Toshiba Japan has long been immersed in a serious financial crisis of insolvency is currently raising money by way of selling assets, Toshiba has just recently transferred the TV business to China's Hisense company.According to foreign media latest news, Toshiba is preparing to transfer Personal computer business, and Asustek Computer Co., Ltd. in Taiwan have begun negotiations, the other Lenovo Group also has an interest in the acquisition.
Toshiba's transfer of PC business is not surprising, not long ago, Toshiba executives told investors that they will consider restructuring their businesses, including the transfer of poor profit TV, personal computers and other business Toshiba is very Quickly turn these statements into action.
According to the Nikkei news reports, Toshiba has already started negotiations with Taiwan's Asustek Computer Co., Ltd. However, it is still not clear when and how the price of the transfer can be signed.
In the global computer industry, Taiwan's Asus and Acer are currently in a poor situation with a market share of around 7%, far behind the number one group (Hewlett-Packard, Lenovo, Dell) .A number of market research firms reported earlier Asustek Computer performed poorly, with multiple falls or losses in the top six in the list, or the only downside.
Wednesday, market research firm TrendForce released the latest data show that Apple's third quarter notebook sales have surpassed Asus, taking away the other place fourth.
Foreign media pointed out that ASUS is only a small player in the sales of commercial computers, so the acquisition of Toshiba's computer business will bring about synergies, and now, Toshiba personal computers in the United States and Europe still have some advantages.
It is reported that China's Lenovo Group has also expressed interest in the acquisition of Toshiba's computer business, whether the formal negotiations into the unknown.
Not long ago, after more than a year of negotiations, Lenovo and Japan's Fujitsu Ltd. signed an agreement to merge Fujitsu's PC business with a controlling stake in the company.Relying on Fujitsu's share of the computer, Lenovo Group's share of PC hope more than HP, return to the top position.
Previously, Lenovo also acquired NEC's PC business in a similar fashion in Japan after the acquisition, NEC's brand continued to be retained in the healthy operation of the Japanese market.It is reported that if the acquisition of Fujitsu's computer business is completed, Lenovo Group will get 40% of Japan's personal computer market share, ranking first place.
It is unclear whether Lenovo's acquisition of TOSHIBA's computer business will face antitrust approval by the Japanese government with the dominant share of Japan's PC.
Toshiba is the originator of the global PC market. As early as 1985, Toshiba introduced the T1100, a business notebook, which is considered the world's first truly commercial notebook.
However, as we all know, personal computers have long been a sunset business and have been declining for many years. The strategic position of the computer business in Toshiba has dropped dramatically. In fact, last year, Toshiba, Fujitsu and VAIO (an independent spin-off from Sony Computer) Negotiations started, hoping to mimic the Japanese monitor company model and consolidate the computer operations of the three companies into a new company.
But the negotiations ended in failure, the three companies go their separate ways, Fujitsu eventually transferred the computer business to the Lenovo Group.When the negotiations failed, some industry insiders believe that Toshiba's external transfer of computer business, only a matter of time sooner or later .
Global personal computer market has already achieved the centralized, Tencent technology market research institutions in the third quarter of the global PC market report to see the six giants have accounted for 80% of the global market share, and HP, Lenovo, Dell, the three giants To about 60% or so.
In this context, the personal computer business such as Toshiba, VAIO, Samsung Electronics, the market share is almost negligible, and the cumulative sales of small vendors are still continuing to decline.
Toshiba is nearly insolvent as a result of serious losses and operational errors in the U.S. nuclear-electronics business Westinghouse, which caused nearly $ 9 billion in economic losses to Toshiba. If Toshiba can not become a fully-capitalized company by the end of March next year, With the removal of the second board market in the exchange, a large number of investors will suffer economic losses.
Earlier, Toshiba and Bain Capital, the United States led the United States, Japan and the United States signed an agreement to the flash business for $ 180 billion transfer of the price, but the transaction there is the risk of not being completed by the end of March next year, mainly due to Toshiba Joint venture partner US Western Data Corp. opposed the deal.
As a result, Toshiba began implementing Plan B to raise cash, including raising $ 5.3 billion in equity financing.
In the past few years, Toshiba has sold a large number of non-core assets, such as the household electrical appliances business for 500 million US dollars last year, the transfer of the price of China (microblogging) Group, the TV business has recently transferred to Hisense. Earlier last year, Toshiba also transferred its medical device business to Canon Japan at a cost of 6 billion U.S. dollars.
In view of Toshiba notebook brand influence in the enterprise market, Lenovo and Asustek will bid for, will be worth attention.