Ten years ago, the Internet of Everything seems to exist only in the movie screen, how many people look forward to the same as their masters of life, dialogue with the machine, enjoy the intelligent AI brought family services .With the vigorous development of the Internet, this year is expected Intuitive film plot finally reproduce in real life, in every family, everyone's side.
For the time being, the interconnection of home information always requires a display terminal, and in the home use scenario, the longest one people spend most of time is the piece of screen-equipped device - the smart TV, which is considered the most An important piece of screen is an excellent gateway to future home interconnection.
In fact, we mainly need two key functions, one is display capability and the other is video processing capability. However, in fact, there is no essential connection between these two capabilities, especially in the era of smart home with interconnected Internet. The separation of the host is an inevitable, and now the box is only an initial stage, the future may be more different forms of different products. After the separation problem, why the box can not be connected with smart speakers and other smart devices aggregation? In the meantime, we can control other devices in the living room even with TV sets that are not commonly used in the bedroom.
As the separation of the product form will depend on people's core just need, each type of population has a different choice, some people pay attention to the video, some people pay attention to the sound, etc., thus prompting the hardware manufacturers to launch different types of products.This is not the same with traditional television, people Previously just think the screen is the key, the pursuit of display, the TV functions are similar, but with this screen and the host of the separation, the space for choice is huge.
In the future, the form of smart TV will undoubtedly change, the physical screen or will disappear, the emergence of artificial intelligence, speech, face and a series of cognitive perception, the remote control does not exist the necessary. Mature, smart TVs in the home will also be more influential.
The first is cloud services, which store user data in the cloud, and users can access their own data anytime, anywhere using any networked device, and cloud services are becoming an integral part of home networking. Big data, big data will affect the accuracy of the user's portrait, through big data technology, user behavior will become an analytic and predictable existence.And finally artificial intelligence AI technology, its development more and more unexpected, Going forward every year continuously makes qualitative changes caused by quantitative change.It is foreseeable that the concept of smart home with smart TV as the core will eventually land and form a new service.
Smart TV has now let many users back to the living room, according to Iqiliyi data, smart TV OTT traffic has become more than the PC side became the second largest flow of love influx of traffic entrances. Now in addition to selling hardware, you can also sell boot ads, cash The Logic In addition to the PC, OTT has also become a very important channel, which is the biggest change Smart TV brings to the industry.
From the advertising market, smart home and IoT devices, the future there is a large number of advertising needs, smart TV will be a major channel.This year the entire OTT advertising market, the industry's market capitalization is 2000000000, obviously low.In the traditional television Large-screen market, a year is 100 billion, between 2 billion to 100 billion there is still a very large room for growth.In addition, the entire smart TV shipments, as well as the monthly active, has slowly approached the traditional television, Even beyond its momentum, this is also a very huge market.
As a home-based product with its own media properties, TV has its own natural advantage in promoting technology life. Large screens can also convey better advertising content. If other smart home products can be connected to the TV and the market demand, the living room value of the smart TV Will be further explored, the future of science and technology life will be better.