From the early portal to BAT, from the 100 regiment to O2O and then to Live, each of the 'vents' almost without exception have created today's Internet giant, and now the 'vents' is undoubtedly: shared economy. Share the economy's most fire non-shared bicycles must belong to the sharing of cycling hot, not only makes the sharing of bicycle brands everywhere, but also appeared to share charging treasure, sharing Mazar or even share 'girlfriend' etc .. The influx of a large amount of capital created sharing Economic prosperity scene and grand occasion, according to the National Center for Information Sharing Economic Research Center released the "sharing bicycle industry employment research report" shows that as of July 2017, the cumulative domestic bicycle sales of about 16 million units, operating nearly 70 companies, Over 130 million registered users, very moment.  However, seeing that he was a tall building, saw his flat collapsed ', the outlet has finally receded one day, just as people are still immersed in the carnival, with capital contraction, policy tightening, the industry accelerated Shuffle, a large number of shared bicycles After all, there was no resistance to brutal competition. From reducing the number of bicycle deliveries to getting back the deposit, it was hard to go to the founder to run the road. In the face of the brutal market, the shared bicycle enterprises could not staged the current version of the Dunkirk retreat except behind Tencent, Ali and other support for the motorcycle, ofo, a large number of shared bicycle brands are down on the beach, there may be you filled the deposit. Goku bike June 13 this year, Wuku bicycle operator Chongqing Warring States Science and Technology Co., Ltd. announced that due to the adjustment of corporate strategy, as of June 2017, will officially end support for Wukong cycling, exit sharing bike market, become the first collapse Of the shared bicycle companies, while only 5 months away from its official operation. Wukong Bicycle is a Chongqing-based company whose operator is Chongqing Warring States Science and Technology Co., Ltd., established in September 2016 with a registered capital of 100,000 yuan, is an Internet technology company focused on sharing economy. Chongqing put 1200 bicycles, as a result of a mechanical lock, 90% have been lost, and ultimately only to recover the amount of 10% .While the company in the project Wukong loss of more than 3000000 yuan.  Wukong bicycle lost its car only one of the reasons for its failure, which led to the use of mechanical lock because it is unable to get the top supply chain resources, resulting in poor quality car, which has formed a vicious circle, and the only way is Second, it is the financial chain rupture, as belonging to second and third line cycling brand, so Wukong bike is unable to get the top investment, and its partner program, that is, to recruit individuals or small businesses in the form of crowdfunding cycling , To solve the problem of funds and regional operations, the price of each car is 1,100 yuan, individuals or businesses can subscribe for 70% of operating income in the future.But because the project has not yet profitable, so small businesses are reluctant to invest, resulting in funding Chain breakage; There is, Ofo, the friction of worship, although the Goku bike deep plowing the Chongqing market, but with the ofo, morale of large-scale access, as well as the introduction of free riding activities, making the strength of the obvious Wukong bike slightly less power Finally, there are obvious head-effect of sharing cycling projects, and media resources and government resources are all concentrated in front of several enterprises. 3Vbike June 21, shared bike platform 3Vbike announced that with immediate effect to stop operations, to remind users who do not refund the deposit as soon as possible to apply for a refund, it can be said with the introduction of Wukang bike is the front and rear legs. 3Vbike February 2017 formally launched operations, raise Funds of six or seven million, running more than 1,000 vehicles, operating time is only 4 months, shorter than the Wuku bicycle. In order to avoid competition with ofo, prostitutes and other competitions, 3Vbike choose to run in third and fourth tier cities, 3Vbike in Baoding on February 26 put the first batch of bicycles in Baoding, then in Hebei Baoding, Langfang, Qinhuangdao, Beidaihe, Fujian Putian and other places It is reported that 3Vbike before the termination of operations up to 11,000 user registrations, the platform orders up to 500 orders a day for a total of only put more than 1,000 bicycles platform, the results have been very good. 3Vbike the reason for the failure is very simple: a lot of stolen bike.Because preparations are relatively hasty, and Wukong bike, 3Vbike also not equipped with smart locks, and even the APP did not exit, just opened a WeChat public number, the user through the public platform WeChat Registration, payment and other acts, bicycle positioning also depends on WeChat positioning, positioning accuracy is limited.Therefore, in the delivery of more than 1,000 vehicles, only to retrieve dozens of vehicles, the loss rate is almost 100% .Therefore, the collapse is also in Inevitable. Machi-cho bicycle The cho-cho is a bit different from most bicycles. It was founded by Ding Wein, 23, in Nanjing and officially launched on December 18, 2016. It is itself a wealthy second generation. The cho-cho is relying on its father's 20 million In early July of this year, Ding Wei's father, Ding Wan-qing, was investigated for alleged illegal fund-raising. Soon after, Ding Wei was also a shareholder of the company and was admitted to a detention center for investigation for nearly 40 days in the detention center. Machi-machi bicycle affiliated company is Nanjing Ironbeam Network Technology Co., Ltd., was established on November 3, 2016, the registered capital of 10 million yuan. By the end of 2016, the market has completed 5,000 in Nanjing, the company had previously expected in the first half of 2017 Completed around 80,000 taels, but on August 2, 2017, the company already went empty. According to Ding Wei, the founder of Machi-machi Cycling, revealed that the number of Machi-machi bicycles had surpassed 10,000 in Nanjing with a total of 150,000 users and a daily living capacity of nearly 20,000. As of now, 10,000 depositors still have no refund, amounting to nearly 2 million yuan. Despite its parent company blood transfusion, but with the back behind the financial support of Tencent, Dili, Sequoia Capital and other fof, compared to huge differences in strength, in addition to capital, Machi-machi delivery of 10,000 compared to ofo Second, the capital chain of his father company broke, resulting in no capital support, and like Machi cycling this two or three-lane sharing bike platform, in the head effect of the shared bike area, Venture capital agencies simply can not cause the interest.Finally, the town of Machi bicycle cost is too high as 1,800 yuan / vehicle, second only to worship in all shared bicycles. Cool cyclist Cool Cyclist was established in November 2016, the location of Beijing. According to the data published by Cool Cyclist, to June of this year, Cool Cyclist registered users of more than 10 million, a bicycle deposit of 298 yuan, just the deposit part of it has been There are nearly 3000000000. Such a scale already belongs to the front of the shared bicycle brand, but still can not resist the brutal competition in the market.  Cool Odd cycling funds have been problems in July August, Odd cycling began to burst large deposit can not be refunded issue, which is due to cool ride because Cool cool online focus on the new features, too frequent updates, resulting in System instability.But, by the end of September, the problem not only failed to solve, but in an increasingly serious direction.In the evening of September 27, Tongzhou Wanda Plaza, Block B, Kuqin headquarters, asking for a refund of the deposit of the user On September 28, on the way to Shanghai Airport for investment talks, Co-founder and CEO of Cool Cyclist Gao Weiguang received a phone call from the major shareholder and the CEO post was removed. As for the dilemma of a cool cyclist, Ko Wai-kwong said: "There are two main reasons for today's cruel drowsy situation: first, inadequate funding and mistakes in decision-making; second, the vicious competition caused by competitors and unreasonable vicious competition has caused the situation today ' Leaving aside the fact that Gao Weiguang runs Cool Cyclist and operates another P2P lending company, Credit Succeed, the Cool Cyclist finally embarked on a hard-fought deposit - employee turmoil - people go empty on the floor. , According to Gao Weiguang revealed that in order to get out of the predicament, he had privately meet ofofo, worship founder looking forward to purchasing a cool cyclist, but no one took over the last burst is a Sichuan company unification of a comprehensive acquisition of Kuqa If it is true, it will be counted. Xiaoming bicycle Xiaoming Bicycle was founded in September 2016 by the founder and COO of the original home meters founded by Jin Chaowei, the core team from the drip travel and Uber. From August 2016 to October, Xiaoming Bicycle completed a total of 3 financing In July 2017, Xiaoming bicycle users began to reflect the problem of hard-to-refund deposits, causing users to have a refund of the deposit. Xiaoming bicycle could have been a good start, early and also too, worship a higher share of the bike, but with Tencent, Ali, Sequoia Capital investment ofo, after the mover, and gradually grew to share Cycling brand, Xiaoming bicycle gradually defeated, and then fought from the second and third tier cities in the third and fourth tier cities, will make the first and second tier cities can not find a large number of car applications for a large number of deposit back. It is reported that as of late October, Xiaoming bicycle has successfully processed deposit refund requirements of nearly Jiucheng, but there are still some users did not get the deposit. From July burst out the problem of hard to refund the deposit, its CEO Chen Yuying had a deposit Refund difficult to explain as a 'technical problem.' By September / October, Xiaoming bicycle began to default on wages, in October, according to Xiaoming bicycle employees revealed that although everyone is still at work, but no substantive work. A small blue bike in the middle of a storm These two days, I believe you have also been a small blue bicycle back to the deposit difficult problem has also been screened, and if nothing else, a small blue bike may be out of the shared bicycle brand.Blue Blue Bicycle was established in October 2016, at In January 2017, the Company completed A-round financing of 400 million yuan, led by Black Hole Capital and Wise Star, with a valuation of 1 billion yuan. It has been reported that B-round financing of Little Blue is nearing completion, but in the end, It  November 15, a small blue bicycle employees released news that the small blue bicycle announced the dissolution of the arrears staff wages continue to default to February 10, 2018. According to internal staff revealed that the small blue bike 14 has been dissolved most of the employees , A small blue bike HR has even started to sell furniture in the circle of friends '5 into the new office furniture, fashion simple, transfer shot.' October 20, Blue Cyclone has issued a notice that the user application before October 30, 2017 Of the refund will be returned by November 10, 2017. However, by mid-November, if the refund time has passed, there are still many users did not receive a refund. It is difficult to return the deposit, the employee is dismissed and the founder is abroad. A series of signs indicate that the little blue bicycle has been unable to get back to the sky. For the small blue bike has been very high rating, especially its variable speed settings.However, the user experience is not good to share all the cycling, including capital, supply chain, offline operation and maintenance, is a comprehensive factor in the contest. , Worship the head of these players rely on the capital crazy staking time, there is no capital support for small blue bike and other third-tier or even third-tier bike sharing brand will undoubtedly be more and more marginalized.The small blue bike final defeat financing, there are Management's strategic mistakes, shopping malls such as the battlefield, a carelessness will lose the game. Mobile Internet 'tuyere' come faster, go faster, seize the opportunity to seize, did not catch it fleeting shared bike is a comprehensive game of all aspects of the effort is very important, but the same opportunities . Just as after the collapse of the Wuku bicycle, the founder Lei Houyi laments that entrepreneurs do not blindly chase the vents. Vents not catch up, but to be out, you need deep plowing in an industry, when the opportunity will be prepared. That few can also be made, this is the first mover advantage.
Mobile Internet era, people are chasing the 'vents' Lei Jun had a 'stand on the outlet, pigs can fly' is even more widespread.From the early portal to BAT, from the 100 regiment to O2O and then to Live, each of the 'vents' almost without exception have created today's Internet giant, and now the 'vents' is undoubtedly: shared economy. Share the economy's most fire non-shared bicycles must belong to the sharing of cycling hot, not only makes the sharing of bicycle brands everywhere, but also appeared to share charging treasure, sharing Mazar or even share 'girlfriend' etc .. The influx of a large amount of capital created sharing Economic prosperity scene and grand occasion, according to the National Center for Information Sharing Economic Research Center released the "sharing bicycle industry employment research report" shows that as of July 2017, the cumulative domestic bicycle sales of about 16 million units, operating nearly 70 companies, Over 130 million registered users, very moment. However, seeing that he was a tall building, saw his flat collapsed ', the outlet has finally receded one day, just as people are still immersed in the carnival, with capital contraction, policy tightening, the industry accelerated Shuffle, a large number of shared bicycles After all, there was no resistance to brutal competition. From reducing the number of bicycle deliveries to getting back the deposit, it was hard to go to the founder to run. In the face of a brutal market, the shared bicycle enterprises could not staged the current version of the Dunkirk retreat except behind Tencent, Ali and other support for the motorcycle, ofo, a large number of shared bicycle brands are down on the beach, there may be you filled the deposit. Goku bike June 13 this year, Wuku bicycle operator Chongqing Warring States Science and Technology Co., Ltd. announced that due to the adjustment of corporate strategy, as of June 2017, will officially end support for Wukong cycling, exit sharing bike market, become the first collapse Of the shared bicycle companies, while only 5 months away from its official operation. Wukong Bicycle is a Chongqing-based company whose operator is Chongqing Warring States Science and Technology Co., Ltd., established in September 2016 with a registered capital of 100,000 yuan, is an Internet technology company focused on sharing economy. Chongqing put 1200 bicycles, as a result of a mechanical lock, 90% have been lost, and ultimately only to recover the amount of 10% .While the company in the project Wukong loss of more than 3000000 yuan. Wukong bicycle lost its car only one of the reasons for its failure, which led to the use of mechanical lock because it is unable to get the top supply chain resources, resulting in poor quality car, which has formed a vicious circle, and the only way is Second, it is the financial chain rupture, as belonging to second and third line cycling brand, so Wukong bike is unable to get the top investment, and its partner program, that is, to recruit individuals or small businesses in the form of crowdfunding cycling , To solve the problem of funds and regional operations, the price of each car is 1,100 yuan, individuals or businesses can subscribe for 70% of operating income in the future.But because the project has not yet profitable, so small businesses are reluctant to invest, resulting in funding Chain breakage; There is, Ofo, the friction of worship, although the Goku bike deep plowing the Chongqing market, but with the ofo, morale of large-scale access, as well as the introduction of free riding activities, making the strength of the obvious Wukong bike slightly less power Finally, there are obvious head-effect of sharing cycling projects, and media resources and government resources are all concentrated in front of several enterprises. 3Vbike June 21, shared bike platform 3Vbike announced that with immediate effect to stop operations, to remind users who do not refund the deposit as soon as possible to apply for a refund, it can be said with the introduction of Wukong bike is the front and rear legs. 3Vbike February 2017 formally launched operations to raise Funds of six or seven million, running more than 1,000 vehicles, operating time is only 4 months, shorter than the Wuku bicycle. In order to avoid competition with ofo, prostitutes and other competition, 3Vbike choose to run in the third and fourth tier cities, February 26 3Vbike in Baoding release the first batch of shared bicycles, then in Hebei Baoding, Langfang, Qinhuangdao, Beidaihe, Fujian Putian and other places It is reported that 3Vbike before the termination of operations up to 11,000 user registrations, the platform orders up to 500 orders a day for a total of only put more than 1,000 bicycles platform, the results have been very good. 3Vbike the reason for the failure is very simple: a lot of stolen bike.Because preparations are relatively hasty, and Wukong bike, 3Vbike also not equipped with smart locks, and even the APP did not exit, just opened a WeChat public number, the user through the public platform WeChat Registration, payment and other acts, bicycle positioning also depends on WeChat positioning, positioning accuracy is limited.Therefore, in the delivery of more than 1,000 vehicles, only to retrieve dozens of vehicles, the loss rate is almost 100% .Therefore, the collapse is also in Inevitable. Machi-cho bicycle The cho-cho is a bit different from most bicycles. It was founded by Ding Wein, 23, in Nanjing and officially launched on December 18, 2016. It is itself a wealthy second generation. The cho-cho is relying on its father's 20 million In early July of this year, Ding Wei's father, Ding Wan-qing, was investigated for alleged illegal fund-raising. Soon after, Ding Wei was also a shareholder of the company and was admitted to a detention center for investigation for nearly 40 days in the detention center. Machi-machi bicycle affiliated company is Nanjing Ironbeam Network Technology Co., Ltd., was established on November 3, 2016, the registered capital of 10 million yuan. By the end of 2016, the market has completed 5,000 in Nanjing, the company had previously expected in the first half of 2017 Completed around 80,000 taels, but on August 2, 2017, the company already went empty. According to Ding Wei, the founder of Machi-machi Cycling, revealed that the number of Machi-machi bicycles had surpassed 10,000 in Nanjing with a total of 150,000 users and a daily living capacity of nearly 20,000. As of today, 10,000 depositors still have no refund, amounting to nearly 2 million yuan. Despite its parent company blood transfusion, but with the back behind the financial support of Tencent, Dili, Sequoia Capital and other fof, compared to huge differences in strength, in addition to capital, Machi-machi delivery of 10,000 compared to ofo Second, the capital chain of his father company broke, resulting in no capital support, and like Machi cycling this two or three-lane sharing bike platform, in the head effect of the shared bike area, Venture capital agencies simply can not cause the interest.Finally, the town of Machi bicycle cost is too high as 1,800 yuan / vehicle, second only to worship in all shared bicycles. Cool cyclist Cool Cyclist was established in November 2016, the location of Beijing. According to the data published by Cool Cyclist, to June of this year, Cool Cyclist registered users of more than 10 million, a bicycle deposit of 298 yuan, just the deposit part of it has been There are nearly 3000000000. Such a scale already belongs to the front of the shared bicycle brand, but still can not resist the brutal competition in the market. Cool Odd cycling funds have been problems in July August, Odd cycling began to burst large deposit can not be refunded issue, which is due to cool ride because Cool cool online focus on the new features, too frequent updates, resulting in System instability.But, by the end of September, the problem not only failed to solve, but in an increasingly serious direction.In the evening of September 27, Tongzhou Wanda Plaza, Block B, Kuqin headquarters, asking for a refund of the deposit of the user On September 28, on the way to Shanghai Airport for investment talks, Co-founder and CEO of Cool Cyclist Gao Weiguang received a phone call from the major shareholder and the CEO post was removed. As for the dilemma of a cool cyclist, Ko Wai-kwong said: "There are two main reasons for today's cruel drowsy situation: first, inadequate funding and mistakes in decision-making; second, the vicious competition caused by competitors and unreasonable vicious competition has caused the situation today ' Leaving aside the fact that Gao Weiguang runs Cool Cyclist and operates another P2P lending company, Credit Succeed, the Cool Cyclist finally embarked on a hard-fought deposit - employee turmoil - people go empty on the floor. , According to Gao Weiguang revealed that in order to get out of the predicament, he had privately meet ofofo, worship founder looking forward to purchasing a cool cyclist, but no one took over the last burst is a Sichuan company unification of a comprehensive acquisition of Kuqa If it is true, it will be counted. Xiaoming bicycle Xiaoming Bicycle was founded in September 2016 by the founder and COO of the original home meters founded by Jin Chaowei, the core team from the drip travel and Uber. From August 2016 to October, Xiaoming Bicycle completed a total of 3 financing In July 2017, Xiaoming bicycle users began to reflect the problem of hard-to-refund deposits, causing users to have a refund of the deposit. Xiaoming bicycle could have been a good start, early and also too, worship a higher share of the bike, but with Tencent, Ali, Sequoia Capital investment ofo, after the mover, and gradually grew to share Cycling brand, Xiaoming bicycle gradually defeated, and then fought from the second and third tier cities in the third and fourth tier cities, will make the first and second tier cities can not find a large number of car applications for a large number of deposit back. It is reported that as of late October, Xiaoming bicycle has successfully processed deposit refund requirements of nearly Jiucheng, but there are still some users did not get the deposit. From July burst out the problem of hard to refund the deposit, its CEO Chen Yuying had a deposit Refund difficult to explain as a 'technical problem.' By September / October, Xiaoming bicycle began to default on wages, in October, according to Xiaoming bicycle employees revealed that although everyone is still at work, but no substantive work. A small blue bike in the middle of a storm These two days, I believe you have also been a small blue bicycle back to the deposit difficult problem has also been screened, and if nothing else, a small blue bike may be out of the shared bicycle brand.Blue Blue Bicycle was established in October 2016, at In January 2017, the Company completed A-round financing of 400 million yuan, led by Black Hole Capital and Wise Star, with a valuation of 1 billion yuan. It has been reported that B-round financing of Little Blue is nearing completion, but in the end, It November 15, a small blue bicycle employees release news that the small blue bicycle announced the dissolution of the arrears staff wages continue to default to February 10, 2018. According to internal staff revealed that the small blue bike 14 has been dissolved most of the employees , A small blue bike HR has even started to sell furniture in the circle of friends '5 into the new office furniture, fashion simple, transfer shot.' October 20, Blue Cyclone has announced that users subscribe before October 30, 2017 Of the refund will be returned by November 10, 2017. However, by mid-November, if the refund time has passed, there are still many users did not receive a refund. It is difficult to return the deposit, the employee is dismissed and the founder is abroad. A series of signs indicate that the little blue bicycle has been unable to get back to the sky. For the small blue bike has been very high rating, especially its variable speed settings.However, the user experience is not good to share all the cycling, including capital, supply chain, offline operation and maintenance, is a comprehensive factor in the contest. , Worship the head of these players rely on the capital crazy staking time, there is no capital support for small blue bike and other third-tier or even third-tier bike sharing brand will undoubtedly be more and more marginalized.The small blue bike final defeat financing, there are Management's strategic mistakes, shopping malls such as the battlefield, a carelessness will lose the game. Mobile Internet 'tuyere' come faster, go faster, seize the opportunity to seize, did not grasp it fleeting. Cycling is a comprehensive game of all aspects of the effort is very important, but the opportunity is equally crucial . Just as after the collapse of the Wuku bicycle, the founder Lei Houyi laments that entrepreneurs do not blindly chase the vents. Vents not catch up, but to be out, you need deep plowing in an industry, when the opportunity will be prepared. That few can also be made, this is the first mover advantage.
|
