Beijing time November 16, located in Pune Haier Industrial Park, Haier water heater Internet factory was officially put into operation, the first made by the Indian high-end anti-wall water heaters in the interconnection of factories off the assembly line.This is China's water heater industry built overseas The first interconnection factory is also the first self-built overseas interconnection factory for Haier water heater. The factory has a built-up area of nearly 16,000 square meters with a total of 8 production lines, mainly producing electric water heaters and solar water heaters. In addition to satisfying Indian household bathing products Demand, it will also be radiated to the Middle East and Africa and Russia at the same time, India Pune Haier Industrial Park also produces refrigerators, washing machines, air conditioners and other home appliances, Haier home appliances to achieve local manufacturing in India.
Local production: 20 minutes to the user's home
Relevant person in charge of Haier revealed that the water heater factory in India is another important step toward the globalized layout of GREENoneTEC, the world's largest flat-panel solar manufacturer in 2017. Haier water heater officially entered the Indian market in 2009 and the water heater Exports to India mainly rely on exports, exports from Qingdao electric plant and arrived in India, local needs 1 month.After the construction of local production, each water heater from the factory drive only 20 minutes to reach the Pune user home, great Reduce the cost of time and freight costs, all the convenience brought by localized production will promote the magnitude expansion of the Haier water heater market in India.At the same time, the industrial park will create about 2,000 jobs after it is put into operation to ease the pressure of social employment Improve the living standards of local residents.
'Trinity' results: the compound annual growth is 4.5 times the industry
From the market and product layout, Haier water heater in India to establish a "Trinity" operating system, based on local needs for local design, manufacture and sales.For example, India's local water heater products backward and hot and humid, unstable electricity and other environmental issues, Haier The water heater not only exports the patented anti-electric wall technology but also realizes the local manufacturing of the electric wall-proof technology to bring a healthy and safe bathing experience to the Indian families. The water heater with the music function to meet the needs of Indian people's song and dance is also produced and sold .
According to Euromonitor International 2016 data show that Haier electric water heater has been the world's first five consecutive years of sales, the Yikang data show that Haier water heater sales in China for 19 consecutive years first. From entering the Indian market, Haier water heater has maintained a compound annual growth 45% of the rapid development of the Indian market is 4.5 times the industry level, is expected to enter the Indian market TOP3 in 2020. The Indian plant is based on 'localization' to promote global business development, the official launch of the global Haier water heater layout will be more Hair sound, is Haier water heater in the world to form an important part of the global supply chain, to accelerate its completion of the global market layout.