Indian local time at 12 o'clock on the November 16, located in India's Pune Haier Industrial Park washing machine manufacturing base was officially put into operation, the first 'made in India' Haier no washing machine washing machine in the base off the line. India manufacturing base is Haier Internet factory in the global replication The world's best-of-breed, best experience for users worldwide through zero-distance connectivity with global users.
It is reported that, unlike other washing machines overseas factories can only produce a single product, the Indian manufacturing base to meet both the production of pulleys and rollers two categories of products, which is the first overseas manufacturing Haier washing machine layout in the manufacturing base After the Indian market, 90% of Haier washing machine products sold will be localized production, including 6 kg to 12 kg range of fully automatic impeller and double barrel washing machine. India Haier Industrial Park washing machines and other factories in operation, but also for the local Users provide more than 2000 jobs, boosting the development of local manufacturing.
As early as 2015, no-clean Haier has entered the Indian market, prior to India's local consumers suffering from dirty bucket difficult problems, ordinary washing machine after use for some time there is dirt attached to the barrel wall, causing secondary pollution to clothing With no-clean Haier coming to an end, local users in India are realizing the benefits of 'laundry first wash', subverting the traditional notion of laundry and changing the way local consumers live, and other mainstream brands in the region are now beginning to advertise Barrel cleaning and other health concept of washing machines, and Haier no-clean market two years to achieve 3-speed growth, leading the development trend of the local washing machine industry.
Data show that Haier washing machines since the Indian market in 2004 has maintained rapid growth in India's top five international brands, the Chinese brand only Haier, but long-term domestic exports of products, freight, delivery cycle and other issues Has been restricting the localization of Haier washing machine development.India manufacturing base put into operation, not only significantly reduce the cost of a single shipping, delivery cycle also shortened 65% year on year.Japan washing machine will also be achieved in India next year, which is fast Meet the needs of local users of great benefit to the product in the future, Haier washing machine manufacturing base in India will also radiation in South Asia, the Middle East and Africa and other peripheral areas.
Haier washing machine production base in India is only a microcosm of its global layout from 10 years from 2007 to 2017, Haier's own-brand sales in overseas markets rose to 98%, successfully entered Germany, Spain, Russia and other European and American countries Of the high-end sales channels.According to Euromonitor International data show that Haier washing machine market share for eight consecutive years ranked first in the world.