Indian local time at 11 o'clock on the November 16, located in Pune, India's Haier refrigerator base officially put into operation the Chinese Consulate in India's business counselor, consul general, Ambassador and Maibang Chief Minister Fede Nevis and others to witness the scene It is reported that the expansion of Haier refrigerator after the first one, Haier is also sold in India, the first 500 million refrigerators.
Haier refrigerator India base expansion put into operation, the production capacity reached 1.8 million units, compared with before the expansion, an increase of 5 times.It is understood that in 2007, Haier Refrigerator acquired a foreign-owned refrigerator factory in India, when the production capacity of only 300,000, in this Previously, Indian users needed 100% reliance on importing a Haier refrigerator, and Haier Refrigerator, which now accounts for 96% of the local production share in India as the factory's expansion is in production, will completely meet the needs of Indian users.
BM refrigerator share over 70%, with the same category NO.1
In India, Haier refrigerator adhere to the localization of innovative strategies, interact with users in the process of understanding, India's users to eat more vegetables, food preservation requirements are very high, resulting in the use of the refrigerator, the user in India on the refrigeration space More demanding, and refrigerated access time, pick and place a large number of times.According to the needs of users, Haier refrigerator has developed a "no bending" BM category refrigerator, put the refrigerator compartment above, while the refrigerator compartment The space was expanded to 70% of the total, and the product was named 'Product of the Year' in the Indian market.
After more than 10 years of fame and fortune, Haier's market share in the BM refrigerator category reached 71%, ranking the same industry NO.1, sales doubled for two consecutive years, has become the market 'burst.' At the same time, the refrigerator In addition to meeting the needs of India's local market, the manufacturing base has received 1.07 million orders yet to be put into production. This further deepens the layout of its 'Trinity' strategy in South Asia. Its products cover a wide range of industries in South Asia, the Middle East, Africa, Southeast Asia and South America And Australia and other places.
From exporting refrigerators to exporting factories, deepening the globalization strategy
In the Indian market, most Chinese enterprises enter the Indian market by way of OEM and do not have their own R & D, manufacturing and sales channels and their markets are not competitive enough. Haier Refrigerator, through its strategy of exporting its own brand, has expanded its base in India Put into operation, established its own brand, completely changed this situation.
Exports from the export refrigerator factory, in fact, is a microcosm of Haier refrigerator to deepen the globalization. Haier refrigerator relying on global 30 plants and 8 interconnected factories synergistic development in Russia in May this year, the Haier Russian refrigerator factory 100,000 products Formally off the assembly line, put into operation in the same year, and reached production in the first year of the operation period. The sales volume of Haier refrigerators in Australia increased by 64%. In Europe, sales of high-end refrigerators in Haier from January to July increased by 77.8% from the same period of last year. In addition, Euromonitor International Research results show that: Haier refrigerator brand share in 2016 accounted for 16.8% of the global market, the ninth reelected the world's first.
From entering the global stage to Haier Refrigerator India base formally put into operation, Haier refrigerator in implementing the strategy of globalization based on the further realization of the global refrigerator industry 'pilot' in the process, based on the depth of user interaction To achieve product innovation, output disruptive products, establish a Chinese brand, which is Haier refrigerator to repeatedly refresh the domestic and international markets, sales records and become the most fundamental reason for world-class brands.