With the changes in consumer awareness, modern kitchen from the environment to supplies are undergoing tremendous changes here is not only a gourmet 'production plant', but also the integration of family art and lifestyle 'cultural center' with the awareness of innovation With the modern technology of kitchen electrical products doing my part to support the kitchen this piece of heaven and earth skeleton.
All along, people are aware of kitchen electrical products are functional appliances, few people have been concerned about the technical content behind, I do not know, seemingly weak technical kitchen appliances often have sophisticated technology as a support. Aerospace Technology is synonymous with cutting-edge, cutting-edge and high-value technologies. Under the background of emphasizing industrial and military integration, Haier has tried to introduce aerospace technology into the kitchen and electrical products.
Make forward-looking technology into millions of households
Recently, two academic papers Haier caused widespread concern in the industry, one of the "research progress of low temperature plasma combustion and its feasibility analysis of household gas stoves" will space black technology applied to domestic gas stoves possible, the paper mentioned , The plasma combustion technology can be applied to household gas stoves can effectively improve the combustion efficiency of gas stoves and reduce pollutant emissions.
It is understood that the latest promulgation of "household gas cooker energy efficiency limit value and energy efficiency rating" has a household gas stove energy efficiency thermal efficiency threshold has risen to 63%, if this from the 'space technology' cutting-edge technology can be successfully applied, Then it will make the thermal efficiency in the first level based on energy efficiency has greatly improved space, and even promote the progress of the entire industry.At Prior to this, Haier also introduced anti-dry stove 3, temperature control anti-dry gas stove, realized in With anti-dry on the basis of the oil temperature can be controlled at 180 ℃ -210 ℃ health range, is recognized as the industry's safest health cooking technology.
People often say that 'stove does not divide the family', Haier has never stopped on the exploration of technology related to black smoke hood.With the continuous improvement of people's living standards, the purchase of tobacco machine has not only limited to the appearance and large Suction, lower noise is also an important index to judge the quality of the smoke machine.The smoke machine noise mainly comes from the aerodynamic noise, electromagnetic noise and mechanical noise, Haier through the continuous improvement of the structure of the fan of the fan, the use of staggered impeller and bow worm Optimize the structure of the tongue and the volute to offset the noise interference is expected in 2018 Haier flat-panel soothe R & D platform will complete the technology switch, when the 20-volume Haier hood noise will drop to 67dB lead the entire industry.
Haier from China
However, sophisticated technology R & D strength requires not only accumulated technology and a large number of R & D costs, but also the co-ordination of major research and development system, Haier has R & D centers around the world, the United States GE Appliances Georgia kitchen electrical plant, Italy Elba kitchen electrical Factories and China Haier, such as five major electrical manufacturing plant intelligent manufacturing plant, you can truly global research and development, global manufacturing, global operations.
As a proud national brand, now Haier is no longer a narrow sense of the Chinese enterprises, but also look at the world, the globalization of the layout, the global operation of international enterprises.Currently, Haier Chef Electric has 'coherent Chinese and Western' , Its five major brands have built a large kitchen strategy in the world. They have been further developed in the United States, Europe and other developed countries as well as the Middle East and Africa. Fisher & Paykel has positioned the social kitchen, the United States GE positioning kitchen, the Casarte positioning art kitchen, Kitchen appliances positioning smart kitchen, with a more detailed brand positioning services in different parts of the world, different colors, different preferences of consumer groups.
It is understood that Haier products are now sold in more than 160 countries and regions in Europe and the United States top ten major home appliance chain channels every minute there are 125 overseas consumers to become Haier users, Haier has also become China's most recognized overseas Degree of home appliances brand.
In the domestic market, the growth of the kitchen appliance market in the past two years is exceptionally strong. According to Zhong Yikang, the annual market of the kitchen and electric appliance market in 2017 will reach 96.8 billion yuan, up 14.4% over the same period of the previous year. In this competitive market of RMB100 billion, Haier Also showed a strong stance, dazzling figures also reflect the high consumer recognition of Haier's kitchen electrical Haier three quarterly report in 2017, the company reported operating income of 119.2 billion yuan, an increase of 41%, continued high growth Among them, Haier's high-end kitchens have always been the fastest-growing products in each category. In the first three quarters of 2017, the market growth rate is 48%, ranking the first in the industry.
Today, the kitchen is no longer a smoky 'kitchen house', it is also a family social place that brings together family emotions and reflects the quality of life. As the smallest unit for building intelligent, high-end and art kitchen, Under the impetus of the big wave of upgrading, the product structure continues to upgrade, and the kitchen and electrical appliance enterprises spare no effort to integrate the most advanced technologies into the products. In this respect, both in the forward-looking layout of technologies and in the globalization of brands, Haier is in the lead in the entire industry and is the benchmark for guiding the future development of the kitchen appliance industry.