Li Kaixin first announced the 360 mobile phone in the double 11 record: 360 mobile phones ranked Double Day domestic mobile phone brand sales volume on the fourth day, double the number of domestic mobile phone sales during the second eleven fifth.
Looking back at the development of 360 mobile phone business this year, Kai-Xin Li said that from a business perspective, the company's operating conditions significantly improved in the first quarter of N5 from sales to profits to create the best level since the company was founded. Second and third quarter released N5S, Vizza And several other new products also achieved a positive margin, sales and profit targets have reached the set goals.
However, he admits, 360 mobile phones also encountered some difficulties, such as the recent cooperation with suppliers unexpected, longer parts supply cycle, a direct impact on the delivery of products on schedule; such as staff complain about feeling the company's growth is not fast enough, etc. According to Li Kaixin, an industry has an industry law of development, and as a smart and complicated hardware product such as a mobile phone, it must maintain its strategic patience and step by step through the bench with ten years of cold spirit. Ignoring the brutal growth of industrial law, the result is that its prosperity is also booming, its death also suddenly Yan.
For the future development of 360 mobile phone, Li Kaixin put forward a clear goal: the next year, achieving not less than 50% performance growth; the next few years the goal is to ship over 10 million, becoming a company with annual revenue of 10 billion. (Zhang Jun)
The following is the full text of Kai new letter:
Maintain strategic patience and win greater victories
360 mobile phone team of students:
November 18, is the anniversary of the second anniversary of our move to intellectual Park, because of the time, all departments are busy preparing for the new listing, I also travel in Beijing on business, so the company to a simple and simple Way to commemorate this day.
In the just past double eleven, 360 mobile phones on the day of double eleven day sales of domestic mobile phone brand list fourth double-cell phone sales during the second national total of fifth, as a venture more than two years the team, a new Brand, to obtain this result, it is not easy; especially in the new product is not yet available at the stage, to obtain this result is even more rare. These are the results of all staff work hard together, thank you!
We believe that only by leading the team through a series of actual combat and gaining a victory is the best way to unite the team and inspire the team so that everyone can see the hope of victory in the vast entrepreneurial long march and take a firm step. Go down.
Looking back on this year, from the business point of view, the company's operating conditions significantly improved and achieved a qualitative growth in the first quarter, N5 ushered in a good start to the market, from the volume of the market to volume and then profits, all create a company since its inception the best level!
In the second and third quarters, several new products such as N5S and Vizza were released, all of which achieved positive profit margin. The sales volume and profit target all reached the set goals.
From the management point of view, this year has also been significantly improved.Process system, is a little bit sound and perfect; operational efficiency, organizational effectiveness has been greatly improved; learning organization construction in full swing, management skills and operational capacity to enhance training day, Every weekend are carried out; rewards and punishments, through the project bonus-oriented charge; care for employees, commercial insurance coverage to each employee; man-matching, fixed-job grading, equity incentive landing are also steadily, these are It marks that we have entered a healthy and healthy development track.
Of course, the path to start a business is no easy one, for example, not long ago, our cooperation with suppliers unexpectedly delayed the component supply cycle, which directly affected the delivery of products on schedule. For example, we also heard a few colleagues complain and feel the company's growth rate Not fast enough, etc. We would like to say that an industry has an industry law of development, to do such a complex mobile smart phone hardware products, we must maintain the strategic patience to truly grasp the needs of users, a solid upgrade performance and quality, to do a time Rose, Huawei, OV are all bench to take the cold spirit of ten years to get through step by step, and some friends ignore the brutal growth of industrial law, the result is its prosperous Bo Yan, its death also suddenly Yan.
The next year, the company established a performance growth of not less than 50% of the target; the next few years, the company's goal is to exceed 10 million annual shipments, become a company with annual income of 10 billion. To achieve this business goal, we must rely on every entrepreneurial fellow, solid business skills, fill shortcomings, work together to build the ability of the organization for the future.
We sincerely hope that all staff will correctly understand their responsibilities and roles, take the initiative and assume responsibility, and constantly improve their business capabilities through business operations, training, and skill competitions. They will meet the problems and solve problems without any complaints and close cooperation. better;
We hope managers at all levels will strengthen their confidence and conviction and set their sights on the success of the company. They will take the lead in establishing a simple and pragmatic work style that start-ups should have, respecting and trusting employees, helping employees grow, reasonably empowering each employee to participate Business, fully stimulate the vitality of each employee, the cleverness of all staff into organizational momentum.
The successful listing of the Group is a tremendous encouragement and encouragement for us. The competition in the mobile phone industry is long-distance running, not sprinting 100 meters. Let's follow the example of hard-working pioneering business in the old Zhou era. The mobile phone team must be able to Achieve greater victory, to create belongs to our brilliant!
Lee opened new
November 17, 2017 morning, in Beijing