According to the latest news from foreign media, millet companies still have no presence in the US smart phone market and mainly sell some electronic groceries.
According to the US technology news site TheVerge reported recently in the US market, millet launched more electronic products, including panoramic cameras, mobile power began to sell on the Amazon website.
It is reported that after millet has been in the United States market sales of Internet set-top boxes, televisions, sales channels, including Wal-Mart stores throughout the United States around the other official shopping mall in the United States, millet is also selling sports bracelets, mobile power, headphones and other products.
Due to the high cost performance, Xiaomi's electronic groceries are popular in the United States and will be sold out in a very short period of time.
Foreign media pointed out that with the adoption of electronic grocery paving the way, the future of millet companies may be smart phones to the United States market.
The US smart phone market is very different from China and India. Operators play an almost monopolist role. It is difficult for Xiaomi to bring the successful Internet direct selling model in China to the United States.
Tencent Technology in the technology market research firm Counterpoint report saw the second quarter of this year, the United States nearly 60% of the smart phone market, was ranked No. 1 Samsung Electronics and Apple ranked second place occupied by the two giants have obvious advantages .
Ranked third is the South Korean veteran mobile phone maker LG, won a 15% share.
Fortunately, China's two major mobile phone brands entered the top five, of which ZTE accounted for 11.5% of the share, using Alcatel's TCL company gained nearly 5% share.
In the US smartphone market, ZTE has been operating for many years and has fostered some cooperation with the four operators and therefore is the largest share of China's mobile phone brands.According to the U.S. media, ZTE Corporation mainly sells low-cost handsets for prepaid Low-end market fees.
It is reported that with the phasing out of the US mobile operator subsidy system, users need to buy new phones at full price (for example, the purchase cost of Apple mobile phones increased from 200 US dollars to 650 US dollars), which for many consumers increased their burden, they began to find Other mobile phones with higher cost performance, which formed a good hand for Chinese mobile phone brands.
In the statistical pie chart of the above market research firms, Chinese manufacturers such as Motorola (affiliated with Legend Group), HTC, Huawei and Coolpad also get a small share, but they are far less than ZTE and are basically negligible.
Statistics also show that millet phone is still hard to find traces in the United States.
Earlier, Barre's chief executive of international operations (already defected to Facebook), said in an interview with Bloomberg that the company will make preparations for the deployment sooner or later, including the establishment of after-sales service and sales facilities Etc. Only after everything is in place will Xiaomi sell cell phones in the United States.
Under the background that high-end mobile phones are monopolized by Samsung Electronics, Apple and LG, Xiaomi's market strategy in the United States is most likely to rely on the high cost performance to snatch the prepaid low-end mobile phone market, which will pose a threat to ZTE.
However, millet if you want to establish a good working relationship with operators, need a lot of cooperation to accumulate time.
In the past year, the pace of millet internationalization further accelerated.In the third quarter in the Indian mobile phone market, millet has ranked second, and the first gap between the Samsung Electronics has been very small.New market report also shows that millet entered Russia Top five mobile phone market.
In addition, millet mobile phones have also entered the markets of Southeast Asia, Africa, the Middle East, Latin America, etc. The rapid international expansion of millet also eroded the share of the other two relatively high-level handset manufacturers, Lenovo Group and Huawei.
There are voices that millet for the United States, Europe and other developed markets to take more cautious strategies, mainly due to fear of patent litigation intercept cut Europe and the United States market is Samsung Electronics and Apple 's main battlefield, if the millet rely on the cost of a huge impact on foreign countries Cell phone manufacturers will certainly exert pressure on millet through patent litigation. However, the current patent library in Xiaomi is accumulating, and there is no capital for opening a 'patent war'.