This is not a conference, this is a rock and roll science and technology .Mask is like a super-rock star, show gorgeous dazzling new products, like sermon prophet general, enjoy the audience Fanshan call tsunami Who do you think of? Yes, only Jobs.
It was not my first time here on the night of November 16 in Los Angeles, Hawthorne, Los Angeles, and Tesla Semi, and in 2014 I was there for the launch of the Tesla Model S P85D. In fact, this private small airport is Tesla's favorite new release venue, the airport runway can directly show the acceleration of the new car can also be used for test ride.Another reason is that next to the airport is another company Musc Space X.
Musk's mansion is just northwest of Beverly Hills in Los Angeles. Every week he runs back and forth between Los Angeles and Silicon Valley between Space X and Tesla. Of course, a billionaire changing the world must sit Private jet. Arrived in Silicon Valley, Musk generally sleeps directly in the Tesla factory office, and occasionally go to Kerry friends Google co-founder of the Page.
It's no secret that Tesla wants to launch a power-driven truck. In recent months, Musk, a superb marketing company, has been on social media for a warming up of the new electric truck and appeals to the general public. Twitter wrote: "This truck can turn into a robot, fight aliens and make latte ... Tesla's new product will make you beyond imagination into Blow your mind clear out of your skull, literally for your brain to explode.)
Live high-decibel rock music scene, I can even feel the foot of the temporary stands in the media seats located in the corner of the conference on the right, only two rows of seats in the stands .Because the front has been packed US media, they live on camera with their cameras, I can only stand behind a tall, not-so-big colleague, and I can see the stage from his shoulders.
In fact, Musk is not a master of speech.He had a little stuttering, pronunciation is not clear, speak a little stumbling.But it does not affect his popularity and unparalleled charm in California.As a continuous build PayPal, Tesla, Space X, has changed the successful entrepreneurs in several areas, Musk's charm comes from his past brilliant achievements and celebrity products that are unceasingly released.Of past successes, his exaggerated marketing only Willing to believe and look forward to.
Tesla's new product release has always been to rely on the gorgeous and upstart data and simple and elegant design to win the release of the new electric truck Semi is no exception. 0 to 60 miles (about 96.6 kilometers) accelerated 5 seconds per hour, Maximum life of 500 miles (about 804 km), load 80,000 pounds (about 36.3 tons), the use of super-charge, half-hour charge can run 400 miles.
If you review Tesla's several press conferences, you can find an interesting detail before each press conference, there will be insiders broke the media Tesla new performance parameters, to the outside world a good but not exaggerated psychological expectations However, the actual parameters announced at the press conference will be much higher than the previous broke the news to the audience and the media an unexpected surprise to the Semi example, before the press broke the media only 300 miles, but the actual Announced the life is 500 miles.
In the control of the public and the media psychology, for the release of new pre-warming campaign, so that the audience is mesmerizing, Musk is absolutely world-class expert, can only make people think of Steve Jobs and Apple. This is a gift, but also A manifestation of strength, whether it is a look of innocence, animal husbandry Zuckerberg, or look grim, and occasionally proud of Cook, in adjusting the atmosphere of the conference are far from comparable.
There are too many similarities between Musk and Steve Jobs, all devoted product managers who have brought leading industries and elegantly designed products that have changed the industries in which they operate; and they are both temper and impatient, It is good at exerting pressure to extract the maximum potential of employees, but also bring their own twisted position .Perhaps are all arrogant reason, the two are not too call.
As we all know, Musk disdainful of Apple, Apple even called it "mediocre employees of Tesla's job-hopping place." Musk also taboo others to compare him with Steve Jobs, because he did not want to be Jobs II.He recently said publicly , If you wear a black pullover before his death (Steve Jobs classic dress), it will certainly take the last breath to take off his clothes still far away. Subtext is that he will never do Steve Jobs II, because he is Musk I .
Participate in several Tesla conference, to enjoy a few times the scene of the fanatical atmosphere. Tesla is like the apple of that year, for diehard lovers, is a religion that represents the future. Musk on stage Every move, a smile, can attract the cheers of the audience .Use a line, "a light back to that a pestle, you can attract a myriad of fans."
This is so, in the hearts of fans, Tesla is an all-conquering new force mercilessly destroy the existing rivals in the backward old-fashioned industry.As with Jobs, Musk also likes to ridicule the traditional car prices at the press conference, Out of the car's exaggerated parameters directly crush the traditional opponents, he indifferent smile on the stage, while the audience is full of laughter.
Before launching the show, I saw a testimonial Twitter Twitter Tesla net red fans truth disclosure, perhaps to explain the fanatical enthusiasm of the 'tomorrow can finally see Tesla Semi electric truck, I have a Although I will never go away, although I will never buy, but I just like to see the whole industry was completely destroyed scenes.This Twitter was forwarded more than 1,600 times, received 10,000 Over 5 thousand likes.
I look forward to watching idol fans change the mood of the world, I understand, because I interviewed a week in advance outside the Apple Store in New York lineup, overnight meal to buy the iPhone's diehard fruit powder; I also testimony on Weibo Over the enthusiasm of Mr. LO Yong-hao hammer hammer fans, 'You just serious, we help you win' Unfortunately, now there are not many people outside the Apple store line up in advance, perhaps it is too easy to buy electricity online shopping right now, but hammer sales finally up It's not easy
Anyway, Musk was simmering at this press conference because both he and Tesla were under pressure recently, and Model 3 was in a hurry to produce 260 units in the third quarter Much lower than the original plan of 1600, to the end of March next year to reach 5000 a week capacity, but also directly dragged on the Model S and Model X delivery plan.Jason Tesla giant loss of 670 million US dollars, the share price continued But the bearish Tesla stock price had been used to take advantage of it, dropping Tesla's stock price from $ 385 in September to about $ 310 at present, with the market value plunging by a quarter in two months.
How could this situation not cause people to get angry, or Musk who never bothered to conceal his temper, and he cursed those shorts who short their share price to fabricate negative rumors waiting for the idiot to die of Tesla's demise , Tesla may as well privatization.Of course, simply grumbling is just a tyrant, to fight these short vampire, the most direct means is to release cool new products, with good news to boost popularity and confidence in one fell swoop Raise the stock price so that shorts burst positions, lose everything.
Musk at the press conference seemed relaxed, his new product once again convincing, like products and technologies from the future, so that the audience to see their accustomed industries and products is so obsolete, to see another industry The prospect of being ruthlessly destroyed, while the worship and ceremony of the audience are the best testimonials and affirmations of Musk and Tesla.
Do you think the conference is over? Does Musker satisfy him? Too naive .Masker, like Jobs, also likes One More Thing, throwing a real egg when you're unexpected, or is it Tons of tons of nuclear bombs.
Musk shook hands in front of the back of a truck suddenly opened again.While the audience puzzled when the truck fell back in the middle of the press conference center slowly opened the car door, which is dazzling glare And diffuse dry ice.A sleek red convertible super run away, the audience lights up again, Musk also back to the stage.
Super run! Audience audience has almost aphasia, only heard ah ah ah shout.This is Tesla's first production car Roadster's second generation! Delivery from 2008 to 2012 production, although Roadster only sold more than 2,200 vehicles, but to Tesla fans, this is like a spiritual totem, because the electric ultra-run Roadster, it was the beginning to create Tesla's original heart.
Although the beginning of the electric super run is not from Musk, but Tesla's co-founder Martin Eberhard, but Musk is also a super sports car enthusiast, but also his initial investment Testers Pulling an important reason.Only invested too much money, when the chairman of the board, watching Tesla into financial crisis, anxious Musk kicked the founders, decided to rip up their sleeves themselves, leading the special Sila walked past the brink of bankruptcy, all the way to create the current market value of the United States ranked second car prices.
18 years ago, Musk spent millions of dollars to buy a McLaren sports car F1 after he was successful in Silicon Valley. I saw in a documentary that when the McLaren car came home, young and astringent Musk excited like a child, when he was a little bald, but with Tesla, Space X's success, Musco's career and prestige to the pinnacle of his hair has also come back to life.
Musk introduced at the stage two Roadster acceleration performance, this red bright show sports car on the runway behind the stage on the show .A foot throttle, right foot accelerator pedal, Roadster II from right to left Rockets soared over the audience's view, leaving only hundreds of listeners stunned.
Even more atrocious is still behind 0 to 100 miles (160 km) speed acceleration in just 4.2 seconds 400 m linear acceleration of 8.9 seconds top speed of more than 250 miles (400 km), highway life of 620 miles (992 km). Roadster loaded with three motors, 200 kWh battery pack, the maximum torque of 10,000 Nm. 1 million Nm. I read it carefully before and after three times, in order to confirm the data of the torque of 10000 Nm, really no The number of false 0. Know that the Porsche 911 torque is only 460, while the other electric super-run only up to more than 700 torque.
Crazy, crazy, I think the audience have been caught in a state of madness, like God saw the same, maybe we can not find any better words to describe their astonishment, only to hold the Off the chin, subconsciously issued ambiguous sigh.Also this super run only available in 2020, the fans have time to prepare for the purchase.Which mentioned net red fans once again lamented on Twitter, 'Listed in 2020. Yeah, I want it, one hundred percent. Now wait for'.
Roadster second generation after the introduction, this conference is really over, two electric truck Semi and the supercar Roadster II have entered the middle of the stage, as the actors generally appear in front of the audience curtain call. Musk once again As they walked forward and clapped hands in front of lucky fans, as they left the show, the audience seemed to be flocking forward like a remote control, instantly clutching the red Roadster II around.
Do not know why, suddenly thought of the same in Lao Jia of Los Angeles, my heart a little sentimental, Fa Leodi's headquarters from Tesla's conference address only 15 minutes by car.Do not know whether Lao Jia is also concerned about Tesla's Conference released at the beginning of the FF 91 performance has been the second generation of Roadster relentless spike, the two are still similar prices (from 200,000 US dollars) .Falifornia's factory is still empty, waiting for do not know when the completion of the financing Lao Jia has been busy for more than four months. FF91 said it plans to go public in 2018, but who knows, maybe not in 2020 listed Roadster second generation first car.
After the conference, I walked out of the venue to the roadside smoking.One Fox chief executive came over to a cigarette, we chatted a few words.She told me that she is very supportive of new energy travel, therefore The first time scheduled Model 3. 'But my Lexus IS250 always spilled oil, hurrying for a new car, Musk in the end when the car can give me ah.
Just being said, a raccoon swaggering walked by me, startled me, watched the watch, it was midnight 12:15.