Offline appliances may be about major changes in the channel! This is not alarmist, but there are giant came in, muddy water is inevitable.
Recently there is news that the main TV business a bit TV and television network companies have fully entered the appliance market, and extensive construction of 'radio and television mall' online sales of home appliances products.And the author asked the telecommunications stakeholders said in the observation, there is no temporary Specific actions. Radio and television is coming, if telecommunications and then involved in home appliances offline channels, then the line will face a new round of 'life and death robbery'.
Radio and television intervention, channel or change
Crocodile have entered the appliance line
Although the reshuffle year after year, but the next two years, home appliances offline channels may face a depth of reshuffle! This is not the original competitor escalation, but the strength of the outsiders involved should not be underestimated.
Recently there are appliance dealers to the Chinese home appliance network hurriedly revealed that the main cable TV business network companies have fully entered the home appliance market, a broad line under the construction of 'radio and television mall' sales of home appliances. This originally cable television service to the main Of the companies, and gradually reach the tentacles sales of home appliances and other related businesses, the reason behind the sure line is still there are many opportunities for home appliances.While using home services and industry chain advantages, the introduction of this business is also wise move.
In fact, prior to this, rely on online business started Jingdong already actively layout appliance offline market.In the broader market of the county and townships, JD.com through the current has more than 5000 'Jingdong appliance stores' to open up rural areas Market, has covered 25,000 towns and 450,000 administrative villages.
Jingdong line under the depth of expansion channels
For radio and television companies to use the channel advantage involved in offline appliances market, the author asked the telecommunications stakeholders, they said they are concerned about the temporary and did not follow up the measures.
Although telecom has not yet moved, but does not rule out the success of radio and television in the trial if the water, telecommunications will immediately intervene.After all, the traditional business are facing the embarrassment of the ceiling, seeking new profit growth point is the most urgent thing now, so once you make money , Copy speed will exceed the imagination.
Former offline entities formed a national chain such as Suning GOME, where local heavy chains, Wuhan Industry and Trade and other regional chain stores as well as supermarkets, small chains and husband and wife shops all over the country were located. However, when the online business is rapidly developing, Although under the impact of business, but with a small circle of radiation can still be partial security corner.
However, with the intervention of more and more giant, I am afraid home appliances will usher in a life and death battle line.
The rise of 34 markets is the main reason
Radio and television company's involvement, indicating that the chance of home appliances line is still great.
It is understood that, due to the large volume of sales of radio and television department, so you can bypass the agents, directly negotiate with the appliance manufacturers to get goods so that they can get more than the average distributor may have the price, then their products in The market will be very competitive. The key is that their business is from top to bottom, which means that the biggest advantage is that they give customers a complete solution to completely eliminate the user's worries.
It is reported that radio and television network companies have not entered the point of television, and Foxconn reached a cooperation in the sales outlets Sharp, Shang Shang, Amoi and other brands of black electric products, and in the second half gradually increased the LG , TCL and other brands of washing machines, refrigerators and other home appliances products.And China's home network news shows that employees in some areas have been assigned to 2-3 million hard sales tasks, and will gradually realize full participation in the work of appliance sales Come.
This is a new business model that is too replicable within radio and television, and the pressure on other channels can be imagined.
Radio and television at this time of action, apparently fancy three or four market is the opportunity to rise.According to Orville cloud network statistics show that by 2020, three or four line market share of retail sales will reach 65%, completely replace the first and second line The market has become the main battlefield of home appliances.As a huge market potential, so the future channel battle must be in full swing, Jingdong, radio and television, and telecommunications may be involved in the future is a good case.
The face of more and more carrying a strong brand appeal and financial strength of the giant intervention, the small channels need to prepare for the deal.As Alba Cloud chairman Wen Jianping said that home appliances sales channels must be from the past Distribution model to the retail and service model transformation, at the same time must rely on the effect of the big big chain brand, to reach a strategic cooperation with them, otherwise it is likely to fall into the uncompromising sell-off 'nobody buy' embarrassment.